[Nfbc-info] The NFB Brand

[Lisamaria Martinez]

Hi Federationists,

I'm really into branding, marketing, etc. I saw this email and I'm
aware of what the NfB is doing to brand/rebrand the organization. IN
fact, I participated in focus groups over the summer.

Anyways, I saw this email and thought I'd forward. It's important for
every one of us to be spreading the same message.

LM



On Behalf Of Danielsen, Chris


Dear Fellow Federationists:

Some of you may know that the National Federation of the Blind, acting
through President Maurer and the board of directors, has adopted a new
strategy to refresh our brand so that we can more easily communicate
our purpose and message to potential members, potential donors, and
the general public. In the coming weeks, we will be sending you more
information about our new brand and its components, but I wanted to
give you a head start on the process of activating the brand. The
easiest part of our new brand to implement, and one of its most useful
and powerful components, is known as the one-minute message.

Often our members and supporters wonder, "How can I possibly explain
what the National Federation of the Blind is and does in a concise
way?" The one-minute message is designed to solve this problem. It can
actually be repeated in less than a minute, and can also be thought of
as the "elevator speech" (a short statement that could be used to
describe the NFB to a stranger during a short elevator ride). In
addition to using the one-minute message in speeches, presentations to
civic groups, media interviews, and the like, you can use the written
form of the message on your affiliate Web site or your chapter's
Facebook page, as a quote for your e-mail signature, and more. The
one-minute message is already featured on the home page of our
national Web site, www.nfb.org<http://www.nfb.org>. You can also see
an example of how it can be used as an e-mail signature in my own
signature below. In short, the one-minute message should be memorized
and used as often as possible, wherever and whenever you can think of
to use it.



The one-minute message is:

The National Federation of the Blind knows that blindness is not the
characteristic that defines you or your future. Every day we raise the
expectations of blind people, because low expectations create
obstacles between blind people and our dreams. You can have the life
you want; blindness is not what holds you back.



Happy branding!

Sincerely,

Christopher S. Danielsen, J.D.
Director of Public Relations
National Federation of the Blind
200 East Wells Street
Baltimore, MD 21230
Office: (410) 659-9314, extension 2330
Mobile: (410) 262-1281
E-mail: cdanielsen at nfb.org<mailto:cdanielsen at nfb.org>

The National Federation of the Blind knows that blindness is not the
characteristic that defines you or your future. Every day we raise the
expectations of blind people, because low expectations create
obstacles between blind people and our dreams. You can have the life
you want; blindness is not what holds you back.

To make a donation to the National Federation of the Blind Imagination
Fund campaign, please visit
www.nfb.org/ImaginingOurFuture<http://www.nfb.org/ImaginingOurFuture>.



Lisamaria Martinez
Donor Relations Coordinator
LightHouse for the Blind and Visually Impaired
214 Van Ness Avenue
San Francisco, California 94102
Direct: (415) 694-7350
Fax: (415) 863-7568
http://www.lighthouse-sf.org

On April 26, bicycle through the sublime tranquility of Napa and
support Enchanted Hills Camp for the Blind at Cycle for Sight. Learn
more and register here.<www.cycle4sight.com> To ride as a captain or
stoker of a tandem, please contact Tony
Fletcher.<mailto:afletcher at lighthouse-sf.org>

Stay connected with us on Facebook<https://facebook.com/lighthousesf>
and Twitter<https://twitter.com/lighthouse_sf>
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