[nabs-l] Advertising to Blind People: How is it Done?

[Jewel]

An update: This is what my professor and I came up with as an equal asignment.

The other students are going to analyze a TV commercial or magazine ad
for content, audience, and the like. I will, on the other hand,
analyze a radio advertisement. It was the closet thing to exactly
equal that we could come, and I'm quite satisfied with it. She said to
hold onto the thought of inaccessibility of advertisement for the next
course (which I will have with the same professor), Argument-Based
Research. I think I'm going to write an essay for that class arguing
for DVS in television shows and commercials, such as is done on some
channels in the UK and other countries.

Thanks for the input, guys. It gave me a lot to think about.

~Jewel

On 11/11/11, Liz Bottner <liziswhatis at hotmail.com> wrote:
> Hi Jewel,
>     You could take this assignment and analyze an ad on TV that is all music
> with no explanation and take it from the angle of how frustrating that is to
> someone who cannot see what the ad is and so the commercial is then useless
> to them. Personally, I cannot stand those! I think they're getting more
> popular by the hour, unfortunately... I think that's what I would do with
> the assignment if it were me; it would for sure be an interesting spin on
> it.
>
> Take care.
>
> Liz Bottner
> Guiding Eyes Graduate Council
> GEB Voicemail:  800-942-0149 Ext. 2531
> e-mail:
> liziswhatis at hotmail.com
> Visit my LiveJournal:
> http://unsilenceddream.livejournal.com
> Follow me on Twitter:
> http://twitter.com/lizbot
>
> -----Original Message-----
> From: nabs-l-bounces at nfbnet.org [mailto:nabs-l-bounces at nfbnet.org] On Behalf
> Of Jewel
> Sent: Monday, November 07, 2011 9:40 AM
> To: nabs-l at nfbnet.org
> Subject: [nabs-l] Advertising to Blind People: How is it Done?
>
> Good morning! Today my English professor brought up a good questgion
> that is related to an assignment we'll be doing in class. The
> assignment is to analyze an advertisement, such as in a magazine or on
> television. We will be discussing the alternative for me today, but I
> wanted to get some ideas from you all.
>
> How do companies such as JAWS and GMA Games advertise to their
> audience, blind people? What format do they use, and can you give an
> example of advertisement? What about Apple and their VoiceOver...how
> did they advertise their builtin screenreader to blind people? Can you
> give me examples of advertisements directed to blind people as the
> audience, and what format they are in?
>
> Thhank you for any input you can provide.
>
> ~Jewel
>
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