[Nfbc-info] PUSH BEVERAGES and NFB team up to support Braille literacy

[Lisamaria Martinez]

FOR IMMEDIATE RELEASE

CONTACT:
Chris Danielsen
Director of Public Relations
National Federation of the Blind
(410) 659-9314, extension 2330
(410) 262-1281 (Cell)
cdanielsen at nfb.org

NFB Web: www.nfb.org

Push Email: info at pushbeverages.com

Push Web: www.pushbeverages.com

PUSH BEVERAGES and NFB team up to support Braille literacy

JULY 1 (New York, NY): PUSH Beverages launches their new PUSH-2-O
bottled 20 ounce water today.
The new PUSH-2-O label contains a message encouraging drinkers to
learn more about and donate to Braille literacy. This message,
designed by the National Federation of the Blind
  (NFB) reads “Support Braille literacy for the
blind: Text “Braille” to 85944 to donate $5 to the National Federation
of the Blind. Learn more at: www.nfb.org.”
The NFB logo is also included.

Braille equips the blind with literacy in the exact same manner that
print empowers the sighted. Yet, today fewer than 10 percent of blind
children are learning Braille. The National Federation of the Blind
has launched the Braille Readers are Leaders Literacy Campaign to
improve Braille literacy and double the number of young Braille
readers by 2015.

“We at Push Beverages feel that getting this very important message in
so many hands and on so many desks, tables and gym bags will really
make a difference to the NFB and Braille literacy,” stated a
representative from Push. “It’s our turn to give back in every way we
can.”

Dr. Marc Maurer, President of the National Federation of the Blind,
said: “Braille is the key to success for blind children, but today too
few are learning it. We are thrilled to team up with PUSH Beverages to
spread the message of the critical importance of Braille literacy.”

Nicky Gacos, president of the National
Association of Blind Merchants, an affiliate of the National
Federation of the Blind, said: "PUSH Beverages has been a wonderful
partner with Randolph-Sheppard vendors and other blind entrepreneurs.
It is gratifying that the bottles we sell will now carry the message
of Braille literacy, which has been integral to success for so many of
us."

PUSH Beverages is a full-line beverage company with over thirty
carbonated and noncarbonated drinks available in 12-ounce, 20-ounce
and 2 liter packages under the PUSH®, PUSH-2-O® and TRIBE TEA® Brands.
PUSH Beverages, new to the market in 2008, is currently sold in
twenty-two states in the eastern United States and looking to spread
west in the near future.

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About the National Federation of the Blind

With more than 50,000 members, the National Federation of the Blind is
the largest and most influential membership organization of blind
people in the United States. The NFB improves blind people’s lives
through advocacy, education, research, technology, and programs
encouraging independence and self-confidence.
It is the leading force in the blindness field today and the voice of
the nation's blind. In January 2004 the NFB opened the National
Federation of the Blind Jernigan Institute, the first research and
training center in the United States for the blind led by the blind.