[vendtalk] Next Big Thing! Vending Machines In New York City Taxis?

[Vandervoort's]

Vending Times 
Issue Date: Vol. 52, No. 4, April 2012, Posted On: 3/22/2012 
Vending Machines In NYC Taxis?
by Staff Reporter 

NEW YORK CITY -- A proposal to put small venders inside New York City's
yellow cabs won praise this week at a city-sponsored contest for new
business ideas. Taxi Treats is the brainchild of Brian Shimmerlik, a NYU
Stern School of Business student who says New Yorkers want convenience. 
Mounted next to the Taxi TV screens facing the backseat, the miniature
vending machines could serve a captive audience. In practice, payment might
be incorporated into the cab fare, and products would include energy drinks,
snack bars, gum and mints, and OTC pain relievers. 
The Taxi and Limousine Commission has not approved the idea. However,
Shimmerlik and his team won $17,500 in startup funds, along with six months
of office space to get the concept going.