[Nfbk] FW: [Nfbnet-members-list] The NFB's Bid for Equality online auction is just 9 days away

Sat Nov 23 22:02:26 UTC 2013

Please read and take action!

Thanks!

From: Nfbnet-members-list [mailto:nfbnet-members-list-bounces at nfbnet.org] On
Behalf Of Riccobono, Mark (by way of David Andrews <dandrews at visi.com>)
Sent: Wednesday, November 20, 2013 1:55 AM
To: nfbnet-members-list at nfbnet.org
Subject: [Nfbnet-members-list] The NFB's Bid for Equality online auction is
just 9 days away
Importance: High

The NFB's Bid for Equality online auction is just 9 days away, launching on
November 29 (Black Friday), and running through December 3 (Giving Tuesday)!
Your time and effort spent coordinating packages is much appreciated! Now,
we need your help promoting our Bid for Equality and your fantastic packages
to ensure that the auction reaches the widest audience possible. Below are
some ways you can help us spread the word in your communities about the NFB
and its online auction!

Thunderclap

An easy and effective way to spread the word about our Bid for Equality
auction prior to the auction's launch is by joining and sharing with others
our Thunderclap. Thunderclap is a social media tool that amplifies an
organization's message by sending out a pre-planned tweet or Facebook post
at the same time from each Facebook and Twitter user who signs up. Our goal
is to have 500 people support our Thunderclap message, which will go out on
the first day of the Bid for Equality auction, November 29, only if we reach
our goal. If we do not meet our goal by the start of our auction, the
message will not be shared at all. Please support our Thunderclap and ask
your network for their support as well. You can support and share our
Thunderclap at
https://www.thunderclap.it/projects/6216-bid-for-equality-cyber-auction .

Share Bid for Equality Flyers

We have created a Bid for Equality flyer (attached and also available for
download on our Web site:
https://nfb.org/images/nfb/documents/pdf/bid_for_equality_flyer.pdf) that
you can share with friends, family, and even local businesses. The target
audience for the Bid for Equality is mature and affluent shoppers, so you
may want to specifically target businesses such as upscale grocery stores
(Whole Foods, Harris Teeter), restaurants, and salons. You may also consider
checking with your church or your local coffee shop about posting a flyer on
their community bulletin board. Other businesses to consider sharing the
flyer with include country clubs, local souvenir stores (such as Greetings
and Readings), libraries, craft shows, and sporting shops.

Social Media

We will be promoting the Bid for Equality on Twitter (@NFB_voice
<http://www.twitter.com/nfb_voice> ) and Facebook (
www.facebook.com/NationalFederationoftheBlind
<http://www.facebook.com/NationalFederationoftheBlind> ) and we encourage
you to do the same. There will be a lot of content coming from the national
social media feeds for you to retweet or share, but we also encourage you to
create and personalize your own tweets and Facebook posts promoting the
auction. It would be a great idea to share specifically the item your
affiliate donated to the auction, as you will be able to easily personalize
it. Below are sample tweets and Facebook posts for reference.

Sample tweets:
#FollowFriday Our Bid for Equality auction begins in 1 week! View our
must-have donations and encourage your family and friends to shop our
#auction http://bit.ly/1a9vJnI

This holiday season the NFB is #thankful for our great donation items! Make
your Bid for Equality at http://bit.ly/1a9vJnI

Bid on a #holiday #gift from our #auction and support the programs of the
NFB of <insert affiliate or chapter name> at the same time!
http://bit.ly/1a9vJnI

Happy #GivingTuesday! Celebrate with us and support the work of the NFB by
shopping our online #auction! http://bit.ly/1a9vJnI 

Sample Facebook post:
The National Federation of the Blind
<http://www.facebook.com/NationalFederationoftheBlind>  Bid for Equality
online auction is now open for bidding! Help the NFB fund its work to
provide blind Americans with the tools they need to become independent and
successful by sharing the auction with your friends and family!There are a
wide range of unique and exciting auction items available, from exotic
getaways to Puerto Rico and Costa Rica, to a fun family-friendly trip to an
apple farm in Connecticut. Visit http://bit.ly/1a9vJnI to bid now, and
remember: the future is in your bid! 

Place a Radio Ad or PSA

Radio is a great way to reach the target audience for the Bid for Equality.
You may want to investigate opportunities for local radio spots or PSAs -
many radio stations have special deals or even free public service
announcement (PSA) space for nonprofit organizations. We recommend reaching
out to radio stations that attract an older, affluent audience, such as your
local NPR affiliate or a classical music station.

Thank you in advance for your help in making the Bid for Equality a
successful auction! If you have any questions, please contact Ilana Posner
at (410) 659-9314, extension 2283, or at iposner at nfb.org.  

Mark A. Riccobono, M.S.ed
Executive Director, Jernigan Institute
NATIONAL FEDERATION OF THE BLIND
200 East Wells Street at Jernigan Place
Baltimore, Maryland 21230
Phone: (410) 659-9314 ext. 2357
Fax: (410) 659-5129
Email: mriccobono at nfb.org
Twitter: @Riccobono
Web: www.nfb.org <http://www.nfb.org/> 

Take the stress out of this year's holiday shopping with NFB's Bid for
Equality national online auction: Black Friday, Nov. 29, to Giving Tuesday,
Dec. 3. View our must-have donations and register
<http://www.biddingforgood.com/auction/AuctionHome.action?vhost=bid-for-equa
lity>  to make your Bid for Equality. The future is in your bid! 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://nfbnet.org/pipermail/nfbk_nfbnet.org/attachments/20131123/73e2f5ac/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: Bid for Equality Flyer3.pdf
Type: application/pdf
Size: 1089286 bytes
Desc: not available
URL: <http://nfbnet.org/pipermail/nfbk_nfbnet.org/attachments/20131123/73e2f5ac/attachment.pdf>
-------------- next part --------------
An embedded and charset-unspecified text was scrubbed...
Name: Untitled attachment 00054.txt
URL: <http://nfbnet.org/pipermail/nfbk_nfbnet.org/attachments/20131123/73e2f5ac/attachment.txt>