[Nfb-krafters-korner] logos and branding oh my

[Lisamaria Martinez]

A logo is a graphic representation or symbol of a company name,
trademark or abbreviation. Many logos include text along with the
graphic.

branding is often thought as a logo, but it is actually the reputation
of a company. It's what you feel, think and experience when you hear
words like Nike or National Federation of the Blind.

Just Do It or Live the Life You Want are considered tag lines of a
company or organization. The new National Federation of the Blind's
tag line is very pithy and awesome. I think it is right up there with
Thrive, which is the Kaiser Permanente's tagline.