[Nfbc-info] Safeway announces web site accessibility improvements

Lauren Merryfield lauren at catlines.com
Sun Dec 15 21:52:29 UTC 2013

I sure hope they figure out how to allow one to change their delivery
address on the accessible site. I went through all kinds of difficulties
with customer service insisting that I was doing something incorrectly. I
had to keep telling them over and over that it was on their end. So I hope,
now, that they will fix that. It was a big problem because the delivery
personnel would go to my old address and then call me when there was no
response, only to discover that I was in a different part of the city. 

-----Original Message-----
From: Nfbc-info [mailto:nfbc-info-bounces at nfbnet.org] On Behalf Of
ckrugman at sbcglobal.net
Sent: Sunday, December 15, 2013 5:46 AM
To: NFB of California List
Subject: [Nfbc-info] Safeway announces web site accessibility improvements

Safeway Announces Website Accessibility and Usability Enhancements to its
On-line Grocery Delivery Website Benefitting Shoppers with Visual

Customers Applaud Safeway's Commitment

Pleasanton, California (December 13, 2013) -Safeway (NYSE:SWY) today
announced a comprehensive initiative to make its online grocery shopping
website more accessible and usable for Safeway shoppers with visual
impairments. The site enhancements are the result of collaboration between
Safeway and several visually impaired customers. 

Safeway has adopted the Web Content Accessibility Guidelines (WCAG) version
2.0 level AA as its accessibility standard and has already made significant
enhancements to its online shopping website to meet this standard and will
continue to do so over the next year.

The customers praised Safeway's announcement:

"I have been a Safeway customer for years, and with this initiative Safeway
has assumed a leadership role in its industry," said Northern California
resident Rebecca Welz-Griffith. "I love the convenience of Safeway's online
grocery shopping, and have already seen significant improvements as a result
of the commitment announced today."

"I'm thrilled that Safeway is recognizing the needs of its customers with
visual impairments like me," said Southern California resident Cindy
Flerman. "The changes announced today will make it easier for so many of
Vons' customers throughout Southern California."

"Safeway has a long history of supporting our communities and people with
disabilities. This decision is an important step towards helping our
customers who are blind or visually impaired have a better shopping
experience," said Larree Renda, Safeway Executive Vice President.

About the Web Content Accessibility Guidelines (WCAG)

The WCAG 2.0 Guidelines are promulgated by the Web Accessibility Initiative
(WAI) of the World Wide Web Consortium (W3C) and ensure that online content
is more accessible and usable to persons with visual and other disabilities.
The Guidelines do not affect the content or look and feel of a website. They
are of particular benefit to blind computer users who use voice output or
magnification technology on their computers and mobile devices and who, like
some individuals with mobility impairments, rely on a keyboard instead of a
mouse for navigation.

The W3C is an international community that develops open standards to ensure
the long-term growth of the Web. The Web Accessibility Initiative is a
program of the W3C that works with site owners, developers, people with
disabilities and other interested parties to develop accessibility
standards. More information is available at the Web Accessibility Initiative


Safeway Inc. is a Fortune 100 company and one of the largest food and drug
retailers in North America based on sales. The company operates 1,406 stores
in the United States which had annual sales of $37.5 billion in 2012. 


Safeway Inc., Teena Massingill, 925-467-3810

Teena.Massingill at Safeway.com

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