[rehab] Fwd: Open Position at Hadley Learning Community and Brand Development Director

[Dick Davis]

Check this out!
Dick Davis

---------- Forwarded message ---------
From: Lewis, Anil <ALewis at nfb.org>
Date: Mon, Jun 18, 2018, 11:03 AM
Subject: RE: Open Position at Hadley Learning Community and Brand
Development Director
To: Lydia Schuck <Lydia at hadley.edu>, AnilLewis at nfb.org <AnilLewis at nfb.org>,
anil at nfb.org <anil at nfb.org>
Cc: Dick Davis <ddavis at blindinc.org>


WE will be happy to distribute.



*From:* Lydia Schuck [mailto:Lydia at hadley.edu]
*Sent:* Monday, June 18, 2018 10:59 AM
*To:* AnilLewis at nfb.org; Lewis, Anil; anil at nfb.org
*Subject:* Open Position at Hadley Learning Community and Brand Development
Director







Hi Anil, I think you know that I work at Hadley Institute, developing
improved braille learning courses. The following employment posting just
came out. Could you disseminate it widely? It’s basically for someone who
will do market research and outreach to Hadley’s learners. Surely there’s
an NFB member who would like this job. Thanks for sending it around. Lydia
Schuck



Hadley Institute for the Blind and Visually Impaired is looking for a
Learning Community and Brand Development Director. Please see the following
Position Description for more information:



*Title:                      Learning Community and Brand Development
Director*



*Reports to:            Chief Marketing Officer*

*Objective:*

Develop and execute intelligence gathering, community development and brand
development strategies with a specific focus on the target audience of
aging boomers experiencing vision loss. Build and hone an ongoing and
authentic sense of community among our learners that empowers them to
inform and inspire each other.



*Strategies:*

·       Utilizing Hadley’s Advisory Panel, explore areas of concern and
opportunity for brand growth. Lead focus group discussions, one-on-one
interviews and monitor survey data trends.

·       Identify and cultivate positive, long-term relationships with
professionals outside of Hadley’s traditional audience; those who interface
with aging boomers new to the vision loss experience. Develop useful
insights to help Hadley partner with professionals themselves and (perhaps
even more importantly) those staffing their offices for ongoing referrals.

·       Inform marketing team as we test out ways to introduce Hadley’s
“everyday tips” to help an audience new to vision loss who may still be in
curative mode or denial.

·       Develop ways to connect Hadley learners to each other and to our
resources.



*Direct Responsibilities:*

·       *Advisory Panel*

(Fielding targeted surveys, focus group leader, one-on-one interviewer;
sharing back with the advisors on regular basis); Using insights from the
panel, report on a regular basis to inform product development, practice
leaders and customer service teams.

·
*Identify and Cultivate Future Referral Sources *Explore avenues for future
referrals to Hadley, specifically among those who are newly diagnosed with
visual impairment.
Develop relationships with professionals in a position to recommend Hadley.
Explore a Hadley presence in senior living communities; optometrist
practices; libraries; community health organizations; geriatric office
staff.
Establish and maintain CRM of referral sources.

·
*Maintain and Build Upon Hadley’s Current Client Community Connections
*Community
Corner engagement: blog curator; podcast developer.
Community forum management.
Mentor-Match program coordinator that links those new to vision loss with
Hadley alum who can serve as informal guides.
Social Media (Create presence on LinkedIn; explore Pinterest; build Twitter
and Facebook; redeploy YouTube for brand building).



*Requirements:*

·       Degree in psychology or social work

·       Extensive customer service experience

·       Extensive social service experience

·       Ability to creatively explore opportunities for brand growth

·       Strong communication and interpersonal skills

·       Curious by nature with a strong empathic orientation

·       Facility with technology (e.g. Microsoft Word, Excel, PowerPoint;
Google Docs, Sheets, Drive; databases) and willingness to adapt to new
technologies

·       Innovative and resourceful with respect to problem solving

·       Passion for serving clients who are visually impaired, their
families and professionals



*Strong candidates possess the following attributes:*

·       Entrepreneurial spirit

·       Positive attitude

·       Self-motivation

·       Openness to critical feedback from prospective and current Hadley
clients, team members, and professional partners

·       A true passion for continuous improvement of the brand experience



Qualified Applicants Please Send Resume and Cover Letter to:

*Jacqueline Sabian*

Chief Human Resources Officer (SHRM-CP)

Hadley Institute for the Blind and Visually Impaired

jacque at hadley.edu