[nabs-l] {Disarmed} O/T FW: TODAY'S MILLION-DOLLAR IDEA: Replacing Annoying CAPTCHA Codes With Advertisements

Joe Orozco jsorozco at gmail.com
Sat Oct 2 23:26:58 UTC 2010


 This one's for Peter Donahue, who will no doubt have an even bigger
conniption about the whole mess.  Yet, to a point, something really ought to
be done to keep accessibility at the forefront of all innovation.--Joe
 
Subject: TODAY'S MILLION-DOLLAR IDEA: Replacing Annoying CAPTCHA Codes With
Advertisements



TODAY'S MILLION-DOLLAR IDEA: Replacing Annoying CAPTCHA Codes With
Advertisements


Yesterday we introduced War Room <http://www.businessinsider.com/../warroom>
's newest feature, "Daily
<http://www.businessinsider.com/introducing-the-daily-million-dollar-idea-20
10-9> Million-Dollar Idea." In case you don't know the deal, here's what
we're doing:

Everyone has business ideas stashed away in their brains, but they're often
afraid to share them.  But if it's an idea you really want to go for, you
NEED outside opinions.

Submit your flash of brilliance to War Room.  We'll post the ones we think
are promising and you'll get other readers' opinions on whether your concept
is absolutely brilliant or a complete bomb.

And here is today's million-dollar idea:

The Idea: Solve  <http://www.solvemedia.com/> Media

 <http://www.solvemedia.com/> Entrepreneur: Ari Jacoby, Founder and CEO,
Solve Media

What It Is:  You know those boxes of faded letters you sometimes have to
type in to access a site? Originally designed to prevent "malicious
programs" from invading website content, Solve Media has transformed them
into an ad unit.

 solve media
<http://static.businessinsider.com/image/4ca3a28a7f8b9a5427320300/solve-medi
a.jpg> Instead of seeing randomly generated letters, you are given a phrase
that advertises a product or service. This way, you learn about a brand -
studies report that people remember phrases more when they repeat them - and
online content remains free.

At the very least, Mark Suster is impressed with it. He writes: "I think
we've all come to accept that "[ad] banner
<http://en.wikipedia.org/wiki/Banner_blindness> blindness" is a real
phenomenon.  Sometimes you see solutions and immediately know they just make
sense.  Solve Media is that."

 <http://www.vizu.com> Online Surveys &
<http://answers.vizu.com/market-research.htm> Market Research



Have a million dollar idea of your own? Send it to tips at businessinsider.com
and see if it stands up to our critical readers. Just be sure to include
your name and a photo of yourself, or your idea, in the email.

Join
<http://www.businessinsider.com/daily-million-dollar-idea-solve-media-2010-9
#comments> the conversation about this story >

See Also:

*	Introducing:
<http://www.businessinsider.com/introducing-the-daily-million-dollar-idea-20
10-9> The Daily Million-Dollar Idea 

*	Daily
<http://www.businessinsider.com/daily-million-dollar-idea-thick-buttons-2010
-9> Million-Dollar Idea: Thick Buttons 

*	The
<http://www.businessinsider.com/reasons-you-should-see-wall-street-2-2010-9>
Only 10 Reasons You Should See Wall Street 2 

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TODAY'S MILLION-DOLLAR IDEA: Replacing Annoying CAPTCHA Codes With
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Alyson Krueger <http://www.businessinsider.com/author/alyson-krueger>  |
Sep. 30, 2010, 10:00 AM | 354 |
<http://www.businessinsider.com/daily-million-dollar-idea-solve-media-2010-9
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Yesterday we introduced War Room <http://www.businessinsider.com/../warroom>
's newest feature, "Daily
<http://www.businessinsider.com/introducing-the-daily-million-dollar-idea-20
10-9> Million-Dollar Idea." In case you don't know the deal, here's what
we're doing:

Everyone has business ideas stashed away in their brains, but they're often
afraid to share them.  But if it's an idea you really want to go for, you
NEED outside opinions.

Submit your flash of brilliance to War Room.  We'll post the ones we think
are promising and you'll get other readers' opinions on whether your concept
is absolutely brilliant or a complete bomb.

And here is today's million-dollar idea:

The Idea: Solve  <http://www.solvemedia.com/> Media

 <http://www.solvemedia.com/> Entrepreneur: Ari Jacoby, Founder and CEO,
Solve Media

What It Is:  You know those boxes of faded letters you sometimes have to
type in to access a site? Originally designed to prevent "malicious
programs" from invading website content, Solve Media has transformed them
into an ad unit.



 solve media
<http://static.businessinsider.com/image/4ca3a28a7f8b9a5427320300/solve-medi
a.jpg> 

See Also:

 
<http://www.businessinsider.com/introducing-the-daily-million-dollar-idea-20
10-9> good ideas

Introducing:
<http://www.businessinsider.com/introducing-the-daily-million-dollar-idea-20
10-9> The Daily Million-Dollar Idea

 
<http://www.businessinsider.com/daily-million-dollar-idea-thick-buttons-2010
-9> Thickbuttons

Daily
<http://www.businessinsider.com/daily-million-dollar-idea-thick-buttons-2010
-9> Million-Dollar Idea: Thick Buttons

 
<http://www.businessinsider.com/reasons-you-should-see-wall-street-2-2010-9>
font-wall-street-movie-poster

The
<http://www.businessinsider.com/reasons-you-should-see-wall-street-2-2010-9>
Only 10 Reasons You Should See Wall Street 2 


Instead of seeing randomly generated letters, you are given a phrase that
advertises a product or service. This way, you learn about a brand - studies
report that people remember phrases more when they repeat them - and online
content remains free.

At the very least, Mark Suster is impressed with it. He writes: "I think
we've all come to accept that "[ad] banner
<http://en.wikipedia.org/wiki/Banner_blindness> blindness" is a real
phenomenon.  Sometimes you see solutions and immediately know they just make
sense.  Solve Media is that."

 <http://www.vizu.com> Online Surveys &
<http://answers.vizu.com/market-research.htm> Market Research



Have a million dollar idea of your own? Send it to tips at businessinsider.com
and see if it stands up to our critical readers. Just be sure to include
your name and a photo of yourself, or your idea, in the email.

Tags: Gadgets <http://www.businessinsider.com/category/gadgets> , Startups
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6 Comments
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1 
5 
Flag as Offensive 
EconAnalyst on Sep 30, 10:11 AM  <> said: 
This is simple and brilliant idea but I wouldn't invest in the business. 

The product is not defensible. 
Reply 
0 
0 
Flag as Offensive 
 
<http://static.businessinsider.com/image/4c5036f77f8b9a5947950000-50-sq/imag
e.jpg> 
Sammy
<http://www.businessinsider.com/commenter?id=4ae9df030000000000cfc2a9> the
Walrus IV (URL) <http://www.twitter.com/sammywalrusiv>  on Sep  <> 30, 10:20
AM said: 
@EconAnalyst <> : 
if your name was Paul Allen, that would be another story. Chances are he
already controls the patent for those type a word boxes anyway. 
Reply 
0 
3 
Flag as Offensive 
SE on Sep 30, 10:38 AM  <> said: 
Good idea that I hope never catches on. 
Reply 
1 
0 
Flag as Offensive 
thatguy on Sep 30, 10:39 AM  <> said: 
Pretty cool idea, but isnt the idea of the distorted text that it's
difficult / impossible for a malicious program to read it (People have a
hard enough time reading them sometimes, to be honest). Would it really be
that hard for a malicious program to scan a banner for the text in quotes? 
Reply 
0 
1 
Flag as Offensive 
BobSled on Sep 30, 10:40 AM  <> said: 
What the world needs is more places to run ads!

This is right up there with The Snuggie and Crocs as far as items that the
world would have never missed if they never appeared. 
Reply 
1 
0 
Flag as Offensive 
Daniel on Sep 30, 11:01 AM  <> said: 
Wow, this is one of those ideas that I wish I had come up with! 
Reply 

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Read Me

 
<http://www.businessinsider.com/the-12-worst-train-wreck-meetings-between-st
artups-and-vcs-you-will-ever-hear-about-2010-9> 
The
<http://www.businessinsider.com/the-12-worst-train-wreck-meetings-between-st
artups-and-vcs-you-will-ever-hear-about-2010-9> 12 Worst Train Wreck
Meetings Between Startups And VCs You Will Ever Hear |
<http://www.businessinsider.com/the-12-worst-train-wreck-meetings-between-st
artups-and-vcs-you-will-ever-hear-about-2010-9#comments> comment 6
<http://www.businessinsider.com/the-12-worst-train-wreck-meetings-between-st
artups-and-vcs-you-will-ever-hear-about-2010-9#comments>  

>From dressing like an avocado to making colleagues fall asleep.

Read
<http://www.businessinsider.com/the-12-worst-train-wreck-meetings-between-st
artups-and-vcs-you-will-ever-hear-about-2010-9> > 
 
<http://www.businessinsider.com/these-pre-teen-entrepreneurs-make-millions-m
ore-than-their-parents-2010-9> 
These
<http://www.businessinsider.com/these-pre-teen-entrepreneurs-make-millions-m
ore-than-their-parents-2010-9> 10 Pre-Teen Entrepreneurs Make Millions More
Than Their Parents |
<http://www.businessinsider.com/these-pre-teen-entrepreneurs-make-millions-m
ore-than-their-parents-2010-9#comments> comment 2
<http://www.businessinsider.com/these-pre-teen-entrepreneurs-make-millions-m
ore-than-their-parents-2010-9#comments>  

Here's what you can learn about business from these wonder kids.

Read
<http://www.businessinsider.com/these-pre-teen-entrepreneurs-make-millions-m
ore-than-their-parents-2010-9> > 
 
<http://www.businessinsider.com/10-social-media-mistakes-we-bet-youre-making
-2010-9> 
10
<http://www.businessinsider.com/10-social-media-mistakes-we-bet-youre-making
-2010-9> Social Media Mistakes We Bet You're Making |
<http://www.businessinsider.com/10-social-media-mistakes-we-bet-youre-making
-2010-9#comments> comment 11
<http://www.businessinsider.com/10-social-media-mistakes-we-bet-youre-making
-2010-9#comments>  

And how your business can avoid these common pitfalls.

Read
<http://www.businessinsider.com/10-social-media-mistakes-we-bet-youre-making
-2010-9> > 

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