[nabs-l] Advertising to Blind People: How is it Done?

[Chris Nusbaum]

Hi Jewel,

Here's the link to ACB Radio: www.acbradio.org.  There are five 
channels in the ACB Radio domain: MainStream (talk radio for the 
blind,) Café (music from blind musicians,) Treasure Trove 
(old-time radio shows,) Interactive (live Internet radio where 
you can participate in the show,) and World (talk radio and other 
programming for the blind in different languages.) You will 
probably hear the ads mainly on MainStream and maybe Interactive.  
Hope this helps, and enjoy ACB Radio!

Chris

 ----- Original Message -----
From: Jewel <herekittykat2 at gmail.com
To: National Association of Blind Students mailing list 
<nabs-l at nfbnet.org
Date sent: Mon, 7 Nov 2011 12:12:57 -0500
Subject: Re: [nabs-l] Advertising to Blind People: How is it 
Done?

Where do I find ACB Radio?

On 11/7/11, Alena Roberts <alena.roberts2282 at gmail.com> wrote:
 I know that ACB radio advertises about products and services for 
the blind.

 Alena
 On Nov 7, 2011, at 7:40 AM, Jewel wrote:

 Good morning! Today my English professor brought up a good 
questgion
 that is related to an assignment we'll be doing in class.  The
 assignment is to analyze an advertisement, such as in a magazine 
or on
 television.  We will be discussing the alternative for me today, 
but I
 wanted to get some ideas from you all.

 How do companies such as JAWS and GMA Games advertise to their
 audience, blind people? What format do they use, and can you 
give an
 example of advertisement? What about Apple and their 
VoiceOver...how
 did they advertise their builtin screenreader to blind people? 
Can you
 give me examples of advertisements directed to blind people as 
the
 audience, and what format they are in?

 Thhank you for any input you can provide.

 ~Jewel

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