[nabentre] some thoughts on network marketing

Fri Jul 3 18:47:28 UTC 2009

Thanks for this simple yet brilliant explanation.

Another thing that must be pointed out is not everyone who takes a 
membership activiely pursues the business opportunity associated with that 
membership.  Yet, if things are done according to how I was taught, it would 
still be possible for that person to earn a bonus.  This is also another 
reason why some will point at and say that the bonuses are not all that 
high.  And I also know that different companies handle it differently.

Per instance, at this moment through the 8th of August, a person can join 
Shaklee and receive fifteen percent off the full price of the products, and 
if he or she purchases a small amount of product, he or she can receive our 
basic membership, (a $19.95 value), for free.  And should anyone wish to 
talk to me about this in more detail, and then joins my group, I will donate 
$5 to the national wing of our organization.  At this level, one can use 
their alpha-numeric series of their driver license or state-issued ID.  And 
with Shaklee, in order to receive any bonus from them, as I understand it, 
they must have a SSN on file for you.

Also, with Shaklee, and many other MLM companies, if you truly do not like 
the product, you can get your money back.

As you said in your opening comments, it is work, not wishing.  As i said 
earlier, it is simple, not easy.

As with any type of business, there will be bad eggs in the market. 
Recently, a person was sentenced to 150 years for rrunning an illegal 
investment scheme.  And this is as it should be.  And it also should be 
noted, that most businesses fail, and this is regardless of what type of 
process they have for getting their products out to the market.  I believe 
it is something over 90 percent that do not make it pass the first few 
years.  And MLM companies are no different.  But then, there is nothing that 
is perfect.  On this earth, humans are in charge and there is not a perfect 
one among us.

Loren Wakefield

"The best way to predict your future is to create it."  Dr. Forrest C. 
Shaklee

www.shaklee.net/ultimatehealthwithtlc

319-433-0145 866-433-3969

----- Original Message ----- 
From: "Mary Ellen" <gabias at telus.net>
To: "'NFBnet NAB Entrepreneurs Mailing List'" <nabentre at nfbnet.org>
Sent: Friday, July 03, 2009 12:04 AM
Subject: [nabentre] some thoughts on network marketing

> I'm with you, Loren. I also believe very strongly in network marketing. I
> think it's public relations difficulties come from those who expect it to 
> be
> a quick bonanza. There are certainly those who make a lot of money very
> quickly in MLM, but it is net *work* marketing, not net *wish* marketing.
> Imagine you started a shop at your local mall. On any given day, a 
> thousand
> shoppers might come into the mall; ninety per cent of them will walk right
> past your shop without stopping. They are simply not in the market for 
> what
> your store has to offer. Of the ten per cent who do walk in, more than 
> half
> of them will look around for a few minutes and walk out again without 
> buying
> anything. The other half will spend more time, but probably half of them
> will make a token purchase and the other half will buy something
> substantial. This means that two and a half per cent of your potential
> customers will make a significant purchase, two and a half per cent will 
> buy
> something. Ninety-five per cent won't do a thing, at least not today. 
> That's
> an acceptable level of traffic for a traditional business.
>
> Now imagine that you have a network marketing business. You let one 
> thousand
> people know that it exists. Ninety per cent turn you down flat; they don't
> even want to hear what you have to say. Of the remaining ten per cent, you
> spend time with them and half of them still don't want anything. Of the
> final five per cent, you get two and a half per cent who make token
> purchases and two and a half per cent who buy into the vision of your
> company and opportunity. What do most people say about that? "I talked to
> one thousand people and only got twenty-five customers and twenty-five
> distributors. This MLM is garbage; I'm going to quit." (Most network
> marketing companies will tell you that the odds are usually that one third
> of the people who sincerely take a look at a company will do something,
> either become a customer or distributor.
>
> I think the difference is that, when we approach people to let them know
> about our MLM business, we're putting ourselves out there in a way that we
> don't if we have a traditional business. It's easy to feel that we're 
> being
> personally rejected when the truth is that people we talk to just may not 
> be
> on the same wavelength today. That doesn't mean that they won't be five
> months, five years, or ten years from now. Successful network marketers 
> get
> their egos out of the way and concentrate on finding people who want what
> they want. They don't try convincing people; they just look for the right
> ones. Network marketing actually has a better return rate than traditional
> business; it just seems less because the "no" of someone you talk to in
> person or on the phone is much more memorable than the "no" of the person
> who just walks by your mall store without stopping.
>
> As for the complaint that the people "at the top" get the money and the
> people "at the bottom" do all the work, there is a lot that could be said. 
> I
> won't begin to say all of it, since everybody on this list has better 
> things
> to do than read a small book. In reputable companies, money changes hands
> for products. You buy something and pay for it. (You may need to pay a fee
> for registering with the company, but that is never a commission for the
> person doing the recruiting. In Nikken, the company with which my husband
> and I work, commissions are paid based on the sales volume of the person
> doing the selling. The person who does the work of training new people 
> gets
> paid for it in the form of bonuses based on the recruit's volume, but 
> never
> to the detriment of the recruit. The people "at the top" earn a lot 
> because
> they've helped train a lot of people. If you're good at prospecting (and I
> don't mean nagging everyone you know) recruiting, and training people, and
> if you do it consistently for long enough to develop a staff, you'll make
> money. If you don't do the work, you won't. It doesn't really matter 
> whether
> you get in early or late; our company's products have less than one per 
> cent
> market penetration, so it's still early after twenty years of doing 
> business
> in the United States. I suppose that even a company which is known to most
> people still has opportunity for an ambitious representative.
>
> This isn't intended as a commercial for our company; obviously I think 
> it's
> reputable and has phenominal products or I wouldn't associate myself with
> it. It is intended as a brief explanation of the principles of reputable
> network marketing. If anyone on the list would be interested in
> understanding the concept behind network marketing more thoroughly, I 
> would
> be happy to find links to resources on the topic.
>
>
>
> Mary Ellen Gabias
>
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