[nfbwatlk] Fwd: Pepsi Refresh Project and More

[Mike Freeman]

Begin forwarded message:

> From: "Lamkin, Seth" <SLamkin at nfb.org> (by way of David Andrews <dandrews at visi.com>)
> Date: October 1, 2010 10:26:16 PDT
> To: nfbnet-members-list at nfbnet.org
> Subject: [Nfbnet-members-list] Pepsi Refresh Project and More
> 

> Pepsi Refresh
>  
> Dear Friends,
>  
> On behalf of the National Federation of the Blind, I would like to offer my deepest appreciation to all those who supported our efforts to secure a grant in the Pepsi Refresh project. Over the last two months, the NFB has made great strides in a contest that has featured prominent national organizations, celebrity promotional campaigns, product giveaway incentives, and even notable online political movements. We can be proud of the progress we made through our grassroots efforts and we can look forward to future opportunities through the new partnerships we cultivated. Out of over four hundred and fifty organizations competing for the $250,000 prize, the NFB reached as high as 15th place. However, we were unable to break into the top two--a necessary position to receive funding for the 2011 NFB Youth Slam program.
>  
> While our Pepsi project has done well enough to roll over into the October competition, we will be focusing our energies on other efforts including our grassroots Meet the Blind Month programs. Most notably, we are excited to unveil a new initiative in the month of October that will support our Imagination Fund and the programs it benefits, including the NFB Youth Slam. Today we are launching the NFB text-to-give program. By encouraging friends, family, and others to text the word BLIND to 85499 you can help us raise critical funds for our programs at the local, state, and national level. Each text message generates a $10 contribution to the NFB for our Imagination Fund. We believe that by concentrating on this new promotion for Meet the Blind Month, we can maximize our resources and receive the greatest benefit for our movement. 
>  
> We are more resolved than ever to find new avenues of promotion and sources of funding for our essential programs for blind children and adults. We all bear witness to the issues facing the nation’s blind, and we all are part of the inevitable solution. The time and energies devoted by innumerable volunteers, family, and friends over the last two months is a testament to that fact. Again, we whole-heartedly thank you for your enthusiastic support and commitment as we continue to build a future full of opportunities.
>  
> Sincerely,
>  
> Mark A. Riccobono
> Executive Director, Jernigan Institute
> NATIONAL FEDERATION OF THE BLIND
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