[stylist] News release feedback

Thu Nov 10 22:16:12 UTC 2011

Pete, :)

Thanks for another sample and info. I did rewrite the one I had after 
your points, taking out extraneous organization info, as well looked 
at comma use and etc. I'll practice a few more as they come along. 
Looking back, I was sort of an idiot for not sending something to my 
local paper to the effect: "Local Songwriter Will Touch Those IN DC's 
Veteran's Day Cereemony at Vietnam Wall Memorial."  Though it isn't a 
local event, they might have put a blurb in the paper.

Appreciate the feedback, it all helps.

Brad

On 11/10/2011  03:07 PM Bridgit Pollpeter said...
>Brad,
>
>Here's a recent release I wrote for my chapter. It's simple but displays
>what I mean about staggering info. The immediate info that's pertinant
>to the event comes first. Then it briefly details the importance. If you
>want to focus more on the reasoning for something, I'd recommend a pitch
>letter to be sent to an editor/writer discussing why they should cover
>an event. In a news release though, you want to focus on the
>event/activity itself. For example, last winter, there was a school
>shooting in Omaha. A release covering it didn't go into stats and
>history of school shootings, but first reported the facts of the
>situation: what, when, where then the how and why. Sorry for such a
>morbid example, for some reason it was the first thing to pop in my
>head. A pitch letter allows you to focus more on the why and how of a
>story. Also, depending on the event/activity you're promoting, a release
>should be sent anywhere from 3 to 1 week in advance. With a news
>release, it is always good to follow up with a news alert, which is
>essentially a bulletin stating what, when, where then a short why.
>
>National Federation of the Blind-Omaha
>Breaking Barriers for the Blind
>Bridgit Kuenning-Pollpeter, director, media relations
>PO Box 241171, Omaha, NE 68124
>(402) 350-1735 Omaha at NE.NFB.org
>For Immediate Release
>Contact:
>Bridgit Kuenning-Pollpeter, director media relations
>National Federation of the Blind-Omaha Chapter
>402-350-1735
>Omaha at ne.nfb.org
>
>National Federation of the Blind Awards Employer and Educator of the
>Year
>
>Omaha, Neb., Wednesday, Oct. 19, 2011- The National Federation of the
>Blind-Omaha Chapter (NFB-Omaha) will award Employer of the Year and
>Educator of the Year to local employers and educators for hiring and
>accommodating blind employees on Thursday, Oct. 20, 2011, 7:00 p.m. at
>College of St. Mary.
>
>NFB-Omaha will present Employer of the Year awards to Skyline Manor and
>Elkhorn Public Schools Foundation along with presenting Educator of the
>Year to Melinda J. Classen, counselor, Disability Support Services,
>Metropolitan Community College, this Thursday, Oct. 20, 2011, 7:00 p.m.
>to 9:00 p.m. at College of St. Mary, 7000 Mercy Road, Mercy Hall, room
>130.
>
>Employer of the Year is awarded annually by NFB-Omaha, celebrating
>employers who have hired people who are blind and visually impaired.
>Educator of the Year is a new award to be given this year, recognizing
>educators providing exemplary service to blind students. With a 70
>percent unemployment rate among blind and visually impaired people, it's
>important to honor employers who recognize that blind people have
>something to offer, and with 90 percent of blind students lacking
>Braille skills, it's equally important to recognize educators who are
>providing proper accommodations to blind students, according to nfb.org.
>
>"There's a misconception that blind people can't fully participate in
>employment," said Robert Leslie Newman, president of NFB-Omaha. "With
>businesses over-looking blind applicants, we believe it's important to
>honor those employers who over-look the stereotypes rather than the
>people."
>
>NFB-Omaha is a chapter of the National Federation of the Blind, a
>national consumer organization of the blind. The Omaha chapter has been
>recognizing local employers for 26 years now. NFB-Omaha works to create
>fair and equal opportunities among blind and visually impaired people,
>which includes building bridges with other organizations and businesses
>to foster growth and a new outlook on blindness.
>
>"We're changing what it means to be blind," said Newman. "We want to
>shine a spotlight of recognition and appreciation on an employer who
>does the right thing by either hiring or accommodating a capable person
>who happens to be blind."
>
>For more information about the National Federation of the Blind, visit
>http://www.nfb.org/nfb/Default.asp.
>
>For more information about the Employee of the Year or Educator of the
>Year awards, contact Robert Leslie Newman, (402) 660- 1743, or
>newmanrl at cox.net.
>With more than 50,000 members, The National Federation of the Blind is
>the largest and most influential membership organization of blind people
>in the United States.  Since 1940, we've been breaking barriers for the
>blind.  The NFB improves blind people's lives through advocacy,
>education, research, technology and programs encouraging independence
>and self-confidence.
>
>Sincerely,
>Bridgit Kuenning-Pollpeter
>Read my blog at:
>http://blogs.livewellnebraska.com/author/bpollpeter/
>
>"History is not what happened; history is what was written down."
>The Expected One- Kathleen McGowan
>
>Message: 4
>Date: Thu, 10 Nov 2011 11:08:40 -0600
>From: Brad Dunse' <lists at braddunsemusic.com>
>To: Writer's Division Mailing List <stylist at nfbnet.org>
>Subject: Re: [stylist] News release feedback
>Message-ID: <7.0.1.0.2.20111110110441.05046c50 at braddunsemusic.com>
>Content-Type: text/plain; charset="iso-8859-1"; format=flowed
>
>Thanks for the tips. Seem like common sense. I
>used one of your's as a template :). It was kind
>of a rush/practice. hopefully improvement comes
>with experience and taking a bit more time :). Thanks.
>
>Brad
>
>
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Brad Dunse

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