[NFBOH-Cleveland] Audio recording and notes from the (101 Training) on how to use social media in your career and business

Sun Jun 12 22:13:44 UTC 2022

A well deserving gratitude is extended to Michael Lauf and Maggie Stringer for an outstanding presentation and insight on the topic of how to use social media in your career and business.

Here are the notes and audio recording;

Suzanne

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Learn what to search for, and how to search.
Google Search Tips:
Put search term in quotes (National Federation of the Blind" .
use plus signs between search words.
twitter+job+hashtags+hiring+hr+tips

To find remote work opportunities, search these top 3 topics:
"fully remote"
"work from home available"
and
temporarily remote" .

Search dedicated remote working job sites.
www.FlexJobs.com
www.RemoteOK.com

General job sites with remote work jobs:
www.Indeed.com
www.TotalJobs.com

If looking for remote work, dont limit yourself by location. Search the entire US and other countries.
Many medium-size and larger  businesses want you to register on their website to even be considered.

Research the company before applying.
What do people say about them online?
  Are they hiring for many positions?
  Do they align with your own interests and values?

Avoid job scams:
Make sure the company actually exists. scammers post fake jobs to get personal info. Scams to take your money include:
Work from home jobs that target young mothers, the disabled and senior citizens.
These include stuffing envelopes, assembling products, and receiving and shipping items.

Watch out for the most common red flags which include:
Does the job ad offer a complete description?
Will your employer provide training and support?
How long has the job ad been posted? Some sites have outdated job ads.

Avoid those with no website, email or location.
Do they want you to call them for more info?
Do they want to  speak with you privately, either at a private residence, or using voice, video and text chat?
Do they want you to pay money up front? Don't do it!

Twitter:
www.twitter.com
Accessible Windows software:
TWBlue, OpenTween and Chicken Nugget. Get links at https://laufware.com/social-media

iPhone Apps: Search the app store for
official twitter app
Spring
and
Twitteriffic.

Make sure you present yourself professionally.
Your account name should be the name you consistently use on your resume and all other social profiles for brand consistency.
Create a 160 character micro resume on your twitter bio.
Create one very professional image of yourself. Use this same image on all social media profiles.

Tweet about your job search.
Tell people about your awesome work.
Post images and links to your videos and linkedIn profile.
Create twitter background with image, in your preferred vocation, and as you want to be seen.

Create a home page about yourself on LinkedIn with your portfolio, or create a free website at www.WordPress.com

Find and follow companies of interest on twitter.
Use the at sign followed by company name.

Use hashtags which is the number sign. follow with company or event like #NFB .
Find relevant hashtags by using the website www.HashTagify.me

Ten popular hashtags:
1. #JobSearch or #JobHunt
2. #JobOpening
3. #Hiring or #NowHiring
4. #Resume
5. #Job or #Jobs
6. #Careers
7. #Employment
8. #HR or #HumanResources
9. #TweetMyJobs
10. Industry specific hashtags:
#ITjobs, #techjobs, #Marketing
Try company name hashtags like #GEJobs

Try #JobTips for career advice and suggestions, used by hiring professionals and recruiters.
#Freelance, Mainly advice for freelancers.
#JobHuntChat, used for twitter chats.
#Resume for links to articles and resume advice.
just finished college? try #GraduateJobs

Three ways to use hashtags:
Find jobs to apply for.
Network with hiring managers at companies to work for.
To get career advice.

To find jobs, skim through hashtags that post jobs. Click the links and apply for them.
To network, spend time following people and interact with them.
For career advice, join twitter chats and click on links that people share for a given hashtag.
Read the content they share and retweet posts you like.
Respond to comments they made to start a dialogue and meet decision-makers in human resources.

LinkedIn Profile Tips:

Choose the right profile picture for LinkedIn.
Make sure picture is recent and looks like you.
Your face should take up around 60% of the photo.
Long-distance shots don’t stand out.
Wear what you would like to wear to work.
Smile, show your eyes. (wear sunglesses if eyes have been removed and you do not own prosthetics.

Add a background photo.
Make your headline more than just a job title. Do not use the headline to list your skills or job titles.
Turn your summary into your story. Many leave this blank when creating their profile.

Do not overuse buzzwords, adjectives including:
specialised, leadership, focused, strategic, experienced, passionate, expert, creative, innovative and certified.
However, adjectives like these are great for resumes.

Tips to grow your network.
Synch your profile with your email address book.
Follow meetings and conversations with connection requests List your relevant skills, but not too many. Do Not list skills you think they want, but you do not possess.
Fill out the Services section of your profile to boost your visibility in search results.
Endorsements from other members add to your skills and increase your credibility.
Ask for an endorsement for a few key skills, and manage your endorsements more proactively.

Take a skills assessment online test. Display verified skills badge on profile. Verified skills make you 30% more likely to be hired.

Request recommendations. Use rop-down menu in the Recommendations section. Reach out to relevant contacts to request recommendations.

Showcase your passion for learning by completing a course on LinkedIn Learning. Add completed course certificates to your LinkedIn profile.

get credit for thought-leadership by posting anything you have created
including: blog posts, YouTube videos, Zoom events, whitepapers, etc.
publish long-form content, and use it to start conversations.
The LinkedIn publications section is their most underused feature.

Follow relevant influencers for your industry.
Consider using the feature called LinkedIn Elevate to become an employee advocate

SaveTheStudent.org
using social media to get a job.
https://www.savethestudent.org/student-jobs/how-to-use-social-media-to-get-a-job.html
How to use Twitter to find a job in 2022 https://www.savethestudent.org/student-jobs/how-to-get-a-job-using-twitter.html
how to use LinkedIn to land the perfect job https://www.savethestudent.org/student-jobs/how-to-use-linkedin-to-get-a-job.html
common interview questions and how to answer them.
https://www.savethestudent.org/student-jobs/best-answers-to-common-interview-questions.html
look more professional online.
https://www.savethestudent.org/student-jobs/how-to-look-more-professional-online.html
work experience opportunities
https://www.savethestudent.org/student-jobs/the-ultimate-guide-to-work-experience.html
try searching popular hashtags like
#nowhiring,
#jobsearch
#graduatejobs
more industry-specific ones like
#engineeringjobs
#salesjobs
Use TweetDeck to keep track of certain hashtags or phrases https://tweetdeck.twitter.com/

JobHunt.org
Twitter Job board
https://www.job-hunt.org/twitter-job-board/
Guide to LinkedIn for Job Search
https://www.job-hunt.org/linkedin-job-search/LinkedIn-job-search/
Guide to Working From Home
https://www.job-hunt.org/work-from-home-jobs/work-from-home-jobs/
Guide to Working with Recruiters
https://www.job-hunt.org/recruiters/recruiters/
Guide to Freelancing and Contracting
https://www.job-hunt.org/freelance-contractor-jobs/freelance-contractor-jobs/
Guide to the Temporary Work Option
https://www.job-hunt.org/temporary-work/temporary-employment/
4 Ways to Get Your Interviewer to Share Their Salary Expectations First https://www.job-hunt.org/ways-to-get-your-interviewer-to-share-their-salary-expectations-first/
4 Must-Have Time Management Skills for Your Job Search https://www.job-hunt.org/must-have-time-management-skills-for-job-search/
The Complete Guide to Job Applications
https://www.job-hunt.org/complete-guide-to-job-applications/
10 Best Job Application Tips
https://www.job-hunt.org/best-job-application-tips/
How to Follow Up on a Job Application
https://www.job-hunt.org/how-to-follow-up-on-a-job-application/

Recording:
You can copy the recording information below and share with others

https://zoom.us/rec/share/ou4Cqqo1JyytqSo1mDk7zjcCrFtAs50rW3D0XsuX2YJS_Id87-5u1rTbtI4ZniDe.u3_3LOVF9w-YPnii 