[Cash-and-caring] quiz turning to cash

Fri Feb 15 14:14:34 UTC 2013

How many of you can participate in a conference call this Sunday at 9:00 p m Eastern time; 6:00 West Coast time?  

Ramona
  ----- Original Message ----- 
  From: Riccobono, Mark 
  To: Mark T ; Fund-raising assistance for Chapters andAffiliates 
  Sent: Friday, February 15, 2013 6:55 AM
  Subject: Re: [Cash-and-caring] quiz turning to cash

  Friends,

  I appreciate the honest dialogue here and think it is an extremely important one to consider. I am sorry I did not bring this up earlier. How we manage and effectively utilize data will be an important part of our future success. While there is more complexity than we can likely resolve via email, I want to just understand one think Mark said in his response.

  Mark wrote:

  “Currently, when one takes the quiz, it says the email address "will be kept confidential".  This expression is subject to interpretation.  But when I see that expression on a website before deciding to give my email address, I expect that my email address will only be held internally.”

  This website makes it very clear it is being run by the National Federation of the Blind. The profile is even called NFB Fundraising—in case someone was under the misconception that this was simply just public outreach and awareness. So, what does “internally” mean. Although my quick note was more to understand what the plan was, I did mention the newsletter as one possibility. I think the key however is ultimately getting this data set to be part of the NFB’s unified database “internally.” It may mean that this data is identified in a particular way. However, we should be examining this data to understand what impact the survey has had. For example, how many of these email addresses are already in our system? If it is only 10% we have done a fabulous job of connecting new contacts with our organization. If it is 90%, we know we have a better job to do. However, that also gives us data that we can use. 

  Most importantly, if we do not all agree that the “internally” is the National Federation of the Blind than I think we need to have a real serious discussion about what we are doing, who we are doing it for, and what organization is going to manage the data.

  Let me also say this is not the only place this discussion is happening. In the last three months we ran into a similar discussion about data and who could use it—when it was clearly data of the National Federation of the Blind. 

  Thanks for continued engagement around these important issues. As I say, what we do with data is an extremely important thing for us to understand and plan for.

  Mark

  From: Cash-and-caring [mailto:cash-and-caring-bounces at nfbnet.org] On Behalf Of Mark T
  Sent: Friday, February 15, 2013 12:25 AM
  To: Fund-raising assistance for Chapters and Affiliates
  Subject: Re: [Cash-and-caring] quiz turning to cash

  Currently, when one takes the quiz, it says the email address "will be kept confidential".  This expression is subject to interpretation.  But when I see that expression on a website before deciding to give my email address, I expect that my email address will only be held internally.

  So I tend to agree with Loraine.  However, we could change the wording on the quiz, of offer an opt in/opt out on the newsletter.

  I do think the list of emails of people who have taken the quiz should be used to send an announcement when a new quiz is posted.

  Mark

  From: Lorraine Rovig <lorraine.rovig at gmail.com>
  To: Fund-raising assistance for Chapters and Affiliates <cash-and-caring at nfbnet.org> 
  Sent: Thursday, February 14, 2013 7:33 PM
  Subject: Re: [Cash-and-caring] quiz turning to cash

  I believe We will be in the wrong and it will backfire on us if we
  grab addresses and start subscriptions or anything else except give
  the promised feedback on the quiz.

  We can however offer a chance to opt in or opt out of stuff beyond the
  Quiz Score email. We can use the addresses to offer a new quiz and
  include the opt out option and the option to agree to the newsletter
  option.

  To increase donations, I suggest
  --we need a larger audience
  --we need our audience to keep coming back because they enjoy our quizzes
  --we need to experiment with wording and placement of the Ask button
  --one way to get repeat customers is to build in ways to brag about one's score
  --we can be happy that our online experiment worked, even if a small
  amount this first time, and that we are on a learning curve.

  Lorraine Rovig

  Sent from my iPhone

  On Feb 14, 2013, at 5:36 PM, "Hernandez, Conchita"
  <conchita.hernandez at nebraska.gov> wrote:

  > Hey Marc,
  > Great question! I have a list of everyone who has taken the quiz. Their emails that is. Let me know if you want them forwarded over to you.
  >
  > Conchita Hernandez
  >
  > -----Original Message-----
  > From: Cash-and-caring [mailto:cash-and-caring-bounces at nfbnet.org] On Behalf Of Riccobono, Mark
  > Sent: Thursday, February 14, 2013 4:31 PM
  > To: Cash and Caring
  > Subject: [Cash-and-caring] quiz turning to cash
  >
  > Ramona,
  >
  > I have been meaning to ask this question... what is happening with the info for the people taking the quiz—email addresses? If we add that list to our enewsletter  we might convert some in the longer run to donors.
  >
  > Mark
  > Sent from my iPhone with built in nonvisual access and connectivity to an external Braille display. Who says accessibility is hard to do?
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