[Ohio-Talk] Employment Opportunity: Senior Product Marketing Manager

Maggie Stringer ravensfan784 at gmail.com
Wed Mar 9 19:10:16 UTC 2022


Passing this job opportunity along.

Senior Product Marketing Manager
Full-Time // Remote

Work at a company that respects you and offers a position with a purpose!
The Senior Product Marketing Manager will develop and execute creative,
forward-thinking product marketing strategy, internal and external
messaging, plans, and campaigns to achieve technology, marketing, and sales
goals. In this senior role, you will know our products and become an expert
on the accessibility market, competition, and target audience over time.
This will enable you to create plans, strategies, and campaigns that
position our solutions to solve unique challenges and create new
opportunities.

The ideal candidate will thrive in a fast-paced environment and have fun
shifting between product development and market needs. You have experience
with digital marketing, SAAS, and enjoy everything in between. You can take
something complex and make it simple. You also have a keen ability to
understand the complexities of SAAS technologies and translate capabilities
into compelling value propositions for internal and external stakeholders.

Our powerful testing, documentation, and collaboration tools are engineered
to make digital accessibility at scale possible. We do not expect you to
have experience in the accessibility space, we will teach you. You like to
collaborate with forward-thinking teams, including the broader marketing
team, product management, product development, sales, and customer success
to develop innovative programs that drive results. You love what you do and
are passionate about product marketing management and helping people with
needed accessibility at the same time!

Responsibilities:
Learn our solutions inside and out. Use that knowledge to shape messaging
that conveys a differentiated value proposition and benefits both within
our company and to clients.
Work with the product management team to identify target audience, market
challenges, solution positioning and translate that into a compelling value
proposition and go-to-market strategy.
Understand competitive solutions, messages, and value propositions.
Create strategies to effectively manage our teams to support strategic
campaigns.
Develop product marketing plans and GTM campaigns to support strategic
goals for our solutions.
Keep in lockstep with the sales team and development teams to ensure
alignment and collaboration in market facing activities.
Collaborate with product management to lead cross-functional efforts to
support product launches. Coordinate with marketing in developing marketing
launch plans to release new solutions to the market.
Work with the marketing team to create content that supports our strategy
and campaigns, ensuring consistent communication of compelling value
propositions.
Enjoy being self-directed and self-motivated.
Knowledge, Skills and Abilities:
5+ years of SAAS product marketing experience required.
Experience with accessibility would help, but not required.
Ability to think both strategically, tactically, and express it to the team.
Strong figure it out mentality, creative-thinking, interpretation and
problem-solving skills.
Excellent verbal and written communication skills.
Self-motivated and works with limited direction.
Organized with ability to follow-up on and manage details.
Team player.
Strong leadership skills.
Applicants must be currently authorized to work in the United States on a
full-time basis and be in the eastern time zone.
Education:
Bachelor’s degree from an accredited college or university or equivalent
industry experience.
Job Type: Full-time

If you have a passion for excellence and want to work with an outstanding
team of experts, working in an exciting, challenging, fast-paced
environment for the world’s leading assistive technology company, please
send your resume to
careers at tpgi.com.

Vispero actively seeks to develop greater levels of diversity in our
workforce and in our pipeline of future employees. We are committed to
attract and retain candidates who have a passion for their work and
encourage all individuals to apply. Vispero is an Equal Opportunity
Employer.
https://www.tpgi.com/senior-product-marketing-manager/

Maggie Stringer
Phone: (443) 750-0070
Email: ravensfan784 at gmail.com
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