[stylist] Writing Good Marketing Copy

[Robert Leslie Newman via stylist]

Jim

Whoo.....Maybe a sample that you have read, and liked, would be the better
roadmap to what you want. Otherwise....I will be very interested to see any
advice that you will get. (I cannot visualize anything more than ---- know
your reader's needs; know your product or procedure; use concise wording;
don't be too techy in your language, unless the targeted readers are techies
(again, knowing your readers); MMM...)


Very interesting question; a smart quest!

 

-----Original Message-----
From: stylist [mailto:stylist-bounces at nfbnet.org] On Behalf Of Homme, James
via stylist
Sent: Wednesday, May 21, 2014 7:35 AM
To: Writer's Division Mailing List
Subject: [stylist] Writing Good Marketing Copy

Hi,
Can anyone share good sources of information about writing good marketing
material? I want to turn a piece of writing that makes me gag into something
that actually attempts to look at things as the customer would, and delivers
a clear solution that they may act on.

Thanks.

Jim





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