[Ohio-talk] Fw: Public Relations Plan for coin launch andconference call information

Sat Mar 7 15:51:56 UTC 2009

Thank you for your kind words and efforts here.

Did Eric say that he could get this done?

JW

----- Original Message ----- 
From: "Susan Day" <tday24 at woh.rr.com>
To: "'NFB of Ohio Announcement and Discussion List'" <ohio-talk at nfbnet.org>
Sent: Friday, March 06, 2009 10:59 PM
Subject: Re: [Ohio-talk] Fw: Public Relations Plan for coin launch 
andconference call information

> J.W. both Debbie Baker and myself were on the conference call this week
> about the coin launch. I have sent Eric a copy of the gubernatorial
> proclamation and he with his experience with the state gov office he is
> going to try to get a proclamation. In the conference call they said they
> would like the events on the 26th however, if it needed to be on another 
> day
> that would be okay. What I was thinking is to have events where we would 
> be
> like at a store with literature about the NFB and also sell the chocolate
> coins. They are printed just like the coin being released.  By the way 
> Happy
> Birthday!!!! I tried to send an ecard however I was too dumb. Susan
>
> -----Original Message-----
> From: ohio-talk-bounces at nfbnet.org [mailto:ohio-talk-bounces at nfbnet.org] 
> On
> Behalf Of Dr. Smith
> Sent: Friday, March 06, 2009 7:38 PM
> To: NFB of Ohio Announcement and Discussion List
> Subject: [Ohio-talk] Fw: Public Relations Plan for coin launch and
> conference call information
> Importance: High
>
>
>
> Read on but we must move fast if we are going to try and do something ok?
>
> JW
>
> ----- Original Message ----- 
> From: Freeh, Jessica
> To: Alpidio Rolon ; Amy Buresh ; Anil Lewis ; Art Schreiber ; Beth Rival ;
> Bob Kresmer ; Carl Jacobsen ; Cathy Jackson ; Charlene Smyth ; Christine 
> G.
> Hall ; Daniel Burke ; David Ticchi ; Don Galloway ; Donna Wood ; Elsie 
> Lamp
> ; Franklin Shiner ; Fred Schroeder ; Fred Wurtzel ; Gary Ray ; Gary Wunder 
> ;
> J.W. Smith ; James Antonacci ; Jennelle Bichler ; Jennifer Dunnam ; Jerree
> Harris ; Joe Ruffalo ; John Batron ; John Fritz ; Joyce Scanlan ; Kathy
> Davis ; Ken Rollman ; Kevan Worley ; Marie Johnson ; Mary Willows ; 
> Melissa
> Riccobono ; Michael Barber ; Michael Freeman ; Michael Seay ; Minnie 
> Walker
> ; Minnie Walker ; Nani Fife ; Pam Allen ; Parnell Diggs ; Patti Chang ;
> Richard Bennett ; Richard Gaffney ; Ron Brown ; Ron Gardner ; Sam Gleese ;
> Scott LaBarre ; Selena Sundling-Crawford ; Steven Priddle ; Terri Rupp ;
> Tommy Craig
> Sent: Friday, March 06, 2009 2:27 PM
> Subject: Public Relations Plan for coin launch and conference call
> information
>
>
> Dear State Presidents and Coordinators:
>
>
>
> Below is the public relations plan for the Louis Braille Bicentennial 
> Silver
> Dollar launch and corresponding Braille Readers are Leaders campaign.
>
>
>
> Background: As you all know, the Louis Braille Bicentennial Silver dollar
> will be unveiled at the NFB Jernigan Institute on March 26.  Our goal is 
> to
> have one hundred corresponding events on a local level throughout the
> country.  The exact plans for the local events are at your discretion. 
> Some
> affiliates have planned events at bookstores or at their local US Mint
> offices.  The Louis Braille Bicentennial Silver Dollar launch is a great
> opportunity to get articles about yourself or your event in your local
> media.
>
>
>
> What to Pitch: If you are having a corresponding coin launch/Braille
> literacy event, you will want to pitch that to the media and tie it into 
> the
> national campaign. If you do not have the ability to plan an event to
> attract the media's attention, you can still get our message out to your
> local media.  Use your own (or a local member's) story about
> Braille--whether it is positive or negative--to pitch a local-interest 
> story
> about the importance of Braille literacy.  For instance, if you received
> proper Braille instruction as a child and now are successful in your 
> chosen
> field, that is a story of the power of Braille literacy that can be 
> pitched
> to your local media.  On the flip side, if you did not receive Braille
> instruction and subsequently had a hard time getting a job, that is also a
> story that demonstrates the importance of Braille literacy and should be
> pitched to your media contacts.
>
>
>
> The "perfect story" would be a local story about one of our members that
> then ties into the national trend of children or adults not being taught
> Braille in the United States and mentions the Louis Braille Bicentennial
> Silver dollar.  These stories would also feature a quote from Dr. Maurer.
> We will distribute quotes in a subsequent email.
>
>
>
> A groundbreaking report on the national crisis in Braille literacy will be
> unveiled at the NFB Jernigan Institute on March 26 which you may want to
> tease to your local media contacts, but we want the unveiling of the 
> report
> to be dramatic, so we cannot release the report until March 26. If you are
> doing pitching after that date, we can make the report available to you to
> share with your local contacts.
>
>
>
> When to Pitch: If you are going to be pitching a story relating to an 
> event,
> you should begin pitching to print media one week prior to the event. For 
> TV
> and radio, you should begin pitching two days in advance. If you are going
> to pitch a story about yourself and your own experiences with Braille
> literacy, you can start pitching immediately.
>
>
>
> Messaging: Attached you will find a document which outlines all of the key
> messages we are trying to get across to the media.  Please review and
> familiarize yourself with the messages BEFORE you begin pitching to and
> speaking with media.
>
>
>
> Also, every affiliate should be working to obtain a proclamation from your
> Governor on this topic.  A draft proclamation was distributed earlier this
> week.
>
>
>
> We will have a conference call on Tuesday, March 10, at 8:00 p.m. EST to
> discuss this plan and other important topics related to the coin launch, 
> so
> please plan to be on the call.  The toll-free phone number for the
> conference call is 1-888-205-5513, and the passcode is 413146.
>
>
>
> This is the first of several media bulletins so keep watching your e-mail.
>
>
>
>
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>
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