[nabs-l] Advertising to Blind People: How is it Done?

[vejas]

Good for you Jewel.
Vejas


 ----- Original Message -----
From: Jewel <herekittykat2 at gmail.com
To: National Association of Blind Students mailing list 
<nabs-l at nfbnet.org
Date sent: Fri, 11 Nov 2011 18:10:27 -0500
Subject: Re: [nabs-l] Advertising to Blind People: How is it 
Done?

An update: This is what my professor and I came up with as an 
equal asignment.

The other students are going to analyze a TV commercial or 
magazine ad
for content, audience, and the like.  I will, on the other hand,
analyze a radio advertisement.  It was the closet thing to 
exactly
equal that we could come, and I'm quite satisfied with it.  She 
said to
hold onto the thought of inaccessibility of advertisement for the 
next
course (which I will have with the same professor), 
Argument-Based
Research.  I think I'm going to write an essay for that class 
arguing
for DVS in television shows and commercials, such as is done on 
some
channels in the UK and other countries.

Thanks for the input, guys.  It gave me a lot to think about.

~Jewel

On 11/11/11, Liz Bottner <liziswhatis at hotmail.com> wrote:
 Hi Jewel,
     You could take this assignment and analyze an ad on TV that 
is all music
 with no explanation and take it from the angle of how 
frustrating that is to
 someone who cannot see what the ad is and so the commercial is 
then useless
 to them.  Personally, I cannot stand those! I think they're 
getting more
 popular by the hour, unfortunately...  I think that's what I 
would do with
 the assignment if it were me; it would for sure be an 
interesting spin on
 it.

 Take care.

 Liz Bottner
 Guiding Eyes Graduate Council
 GEB Voicemail:  800-942-0149 Ext.  2531
 e-mail:
 liziswhatis at hotmail.com
 Visit my LiveJournal:
 http://unsilenceddream.livejournal.com
 Follow me on Twitter:
 http://twitter.com/lizbot

 -----Original Message-----
 From: nabs-l-bounces at nfbnet.org 
[mailto:nabs-l-bounces at nfbnet.org] On Behalf
 Of Jewel
 Sent: Monday, November 07, 2011 9:40 AM
 To: nabs-l at nfbnet.org
 Subject: [nabs-l] Advertising to Blind People: How is it Done?

 Good morning! Today my English professor brought up a good 
questgion
 that is related to an assignment we'll be doing in class.  The
 assignment is to analyze an advertisement, such as in a magazine 
or on
 television.  We will be discussing the alternative for me today, 
but I
 wanted to get some ideas from you all.

 How do companies such as JAWS and GMA Games advertise to their
 audience, blind people? What format do they use, and can you 
give an
 example of advertisement? What about Apple and their 
VoiceOver...how
 did they advertise their builtin screenreader to blind people? 
Can you
 give me examples of advertisements directed to blind people as 
the
 audience, and what format they are in?

 Thhank you for any input you can provide.

 ~Jewel

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