[NJTechDiv] Lego launches bricks with Braille

[Mario Brusco]

Lego launches bricks with Braille
https://www.deccanherald.com/international/lego-launches-bricks-with-braille-875705.html

UPDATED: AUG 20 2020.

Danish toy maker Lego said Thursday it was launching a new version of 
its iconic plastic bricks featuring Braille for the blind or visually 
impaired in seven countries.

The bricks have the same shape as the regular ones, but the studs on top 
are rearranged. "The bricks are molded so that the studs on top reflect 
individual letters and numbers in the Braille alphabet while remaining 
fully compatible with the Lego system," a statement from the company said.

The bricks also feature a printed version of the symbol or letter.
Lego said it wanted to encourage blind and visually impaired children to 
explore new ways of learning to read and write.
"With thousands of audio books and computer programs on the market 
today, fewer young people are learning Braille. Yet, individuals with 
blindness or impaired vision all over the world rely on Braille to work, 
study and enjoy their daily lives to the fullest," Lego said.

The new bricks will first be sold in Brazil, Britain, Denmark, France, 
Germany, Norway and the United States, before being extended to another 
13 countries in early 2021.

In 2019, Lego allocated 25 per cent of its earnings to the Lego 
Foundation, which helps disadvantaged children.