[nabs-l] Bid For Equality 2014- Help Spread the Word!

[Lewis, Anil]

The Bid for Equality online auction is nearly 1- week away, launching on November 28 (Black Friday), and running through December 4! Your time and effort spent coordinating packages is much appreciated! Now, we need your help promoting our Bid for Equality and your fantastic packages to ensure that the auction reaches the widest audience possible. Below are some ways you can help us spread the word in your communities about the NFB and its online auction!

Thunderclap
Right now, you're probably wondering: What is Thunderclap?
Thunderclap is a website that allows groups of people to pledge a tweet or Facebook message to automatically be sent out on the same day and time in order to achieve maximum effect. Think of it as an online flash mob in support of the National Federation of the Blind! If at least one-hundred people sign up, a status promoting the Bid for Equality and the National Federation of the Blind will go out from all accounts at noon EST on November 28. Sign up now with your Twitter and/or Facebook account and encourage others to join at http://thndr.it/1skfI4w<http://sendgrid.thunderclap.it/wf/click?upn=YDBP6RK3mvJEJxxpkIniqCKrkLWnd-2FchSsi473ryBPU-3D_XgfWY-2BuY4cfo2uqyYQdJHwiSTD0pOXsxrT1e3j0cE5BYlt3C7axrlnE9kygiYYUo445j6h26nncOHLESUtYT7X8K8DKc4ctLEgUCwBWloj-2F4JBphAtNdSzgx97zpnVrVMRTM4ujdNIYBzbSiU-2FLHJdlnSk7-2FFD0H5sCQywsyWgMXK3RU1RlEEtqD5nmPdRGSdGH9RfNZEiSwFOGnMuQXfQ-3D-3D>!

Share Bid for Equality Flyers
We have created a Bid for Equality flyer (attached to this email) that you can share with friends, family, and even local businesses. The target audience for the Bid for Equality is mature and affluent shoppers, so you may want to specifically target businesses such as upscale grocery stores (Whole Foods, Harris Teeter), restaurants, and salons. You may also consider checking with your church or your local coffee shop about posting a flyer on their community bulletin board. Other businesses to consider sharing the flyer with include country clubs, local souvenir stores (such as Greetings and Readings), libraries, craft shows, and sporting shops.

Social Media
We will be promoting the Bid for Equality on Twitter (@NFB_voice<http://www.twitter.com/nfb_voice>) and Facebook (www.facebook.com/NationalFederationoftheBlind<http://www.facebook.com/NationalFederationoftheBlind>) and we encourage you to do the same. There will be a lot of content coming from the national social media feeds for you to retweet or share, but we also encourage you to create and personalize your own tweets and Facebook posts promoting the auction. It would be a great idea to share specifically the item your affiliate donated to the auction, as you will be able to easily personalize it. Below are sample tweets and Facebook posts for reference.
Sample tweets:
This holiday season the NFB is #thankful for our great donation items! Make your Bid for Equality at http://bit.ly/1a9vJnI
Bid on a #holiday #gift from our #auction and support the programs of the NFB of <insert affiliate or chapter name> at the same time! http://bit.ly/1a9vJnI
Happy #GivingTuesday! Celebrate with us and support the work of the NFB by shopping our online #auction! http://bit.ly/1a9vJnI

Sample Facebook post:
The National Federation of the Blind<http://www.facebook.com/NationalFederationoftheBlind> Bid for Equality online auction is now open for bidding! Help the NFB fund its work to provide blind Americans with the tools they need to become independent and successful by sharing the auction with your friends and family! There are a wide range of unique and exciting auction items available, from getaways to Philadelphia, Colorado, and Atlanta, to a fun trip to Las Vegas!  Visit http://bit.ly/1a9vJnI to bid now, and remember: the future is in your bid!

Place a Radio Ad or PSA
Radio is a great way to reach the target audience for the Bid for Equality. You may want to investigate opportunities for local radio spots or PSAs - many radio stations have special deals or even free public service announcement (PSA) space for nonprofit organizations. We recommend reaching out to radio stations that attract an older, affluent audience, such as your local NPR affiliate or a classical music station.
Thank you in advance for your help in making the Bid for Equality a successful auction! If you have any questions, please contact Raquel Minwell at RMinwell at nfb.org<mailto:RMinwell at nfb.org>.


Mr. Anil Lewis, M.P.A.
Deputy Executive Director

National Federation of the Blind Jernigan Institute
200 East Wells Street at Jernigan Place
Baltimore, Maryland   21230

(410) 659-9314 ext. 2374 (Voice)
(410) 659-5129 (FAX)
Email: alewis at nfb.org<mailto:alewis at nfb.org>
Web: www.nfb.org<http://www.nfb.org/>
Twitter: @AnilLife

The National Federation of the Blind knows that blindness is not the characteristic that defines you or your future. Every day we raise the expectations of blind people, because low expectations create obstacles between blind people and our dreams. You can have the life you want; blindness is not what holds you back.

To make a donation to the National Federation of the Blind Imagination Fund campaign, please visit www.nfb.org/ImaginingOurFuture<http://www.nfb.org/ImaginingOurFuture>.

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