[Ncabs] Textbook publishers heading to iPad

Thu Feb 4 21:24:01 UTC 2010

Subject: Textbook publishers heading to iPad

Textbook publishers heading to iPad

Major publishers sign deal with ScrollMotion to adapt their textbooks and
study guides for Apple's iPad, iPhone, and iPod Touch.

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February 3, 2010 11:37 AM PST 

Textbook publishers heading to iPad

by Lance Whitney <http://www.cnet.com/profile/lancewhitney/>  

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Publishers aren't wasting any time getting their books onto the new iPad.

  <http://i.i.com.com/cnwk.1d/i/bto/20100203/hero_20100127_270x326.png>
(Credit: Apple <http://www.apple.com> ) 

Publishers Houghton Mifflin Harcourt, Kaplan Publishing, McGraw-Hill
Education, and Pearson have signed deals to be among the first to port their
textbooks over to Apple's new tablet. Heading to the iPad as well as the
iPhone  <http://www.cnet.com/apple-iphone.html> and iPod Touch
<http://www.cnet.com/ipod/>  will be their textbooks, study guides, and test
prep manuals.

Announced on Wednesday, the agreements were made with ScrollMotion, a
company that develops the iPhone e-reader app Iceberg Reader and works with
publishers to digitize their books for the mobile market. 

The digital textbooks promise a slew of options to take advantage of the
medium, according to ScrollMotion. Students can mark text in any of six
different colors to visually categorize each highlight. They can write notes
or use the microphone built into the iPad and iPhone to record audio notes.

Students can also search for text by subject, topic, and other criteria. The
digital books are even capable of playing quick videos to accompany the
content. Finally, students can take interactive quizzes and track their
right and wrong answers on the device.

Even before Apple chief Steve Jobs touted the iPad
<http://reviews.cnet.com/8301-18438_7-10444360-82.html>  as the ultimate
e-book reader, publishers were eager to hop on board.

At an earnings conference call the day before the iPad launch last week,
McGraw Hill CEO Terry McGraw dangled
<http://news.cnet.com/8301-13579_3-10444004-37.html> remarks about his
company's college textbooks potentially running on an Apple tablet. The
publisher's CourseSmart textbook line is already available as an iPhone and
iPod Touch app. McGraw seemed confident that the same content now on the
iPhone could run out of the box on a tablet device.

Debate has surfaced as to whether the iPad could push other e-book readers
out of the marketplace or at least make a dent in their sales. The iPad has
a couple of potential drawbacks. Its LCD screen is seen as less friendly on
the eyes than the e-ink used in dedicated readers like the Kindle. And for
consumers only interested in reading books, the iPad's starting price of
$499 could be hard to swallow compared to the lower cost of most standalone
e-book readers.

  <http://i.i.com.com/cnwk.1d/i/bn/mugs/blog_lance_whitney_60x60.png> Lance
Whitney wears a few different technology hats--journalist, Web developer,
and software trainer. He's a contributing editor for Microsoft TechNet
Magazine and writes for other computer publications and Web sites. You can
follow Lance on Twitter at @lancewhit <http://www.twitter.com/lancewhit> .
Lance is a member of the CNET Blog Network, and he is not an employee of
CNET. 

Topics: 

iPhone <http://news.cnet.com/apple/iphone/> , 

iPod <http://news.cnet.com/apple/ipod/> , 

iPad <http://news.cnet.com/8300-13579_3-37.html?categoryId=10442813> 

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e-book  <http://news.cnet.com/8300-13579_3-37.html?keyword=e-book+readers>
readers,

iPhone <http://news.cnet.com/8300-13579_3-37.html?keyword=iPhone> ,

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Apple <http://news.cnet.com/8300-13579_3-37.html?keyword=Apple> ,

textbooks <http://news.cnet.com/8300-13579_3-37.html?keyword=textbooks> ,

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