[Nfb-editors] Newsletter article by B. Pierce - in June Monitor

[Robert Leslie Newman]

Here is what Barbara wrote:

 

The Secret Weapon in the Media Wars:

      In these days of social media and the pressure to keep the affiliate

Facebook page filled with interesting photos, it is easy to forget the

lowly newsletter. This is a brief plea to affiliates and divisions to

maintain their newsletters. These documents trace the history of the

organization month by month and year by year. They provide an ongoing

vehicle for recording the history of the organization and allow members a

voice for telling their own stories and articulating their perspectives on

the organized blind movement.

      We used to publish quarterly print documents that were faithfully

circulated around the state or division. The escalating cost of publishing

has pretty well done away with the hardcopy newsletter. But its email

brother is a great tool for communication. It is still possible to print up

copies of the newsletter to tuck into folders going to legislators at the

Washington Seminar or the state capital during the annual visit to

lawmakers.

      The newsletter can be quickly dropped into the NEWSLINE. sponsor line

and added to the affiliate website. These are both easy ways of keeping

current the affiliate's public information.

      To learn more about how to create a lively, interesting, and accurate

newsletter with general appeal, come to the meeting of the Communications

Committee at convention this summer. Affiliate presidents with sporadic or

nonexistent newsletters should be sure to assign someone to attend this

important meeting. Social media will be discussed as well, but we want to

be sure that the newsletter is not forgotten. The Communications Committee

is chaired by Robert Lesley Newman. Its meeting takes place from 6:00 to

8:00 pm, Thursday, July 3. Everyone is welcome.

 

 

 

Robert Leslie Newman

Personal Website-

 <http://www.thoughtprovoker.info/> http://www.thoughtprovoker.info

President, NFB Writers' Division

Division Website-

http://writers.nfb.org

Chair, NFB Communications Committee

Vice President, Nebraska Senior Division 

First Vice President, Omaha Chapter

Commissioner, Nebraska Commission for the Blind and Visually Impaired