[NFBP-Talk] Fwd: [tech-vi Announce List] Employment Opportunity: Digital Marketing Manager; Vispero; Remote

[Jan Lattuca]

---------- Forwarded message ----------
From: David Goldfield <david.goldfield at outlook.com>
Date: Wed, 2 Dec 2020 07:05:24 -0500
Subject: [tech-vi Announce List] Employment Opportunity: Digital
Marketing Manager; Vispero; Remote
To: Tech-Vi Announce List <tech-vi at groups.io>

Original Source
<https://www.indeedjobs.com/jobs/c9ede4f0e57baff66a51?from=snippet>


  Digital Marketing Manager

    Remote
    Full-time
    Salary: $80,000.00 to $95,000.00 /year

------------------------------------------------------------------------

Digital Marketing Manager

Remote

At Vispero, you’ll be part of a global team enhancing solutions that
make a difference in people’s lives. Vispero is the world’s leading
assistive technology provider for the visually impaired and owner of the
brands AI Squared, Enhanced Vision, Freedom Scientific, Optelec, The
Paciello Group and Interactive Accessibility. All the Vispero brands
have a long history of developing and providing innovative solutions for
blind and low vision individuals, helping them to reach their full
potential.

We are seeking an experienced Digital Marketing Manager to join our
organization! This role will be responsible for increasing our
organizations B2B lead generation and software revenue through the
execution of digital strategies designed to increase brand visibility,
increase website traffic, analyze website behavior, and convert traffic.
This position will also develop and execute strategies to increase
relevant traffic to the website utilizing SEO, Paid Search Management,
Partner Digital Advertising campaigns, integrated campaigns, and content
marketing for the purpose of lead generation, trial/free software
accounts, and software subscription revenue generation.

*About You:*

  * Ability to produce detailed and accurate documentation
  * Excellent written and oral communications
  * Detail oriented with ability to pay attention to minute details for
    a project or task
  * Strong communication and facilitation skills
  * Excellent decision making and analytical skills
  * Self- motivated with the ability to multitask
  * Ethical and can demonstrate conduct conforming to a set of values
    and accepted

standards

  * Able to self-manage and work independently on projects
  * Able to work to deadlines within the project time allocated
  * Accountable to accept responsibility for your actions
  * Reliable, dependable and trustworthy
  * Honest with integrity
  * Team player
  * Takes initiative, driven

*Responsibilities:*

  * Responsible for growing website traffic, engagement, lead
    generation, and revenue production through content production,
    landing page creation/optimization, visual merchandising, partner
    with the Sales/BD team to create promotional offerings, campaign
    management and execution, conversion optimization (a/b testing), and
    other marketing operations to increase software and solutions revenue.
  * Operational execution within our marketing technology stack
    including Hubspot marketing automation, Salesforce CRM, WordPress
    CMS, Google Analytics, Moz, G Search Console, and other relevant
    systems as needed.
  * Manage and execute digital and integrated campaigns including
    Adwords, email marketing, partner banners, go-to-market campaigns,
    and other related digital campaigns. This includes identifying
    opportunities, managing updates, building campaigns & ad groups, and
    optimizing campaigns, landing pages, ad groups, keywords, and ad copy.
  * Perform analysis and reporting related to SEO, CPC, and other
    digital advertising campaigns. Utilize Google Analytics, Hubspot,
    and/or other marketing automation, and Salesforce for developing and
    recommending new digital marketing projects or campaigns that will
    positively influence conversions.
  * Analyze website performance to develop both strategic and tactical
    recommendations and follow through with the implementation of tasks
    that support the objectives.
  * Collaborate across departments to develop a comprehensive plan for
    current & future product marketing efforts involving in-depth
    analysis of past sales and market trends.
  * Collaborate with product marketing across a content calendar to
    provide content requests for website related efforts including SEO,
    Adwords, remarketing, and other new product initiatives.
  * Investigate online market, competitive e-Commerce threats/trends,
    and review relevant emerging internet technologies in order to
    recommend the strategy.
  * Implementation of Search Engine Optimization (SEO) for all company
    properties including analysis and change implementation to improve
    keyword rankings within search engines.
  * Perform keyword research in coordination with business objectives to
    optimize existing content and uncover new opportunities.
  * Provide recommendations and execute strategies for content
    development (content collaboration, creation, and optimization) in
    coordination with technical content producers.
  * Provide digital marketing support to related marketing projects
    including website updates, QA, and other assigned projects or tasks.
  * Hiring and managing additional consultants and contractors as needed
    to support marketing operations (designers, publicity, advertising
    partners, social support, etc....)
  * Works on other marketing projects as assigned.

*REQUIRED QUALIFICATIONS*

  * Bachelor’s degree required; Degree in Business Administration,
    Marketing, MIT, Computer Science or other comparable field preferred
  * 5+ years of experience with websites producing both lead generation
    and ecommerce revenue
  * 5+ years of hands-on experience with digital advertising campaigns
    including running Adwords and digital advertising campaigns.
  * 5+ years of experience with organic optimization efforts including
    SEO and content marketing
  * 5+ years of experience with website analytics. (Google Analytics
    Preferred)
  * Working knowledge of HTML and CSS?

*PREFERRED QUALIFICATIONS, LICENSES, & CERTIFICATIONS*

  * Adwords Certified, Google Analytics Individual Qualification
  * Hubspot Certified
  * Conversion Optimization experience using Google Content experiments,
    Optimizely, or similar platform
  * Digital Marketing Agency Experience

Job Type: Full-time

If you have a passion for excellence and want to work with an
outstanding team of experts, working in an exciting, challenging, fast
paced environment for the world’s leading assistive technology company,
please submit your resume! :)

Vispero actively seeks to develop greater levels of diversity in our
workforce and in our pipeline of future associates. We are committed to
attract and retain candidates who have a passion for their work and
encourage all individuals to apply. Vispero is an Equal Opportunity
Employer.

Posted 20 days ago

Apply Now







-- 
David Goldfield,
Blindness Assistive Technology Specialist
JAWS Certified, 2019

WWW.DavidGoldfield.org



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