[nabs-l] Advertising to Blind People: How is it Done?

[Liz Bottner]

Hi Jewel,
    You could take this assignment and analyze an ad on TV that is all music
with no explanation and take it from the angle of how frustrating that is to
someone who cannot see what the ad is and so the commercial is then useless
to them. Personally, I cannot stand those! I think they're getting more
popular by the hour, unfortunately... I think that's what I would do with
the assignment if it were me; it would for sure be an interesting spin on
it.

Take care.

Liz Bottner
Guiding Eyes Graduate Council
GEB Voicemail:  800-942-0149 Ext. 2531
e-mail: 
liziswhatis at hotmail.com 
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-----Original Message-----
From: nabs-l-bounces at nfbnet.org [mailto:nabs-l-bounces at nfbnet.org] On Behalf
Of Jewel
Sent: Monday, November 07, 2011 9:40 AM
To: nabs-l at nfbnet.org
Subject: [nabs-l] Advertising to Blind People: How is it Done?

Good morning! Today my English professor brought up a good questgion
that is related to an assignment we'll be doing in class. The
assignment is to analyze an advertisement, such as in a magazine or on
television. We will be discussing the alternative for me today, but I
wanted to get some ideas from you all.

How do companies such as JAWS and GMA Games advertise to their
audience, blind people? What format do they use, and can you give an
example of advertisement? What about Apple and their VoiceOver...how
did they advertise their builtin screenreader to blind people? Can you
give me examples of advertisements directed to blind people as the
audience, and what format they are in?

Thhank you for any input you can provide.

~Jewel

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