[nabentre] FW: 38 Critical Books Every Blogger (& Job Seeker) Needsto Read

[Mary Ellen Gabias]

Thank you for that list of books, Everett.  I also recommend "The Long 
Tail," which was recently included on the NLS audio download site.  It's 
about the new trend of selling fewer items to more people.  This trend was 
begun by internet entrepreneurs who do not have large inventory costs and 
can therefore stock items that are less popular but still sell.  ITunes and 
Net Fliks are two prominent examples of companies that offer those hard to 
find titles that a few people want.  Because those titles are stored and 
transmitted digitally, they take up only bits and bytes on hard drives and 
are easily distributed for very little cost.  Well, that's enough of an 
explanation.  I recommend getting the book; the author's explanation is far 
better than mine.
I also love the Gladwell books.  He's fun to read while providing a great 
deal of very useful information.
Thanks again, Everett, for sharing that information.

Mary Ellen
----- Original Message ----- 
From: "Everett Gavel" <everett at everettgavel.com>
To: <jobs at nfbnet.org>
Cc: <nabentre at nfbnet.org>
Sent: Monday, January 10, 2011 8:44 AM
Subject: [nabentre] FW: 38 Critical Books Every Blogger (& Job Seeker) 
Needsto Read


I’m passing along this list of recommended books because simply from the 
descriptions, they sound like books that will not only help you run a better 
blog or business, but will also help make you a more valuable employee -- if 
employment is your goal.



Strive On!

Everett





From: e-copyblogger at aweber.com [mailto:e-copyblogger at aweber.com] On Behalf 
Of Copyblogger
Sent: Monday, January 10, 2011 10:10 AM
Subject: 38 Critical Books Every Blogger Needs to Read





Copyblogger




 <http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=OmsCGw6tvKYha_IgEs.MhA>38 Critical Books Every Blogger Needs to Readbusiness booksYour blog is a business.I’m not saying that your blog should make money. If you’re a Copybloggerreader, that’s probably already something you’re focusing on.I’m saying that your blog (independent of the other parts of your business)itself has all of the components of a business:* You have an idea … that’s entrepreneurship.* You write content … that’s the product.* You build a list of subscribers and do some guest blogging … that’smarketing.* You have readers … those are customers.* You run analytics to see what’s working and what isn’t … that’s managerialaccounting.The question now is, do you know enough about business to take your blog tothe next level?Most people don’t, but that’s an easy fix. All they need to do is take atrip to their local library (or, more conveniently, Amazon.com), and browsethrough the business section.Except … there are so many books. Where to start?Over the years, I’ve compiled a list of books that will, in my opinion, giveyou the best information with the least headache and lowest page-countpossible.There are a bunch of classics on this list, but also some lesser known onesthat really deliver.These books are organized into seven categories, with a logical progression.First, you have to get effective yourself. Then you have to get effectivewith others — people on your team, and people you are supervising. Then you’ve got to understand some numbers, and learn to think like a marketer, anentrepreneur, and a CEO.Making the most of your time and energyThe first and most important thing to do is to get focused and productive.If you aren’t making good use of your own time, how will you make good useof somebody else’s?1. StrengthsFinder<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=811gxpiSWf9zYsDO1xkHQQ#038;sr=8-1>  2.0, by Tom Rath. The recipe to real success begins withthe words “know thyself”, and that’s exactly where this book starts you offby preaching that you can get more out of focusing on your strengths thanyou can by trying to compensate for your weaknesses. The book is small, andyou don’t have to read most of it; the real value is in the online strengthsassessment, to identify your top five strengths.(For a shortcut, see the Copyblogger post on Discover<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=IIpSOrWjqswfax098UCPsg>  Your Strengths and Supercharge Your Business.)2. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=3DJT32CHUIalRI5b0uzbWw#038;qid=1292733061&sr=1-1>  Goal, by Eliyahu Goldratt. This is aparticularly fun read for a business book, written as a novel about plantmanager Alex Rogo, who has 90 days to turn around a problematic productionenvironment. Don’t be fooled by the fact that it’s a fun-to-read novel, thisbook has become the bible of operations management, and is required readingin most MBA programs. The key takeaway is an understanding of bottlenecks,which matter even more to a blogger than they do on the factory floor.3. Brain<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=YjxZpb.YFEetoOgy1ejsHQ#038;qid=1292733113&sr=1-1>  Rules, by John Medina. A lot of ournormal, day-to-day practices just aren’t conducive to getting the bestpossible results (from the book: if you get a team of the best cognitivepsychologists in a room and ask them to use everything we know about thebrain to design the worst possible work and learning environment, they’ddesign a cubicle and a classroom). In this book, Medina reveals – in plainEnglish – 12 ways that our brain works, and how we can harness it to get themost out of our days.4. Getting<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=LsEKR7q1vJ5iuNZFkrxnCg#038;qid=1292733162&sr=1-1>  Things Done, by David Allen. Now that you’re primed to work productively, you need a system for actually gettingthings done – that’s where David Allen’s book comes in. You will learn togroup your next actions (what normal people call your to-do list) and manageyour time for maximum results, which is exactly what you need to build yourblogging business.5. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=kR62YGGBBuUVj711tc2lcA#038;qid=1292733215&sr=1-1>  8th Habit, by Stephen Covey. Most listsrecommend Covey’s 7 Habits of Highly Effective People, but I think this bookis a lot better. It starts with a quick overview of the first seven habits,and then spends most of the book talking about how to really bring things tothe next level, from effectiveness to greatness.6. Outliers<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=ou1IC8.i8CEF5e7y23Vmbw#038;qid=1292733238&sr=1-1> , by Malcolm Gladwell. Outliers surveys the(sometimes surprising) research on what it takes to achieve real excellence,and makes it interesting in the way that only Gladwell can. This book isless of a “how-to” or even “what-to-do” book than most of the books that Irecommend, and more of a “what to think about” addition to the list.(Spoiler: the secret to excellence is working<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=U1NlBRHXLtMbdh83W3WgdQ>  your tail off.)7. Personal<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=G1PelDpcxuW0Ppyom9_tvQ#038;qid=1292733261&sr=1-1>  Development for Smart People, by StevePavlina. This book is by Steve Pavlina, author of the biggest personaldevelopment blog on the internet. It aggregates his thoughts, ideas,research and experiments into a thought-provoking book about how you canmake your life more interesting and productive tomorrow than it is today.Thinking like an entrepreneurBeing effective isn’t enough — you have to be effective at something. So let’s turn our attention to entrepreneurship — figuring out what we really wantto be doing, testing the idea to make sure it’s profitable, and then turningthat idea into a functioning and productive business.8. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=2E3WPn.n.EzHLLPqxV9Ymw#038;qid=1292733289&sr=1-1>  Monk and the Riddle, by Randy Komisar. Iwas originally introduced to this book by Austin<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=t9W57QPGRAZmg7Gwr3HumQ>  Hill, a celebrity entrepreneur in Montreal, where I’m from. Thisbook bearing the subtitle “The Art of Creating a Life While Making a Living”is a novel about a Silicon Valley entrepreneur seeking funding for his idea.The book strikes a great balance between offering valuable insight into thefounding and funding of a new business, and making sure that what you’reinvesting in is really something that matters to you. This book is a “mustread” for any serious entrepreneur.9. Business<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=3eDVV3OWOfIdTd4LvDxIcQ#038;qid=1292733313&sr=1-1>  Model Generation, by Alexander Osterwalderand Yves Pigneur. This fun and fascinating book was co-created by 470practitioners from 45 different countries. It shows you a visual structurefor examining the different elements of a business model, and then shows youthe different “patterns” that business models can follow, so that you canmap your own business onto them, and change as needed.10. Getting<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=tK0icR05NHxdo57J9tOe2g#038;qid=1292733333&sr=1-1>  to Plan B, by John Mullins and RandyKomisar. This books takes a much more rigorous approach to businessmodeling, by teaching you a system of identifying “analogs”, “antilogs”, and“leaps of faith” for each of the five key components of a business model:revenue model, gross margin model, operating model, working capital model,and investment model. Don’t worry about the technical jargon, the book isvery accessible, and illustrates everything with great case studies.11. Four<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=JmpV.80gzz0c6CmieXoG5g#038;qid=1292733354&sr=1-1>  Steps to the Epiphany, by Steven GaryBlank. The author of this book founded 8 startups which “resulted in fiveIPO’s, and three very deep craters”. Through it all, he developed a processof “customer development”, which is vital to identifying and effectivelyserving your customers with a new business.(If you want a “cheat sheet” version, get The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=a.78o0l8o3vjL479KzK5Cg#038;qid=1292733387&sr=1-1>  Entrepreneur’s Guide to CustomerDevelopment, by Brant Cooper & Patrick Vlaskovits.)12. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=09AP1SOiWOD4Bb03by_iaA#038;qid=1292733410&sr=1-1>  Art of the Start, by Guy Kawasaki. Readingthis book will make sure you’ve got all of your bases covered — from theearly planning stage, to raising money for a business (if you need it),straight through to building the business, creating relationships with happycustomers, and building revenue.Playing nice with othersYou can only go so far working alone, no matter how productive you become.The next step is to find partners, and in order to find partners, you needto be able to work well as a team.13. Five<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=FXNjOsLzzbs8myp4fBxFNw#038;qid=1292733437&sr=1-1>  Dysfunctions of a Team, by PatrickLencioni. This fun to read classic (I read it in one night, because I couldn’t put it down) tells a story of dysfunctional teams to illustrate what theyall have in common, and how these “dysfunctions” can be overcome. The end ofthe book has the actual “model” in it, so that you can then easily applywhat you learn in the story to your own teams and work groups.14. How<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=fH09GOWgXtUvs9eBlB3aFA>  Difficult Can This Be? by Rick Lavoie. This isn’t a book, but rathera DVD of learning disabilities simulations. This might seem like an unlikelyaddition to a business books reading list, but you’ll be pleasantlysurprised at how eye-opening this will be about working with people in allcontexts. The DVD is just over an hour long, fun to watch, but intense atthe same time. Highly recommended!15. Mindset<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=Fxcjf3Bu28yG6DviFe4g.Q#038;qid=1292733498&sr=1-1> , by Carol Dweck. Are our abilities fixed,or can we get better? Many people have opinions, but this book makes astrong, research-based case that we in fact can get better – and not justus, but all the people around us, too. Useful and inspiring, this book isalso practical, and gives you tools that you can use to cultivate your ownabilities, and the abilities of those around you.(Editor’s note: Sonia<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=K2EywKyYyOUeUYazOZvw2A>  Simone considers this absolutely essential reading for pretty mucheveryone.)16. Switch<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=a1NUpzQEvXYvfLX7aI7pCA#038;qid=1292733544&sr=1-1> , by Chip & Dan Heath. In this book aboutchanging behaviors (our own or someone else’s), the Heath brothers use themetaphor of a rider (the conscious mind) riding an elephant (the unconsciousmind) down a path (the external environment), and teach you how you candirect the rider, motivate the elephant, and shape the path to make thechanges that you want actually happen. The book is fun to read, and full ofgreat examples.17. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=aRV3vF7qO3LveQINgDq76g#038;qid=1292733590&sr=1-1>  No Asshole Rule, by Robert Sutton. Thisaptly named book is all about why it is so important to be nice to people atwork, and surround yourself with others who do the same. You will learn howto calculate a business’ TCA (total cost of assholes), and you will learnhow to deal with the assholes that you might be stuck with today. This bookis as entertaining as it is crucial!Making the most of other peopleIt’s not enough to play nice with your partners — whether you’re workingwith a VA (virtual assistant), or you’re outsourcing your coding or designwork, these people need to be managed.18. First,<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=3AVppu8tezBmzomGW6d7Yg#038;qid=1292733617&sr=1-1>  Break All the Rules, by Marcus Buckingham.This is the book that popularized Gallup’s research on what makes a greatmanager (12 things, it turns out). It is eye-opening, engaging, and isabsolutely crucial reading for anyone who will be in a position to manageanyone else.19. Death<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=Pl5BDla1k5gJmbWr2mbSSA#038;qid=1292733642&sr=1-1>  by Meeting, by Patrick Lencioni. Those ofyou who either were or still are in the corporate world can probably testifyto the enormous frustration and time loss caused by meetings. In this greatbook by the author of Five Dysfunctions of a Team, you will learn how tomanage meetings so as to make them interesting, effective, and short — avaluable skill learned from an enjoyable book to read!20. Difficult<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=mr2sb.mxdc_0YLXsZjETNw#038;qid=1292733666&sr=1-1>  Conversations, by Douglas Stone, BrucePatton, and Sheila Heen. Managing people isn’t hard when everything is goingwell. It gets hard when things aren’t going so well, and difficultconversations need to be had. This book, by expert negotiators and authorsof the classic Getting to Yes, will teach you how to do exactly that — havedifficult conversations without offending people, while still getting theoutcome that you want.21. Drive<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=gg.lnyW5sITviuJE3aJQog#038;qid=1292733688&sr=1-1> , by Dan Pink. What really motivates peopleto do a good job? Is it money? According to Dan Pink (and the research thathe cites), the answer is no. People are motivated by interesting work,exciting work, and a sense of fulfillment. This book is a great read formanagers and leaders.(If you want a free preview, check out the RSA<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=xL79QEtv.C.jN7By1_rBNw>  Animate video on YouTube.)22. Hard<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=_bFSOsI5F7D.PZ0azaSUfw#038;qid=1292733714&sr=1-1>  Facts, Dangerous Half-Truths and TotalNonsense, by Jeffrey Pfeffer and Robert Sutton. I like research basedpractices, so all it took was the title to sell me on reading this book bythe author of The No Asshole Rule. It completely lived up to myexpectations – the book is fascinating and insightful, and sheds importantlight on some of the management practices that don’t work, even though weall “know” that this is what managers are supposed to do!Understanding the dollars and centsThis is the part where most bloggers cringe. Relax, it’s easy. You have toknow some numbers, but it doesn’t have to be a chore. I’ve found the bestresources available to make the subjects of accounting, finance, andeconomics painless, and even interesting.23. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=KoC7OhgztKybKMgV6FrCGA#038;qid=1292733735&sr=1-1>  Accounting Game, by Judith Orloff andDarrel Mullis. Accounting intimidates almost everyone, but this book makesit clear and easy. Through the easy-to-relate-to example of setting up alemonade stand, you will learn the basics of accounting, and how they matterto any business.24. I<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=I2twc0HQEfLuBtc7PmIeGg#038;qid=1292733766&sr=1-1>  Will Teach You to Be Rich, by Ramit Sethi.This book by the well-known blogger and entrepreneur is the bestintroduction to personal finance that I’ve read. It is conversational, easyto read and clear. It will give you an understanding of key concepts infinance, like discounting and compounding (not to mention how to be rich!).25. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=AM3dDHRlv.zBwTJdS.xKVA>  Teaching Company on Economics. Okay, I admit that this is a bit of acop-out, but I just couldn’t find an interesting book on basic economics.Instead, I refer you to the Teaching Company, which seeks out the bestprofessors in the world (as rated by their students), and films themdelivering their courses. The courses are interesting, and are broken intoshort lessons that you can watch or listen to at your convenience. Theyoffer huge discounts on their courses on a rotating basis, so if you clickthrough and it is listed at full price, you might want to wait until nextmonth to look again.26. Freakonomics<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=6I.Ns2XNO8kVXjh0xnQ8VQ#038;qid=1292733790&sr=1-1> , by Steven Levitt and Stephen Dubner. Thisbook applies the analytical principles of economics to everything that youthought has nothing to do with economics. This is another one of those booksthat will really get the wheels in your head spinning about broader ideas –fun and valuable! For extra credit, you can also check out their secondbook, Superfreakonomics.27. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=H6rNxZ1K3ZmtGlpmX4bCbA#038;qid=1292734024&sr=1-1>  ValueReporting Revolution, by Eccles,Herz, Keegan and Phillips. This book about cost accounting will help youfigure out what your projects and activities are really costing you, and howto make more profitable decisions about how to allocate your time. Youprobably thought that there couldn’t be an interesting book about costaccounting, but I found one!Thinking like a marketerThe connection between blogging and marketing is pretty obvious, so this iswhere most bloggers heave a sigh of relief.28. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=rJr7GRGi7Esr7ueCV5997w#038;qid=1292734061&sr=1-1>  Tipping Point, by Malcolm Gladwell. Thisis the book that skyrocketed Gladwell to fame, with a discussion of whatcauses some ideas to spread, and some not to. He talks about the three typesof people that are crucial to the spreading of ideas: Connectors, Mavens,and Salespeople. Like all of Gladwell’s work, you will find this bookinsightful and fascinating (just for fun, you should read Blink, too)!29. Made<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=rKYBzWvAMI17lnuX0NfWLA#038;qid=1292734081&sr=1-1>  to Stick, by Chip & Dan Heath. Followingin the vein of The Tipping Point, this book by the Heath brothers exploreswhy some ideas stick and spread, and others don’t. In addition to a goodtime, reading this book will give you a six-part formula for creatingmessages that stick and spread.30. Influence<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=xwlybcrFa4YgQ9izhIQlWA#038;qid=1292734105&sr=1-1> , by Robert Cialdini. This book, which hasbecome a classic in sales and marketing circles, explores the sevenprinciples of influence that Dr. Robert Cialdini identified over the courseof his research. These are the principles that get us to do things day inand day out – it’s only fair that you should understand them, and be able touse them too!31. Crossing<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=ATxSnHMq4VUPnXvBOeysmw#038;qid=1292734126&sr=1-1>  the Chasm, by Geoffrey Moore. You may notknow what it’s called, but you’ve probably seen depictions of Rogers’ modelfor diffusion<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=D5Spe4AuO9klWbITkL1Z7w>  of innovation. With innovators on the left, followed by earlyadopters, the early majority and late majority, and finally the laggards,all the way on the right. Well, the one thing that he missed is a giantchasm between the early adopters and the early majority — and a lot ofbusinesses die in that chasm. Moore’s book is a fascinating roadmap tounderstanding and crossing that chasm, to the profitable lands on the otherside.32. Six<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=KBDwzFrkrwig5bbYQtDiPA#038;qid=1292734148&sr=1-1>  Thinking Hats, by Edward De Bono. Thisclassic book by creativity expert Edward De Bono teaches the “Six<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=CfQx_kTJMjQZsFwetT6IGQ>  Thinking Hats” process for generating creative ideas. The processinvolves assigning six different roles (each role gets a different coloredhat) to people within a brainstorming meeting, and each role has specificresponsibilities to take on and make sure that good ideas are brought up andsurvive.33. Firepole<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=2D_OcerZ0GkXIxg2vaUOIA>  Marketing, by Peter Vogopoulos and Danny Iny (hey, that’s me!). Thisis 26-week long training program will take you by the hand and make all ofyour marketing clear and easy. It’s not technically part of the readinglist, but you can still check it out for extra credit.Thinking like a CEOIf you’ve read everything on this list, and implemented everything that you’ve learned, then your blog will begin to grow rapidly. That means it’s timeto start thinking about things like vision, legacy, and strategy.34. Built<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=phAaNBzJN7xxrcYcVzJVKA#038;qid=1292734182&sr=1-1>  to Last, by Jim Collins and Jerry Porras.This is a classic book about building a truly great company that stands thetest of time. This book is the source of business metaphors that have becomecommonplace, like BHAGs (big, hairy audacious goals), and the importance ofcult-like cultures. If you’re building a blog, then you’re building abusiness. Why not make it a great one?(Also take a look at the Copyblogger take on Jim Collins’s ideas, Three<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=9F3_CYxbtI5PjOrzA.AOTw>  Steps to Take Yourself from Good to Great.)35. Blue<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=QSUcw_7ed60Id4h1HFzg3w#038;qid=1292734201&sr=1-1>  Ocean Strategy, by W. Chan Kim and ReneeMauborgne. Why stay in the red ocean (a market that is saturated withcompetitors), when you can go to a blue ocean (where you’re the only game intown)? This book explores the concept of the blue ocean, and shows howcompanies like Starbucks and Cirque du Soleil made fortunes by creating ablue ocean.36. It’s<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=GG1nztY4OeGZsOFpZTtWFA#038;qid=1292734220&sr=1-1>  Not Luck, by Eliyahu Goldratt. This bookby the author of The Goal continues the story of Alex Rogo, who is nowExecutive VP for a major conglomerate. Through the novel, Goldratt teachesyou how to use his Thinking Processes to analyze business and lifesituations and make the best decisions.37. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=bYkKLCtlEb3sWgIKVK5u_w#038;qid=1292734238&sr=1-1>  World Is Flat, by Thomas Friedman. This isanother one of those books that will really get the wheels in your headturning. After reading this book, you will understand just how small ourworld has become, and just how many incredible opportunities are availableto you as a burgeoning business owner.38. The<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=lAUztcteeJMzL8sUhkdyrQ#038;qid=1292734262&sr=1-1>  First 90 Days, by Michael Watkins. Thisbook is about the very practical side of management and leadership. When youtake on a new project or a new company, you have a very limited amount oftime to make a real difference. According to Watkins, the exact amount is 90days, and in this book you will find a blueprint of everything you need todo during that time to make the most of the opportunities before you.Final thoughtsThis reading list has helped me and many of my clients, but I know it’s notdefinitive. There are lots of hidden gems out there that I may not haveheard of.I’d love to expand this reading list. So, every person who leaves a commentrecommending a book that I haven’t included above will be entered into adrawing to win a free subscription to Firepole Marketing (worth $600)!Do you have a favorite business book that’s helped you grow as abusinessperson? Please share it with us in the comments …About the Author: Danny Iny quit school when he was 15 to start his firstbusiness. Today he is an author, strategist, serial entrepreneur, and proudco-founder of Firepole<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=IwPfwosj0rB2iFVU06aZnQ>  Marketing. Together with his partner, he is giving away almost$13,000 in prizes in a contest throughout the month of January.P.S.While you’re waiting for that Amazon order to arrive, why not kick-startyour business education with the Copyblogger newsletter, Internet<http://clicks.aweber.com/y/ct/?l=Bdd0w&m=JY0553uKFe91X9&b=J_gOTjMgBtFhrb.1gZhFnw>  Marketing for Smart People? 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