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<DIV dir=ltr align=left><FONT size=2 face=Tahoma><B>Subject:</B> Textbook
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<P class=ivnh1>Textbook publishers heading to iPad</P>
<P class=ivndescription>Major publishers sign deal with ScrollMotion to adapt
their textbooks and study guides for Apple's iPad, iPhone, and iPod Touch.</P>
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<DIV class=post>
<DIV class=datestamp>February 3, 2010 11:37 AM PST </DIV>
<DIV class=txtWrap section="txt">
<H1>Textbook publishers heading to iPad</H1>
<DIV class=postByline><SPAN class=author>by <A
href="http://www.cnet.com/profile/lancewhitney/">Lance Whitney</A></SPAN>
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<P>Publishers aren't wasting any time getting their books onto the new iPad.</P>
<P></P>
<DIV style="WIDTH: 270px" class="cnet-image-div image-regular float-right"><IMG
class=cnet-image alt=""
src="http://i.i.com.com/cnwk.1d/i/bto/20100203/hero_20100127_270x326.png"
width=270 height=326 NOSEND="1"> <SPAN class=image-credit>(Credit: <A
href="http://www.apple.com">Apple</A>)</SPAN> </DIV>
<P></P>
<P>Publishers Houghton Mifflin Harcourt, Kaplan Publishing, McGraw-Hill
Education, and Pearson have signed deals to be among the first to port their
textbooks over to Apple's new tablet. Heading to the iPad as well as the <A
href="http://www.cnet.com/apple-iphone.html" section="luke_topic">iPhone </A>and
<A href="http://www.cnet.com/ipod/" section="luke_topic">iPod Touch</A> will be
their textbooks, study guides, and test prep manuals.</P>
<P>Announced on Wednesday, the agreements were made with ScrollMotion, a company
that develops the iPhone e-reader app Iceberg Reader and works with publishers
to digitize their books for the mobile market. </P>
<P>The digital textbooks promise a slew of options to take advantage of the
medium, according to ScrollMotion. Students can mark text in any of six
different colors to visually categorize each highlight. They can write notes or
use the microphone built into the iPad and iPhone to record audio notes.</P>
<P>Students can also search for text by subject, topic, and other criteria. The
digital books are even capable of playing quick videos to accompany the content.
Finally, students can take interactive quizzes and track their right and wrong
answers on the device.</P>
<P>Even before Apple chief Steve Jobs <A
href="http://reviews.cnet.com/8301-18438_7-10444360-82.html">touted the iPad</A>
as the ultimate e-book reader, publishers were eager to hop on board.</P>
<P>At an earnings conference call the day before the iPad launch last week,
McGraw Hill CEO <A
href="http://news.cnet.com/8301-13579_3-10444004-37.html">Terry McGraw dangled
remarks</A> about his company's college textbooks potentially running on an
Apple tablet. The publisher's CourseSmart textbook line is already available as
an iPhone and iPod Touch app. McGraw seemed confident that the same content now
on the iPhone could run out of the box on a tablet device.</P>
<P>Debate has surfaced as to whether the iPad could push other e-book readers
out of the marketplace or at least make a dent in their sales. The iPad has a
couple of potential drawbacks. Its LCD screen is seen as less friendly on the
eyes than the e-ink used in dedicated readers like the Kindle. And for consumers
only interested in reading books, the iPad's starting price of $499 could be
hard to swallow compared to the lower cost of most standalone e-book
readers.</P></DIV>
<DIV class=editorBio><IMG
src="http://i.i.com.com/cnwk.1d/i/bn/mugs/blog_lance_whitney_60x60.png"
NOSEND="1"> Lance Whitney wears a few different technology hats--journalist, Web
developer, and software trainer. He's a contributing editor for Microsoft
TechNet Magazine and writes for other computer publications and Web sites. You
can follow Lance on Twitter at <A
href="http://www.twitter.com/lancewhit">@lancewhit</A>. Lance is a member of the
CNET Blog Network, and he is not an employee of CNET. </DIV></DIV><!-- /div section -->
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<DD>
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readers</A>,</H4></DD>
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<DT>Recent posts from Apple
<DD><A href="http://news.cnet.com/8301-13579_3-10446865-37.html">Textbook
publishers heading to iPad</A>
<DD><A href="http://news.cnet.com/8301-13579_3-10446742-37.html">Analyst:
Apple will sell 8 million iPads by 2012</A>
<DD><A href="http://news.cnet.com/8301-27080_3-10446402-245.html">Researcher
warns of risks from rogue iPhone apps</A>
<DD><A href="http://news.cnet.com/8301-27080_3-10446103-245.html">Apple patch
plugs iPhone, iPod Touch holes</A>
<DD><A href="http://reviews.cnet.com/8301-13727_7-10445676-263.html">Apple
releases firmware update for 27-inch iMac displays</A>
<DD><A href="http://news.cnet.com/8301-27080_3-10444561-245.html">In their
words: Experts weigh in on Mac vs. PC security</A>
<DD><A href="http://news.cnet.com/8301-17852_3-10444817-71.html">Report: Jobs
says 'don't be evil' mantra is BS</A>
<DD><A href="http://news.cnet.com/8301-17852_3-10444064-71.html">Apple icon
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words: Experts weigh in on Mac vs. PC security</A>
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'scary' Prius acceleration problem</A>
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<P class=assetType>Health Tech </P><B><A
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care software firm</A></B>
<P>Big Blue to acquire Initiate Systems, maker of software that helps health
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<P>After nearly two decades with the software maker, executive is reportedly
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<P class=assetType>Health Tech </P><B><A
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