[MD-Sligo] FW: [tech-vi Announce List] Press Release: McDonald's Partners with Vispero to Provide Access for Blind and Low Vision Customers in US Self Order Kiosks

Sat Sep 11 14:56:21 UTC 2021

From: tech-vi at groups.io <tech-vi at groups.io> On Behalf Of David Goldfield
Sent: Friday, September 10, 2021 5:19 PM
To: tech-vi at groups.io
Subject: [tech-vi Announce List] Press Release: McDonald's Partners with
Vispero to Provide Access for Blind and Low Vision Customers in US Self
Order Kiosks

Original Source
<https://support.freedomscientific.com/About/News/Article/218> 

FOR IMMEDIATE RELEASE

Media Contact: Laura Miller
800-444-4443 or 727-803-8000
 <https://support.freedomscientific.com/> www.FreedomScientific.com
Sales:  <mailto:info at vispero.com> info at vispero.com

McDonald's Partners with Vispero to Provide Access for Blind and Low Vision
Customers in US Self Order Kiosks

Comprehensive Solution Pushes the Bounds for the Future of Inclusive Kiosks

(Clearwater, Florida - September 08, 2021)

Vispero, the global leader for assistive technology products for the blind
and low vision community, has been selected by McDonald's to assist in
providing customers with an accessible kiosk experience. Vispero's product,
JAWS Kiosk, has been deployed to select McDonald's US company-owned
restaurants, as well as newly deployed kiosks in US franchise locations.

Creating an accessible and usable kiosk experience for McDonald's customers
required an understanding of McDonald's robust self-order kiosk interface
and a plan for making the extensive McDonald's menu easily navigable and
intuitive for blind customers.

"The selection of JAWS Kiosk as a solution for McDonald's is a game-changer
for providing equal access in Quick Service Restaurants for blind and low
vision customers," states Matt Ater, Vice President of Corporate Business
Development and Software at Vispero. "At Vispero, our goal is to innovate
for customers with disabilities. Working with McDonald's allows us to ensure
our products are reaching people when they need it most."

JAWS Kiosk will allow blind and low vision users the ability to interact
with a self-order kiosk by inserting headphones into the headphone jack,
located on the navigation pad, which will then navigate the kiosk screen,
reading the content as they move through the application.

"McDonald's prides itself on fostering an inclusive restaurant experience
for all," said Kelsey Hall, Senior Manager of Global Digital Accessibility
at McDonald's. "This inclusive kiosk solution ensures blind and low vision
customers can independently order their McDonald's favorites for themselves,
their families, and their friends."

McDonald's is in the process of deploying this solution to corporate-owned
stores and select franchise locations across the US.

About Vispero

Vispero is the global leader for assistive technology products for those
with vision impairments. Freedom Scientific, TPGi, Enhanced Vision and
Optelec, all Vispero brands, have a long history of innovation for customers
with accessibility needs. Today our product portfolio is considered one of
the most diverse and reliable on the market. For more information, visit
<http://www.vispero.com/> http://www.vispero.com.

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Freedom Scientific is the largest worldwide manufacturer of assistive
technology products for blind and low vision individuals.

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David Goldfield,

Blindness Assistive Technology Specialist

JAWS Certified, 2019

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