[BlindResearch] Advice Conducting Focus Group

[Cohen, Alex H]

Good Afternoon,

I have developed an app to improve accessibility for reading labels on medication and refilling prescriptions, and would like to conduct a focus group comprised of blind participants. I would like to be able to send participants the link to download the app as well as a link to a survey beforehand. My goal is to demonstrate the app and then receive feedback from the group. I myself am a blind researcher, but I have never been part of a focus group or conducted one myself. Any insights and advice for how to best operationalize a focus group of blind participants would be greatly appreciated.


Thank You!

Alex


Alex H. Cohen, Ph.D.

Assistant Professor

Marketing Department

College of Business & Public Management #483

610.463.2092 (office)

215.292.1455 (Cell)

acohen2 at wcupa.edu<mailto:acohen2 at wcupa.edu>


Summer Office Hours:

By appointment only
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