[nabs-l] Advertising to Blind People: How is it Done?

Chris Nusbaum dotkid.nusbaum at gmail.com
Tue Nov 15 01:43:33 UTC 2011


Josh, it's World.

 ----- Original Message -----
From: josh gregory <joshkart12 at gmail.com
To: National Association of Blind Students mailing list 
<nabs-l at nfbnet.org
Date sent: Mon, 7 Nov 2011 12:22:00 -0500
Subject: Re: [nabs-l] Advertising to Blind People: How is it 
Done?

Jewel,
They have a website, acbradio.org I think it is.  You'd probably 
want
the mainstream channel for your purposes, although there are 
several.
Mainstream, which has like shows and stuff, cafe, which deals 
with
music, interactive, which is live radio, and treasure trove, 
which
deals with old time radio.  I think there's one more but I forget 
what
it is.
HTH!
Best,
Josh

On 11/7/11, Jewel <herekittykat2 at gmail.com> wrote:
 Where do I find ACB Radio?

 On 11/7/11, Alena Roberts <alena.roberts2282 at gmail.com> wrote:
 I know that ACB radio advertises about products and services for 
the
 blind.

 Alena
 On Nov 7, 2011, at 7:40 AM, Jewel wrote:

 Good morning! Today my English professor brought up a good 
questgion
 that is related to an assignment we'll be doing in class.  The
 assignment is to analyze an advertisement, such as in a magazine 
or on
 television.  We will be discussing the alternative for me today, 
but I
 wanted to get some ideas from you all.

 How do companies such as JAWS and GMA Games advertise to their
 audience, blind people? What format do they use, and can you 
give an
 example of advertisement? What about Apple and their 
VoiceOver...how
 did they advertise their builtin screenreader to blind people? 
Can you
 give me examples of advertisements directed to blind people as 
the
 audience, and what format they are in?

 Thhank you for any input you can provide.

 ~Jewel

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