[Cash-and-caring] Impact of Blindness Quiz Outreach

[Riccobono, Mark]

Colleagues,

We ran the list of email addresses provided by Conchita from the quiz against the current list of subscribed email addresses receiving the NFB Imagineering Our Future newsletter. The results are better than I anticipated:
21% - 68 out of 319 were duplicates.

This suggests that we did reach a number of people outside of the typically reached circle of the Federation communication. Now, I am certain that the impact number is not 79% as many people might give an email address for this quiz that is different from the one they would use for communications day to day. Therefore, we may have members who gave an alternate email address that is not the one we use for the e-newsletter. Even with that in mind, the number is certainly better than what my guess would have been.

Mark




Mark A. Riccobono, M.S.ed
Executive Director, Jernigan Institute
NATIONAL FEDERATION OF THE BLIND
200 East Wells Street at Jernigan Place
Baltimore, Maryland 21230
Phone: (410) 659-9314 ext. 2357
Fax: (410) 659-5129
Email: mriccobono at nfb.org<mailto:mriccobono at nfb.org>
Twitter: @Riccobono
Web: www.nfb.org<http://www.nfb.org/>


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