[Ohio-talk] Fw: Public Relations Plan for coin launch andconference call information

Sun Mar 8 00:08:02 UTC 2009

He said that he would try to get it. 
-----Original Message-----
From: ohio-talk-bounces at nfbnet.org [mailto:ohio-talk-bounces at nfbnet.org] On
Behalf Of Dr. Smith
Sent: Saturday, March 07, 2009 10:52 AM
To: NFB of Ohio Announcement and Discussion List
Subject: Re: [Ohio-talk] Fw: Public Relations Plan for coin launch
andconference call information

Thank you for your kind words and efforts here.

Did Eric say that he could get this done?

JW

----- Original Message ----- 
From: "Susan Day" <tday24 at woh.rr.com>
To: "'NFB of Ohio Announcement and Discussion List'" <ohio-talk at nfbnet.org>
Sent: Friday, March 06, 2009 10:59 PM
Subject: Re: [Ohio-talk] Fw: Public Relations Plan for coin launch 
andconference call information

> J.W. both Debbie Baker and myself were on the conference call this 
> week about the coin launch. I have sent Eric a copy of the 
> gubernatorial proclamation and he with his experience with the state 
> gov office he is going to try to get a proclamation. In the conference 
> call they said they would like the events on the 26th however, if it 
> needed to be on another day that would be okay. What I was thinking is 
> to have events where we would be
> like at a store with literature about the NFB and also sell the chocolate
> coins. They are printed just like the coin being released.  By the way 
> Happy
> Birthday!!!! I tried to send an ecard however I was too dumb. Susan
>
> -----Original Message-----
> From: ohio-talk-bounces at nfbnet.org 
> [mailto:ohio-talk-bounces at nfbnet.org]
> On
> Behalf Of Dr. Smith
> Sent: Friday, March 06, 2009 7:38 PM
> To: NFB of Ohio Announcement and Discussion List
> Subject: [Ohio-talk] Fw: Public Relations Plan for coin launch and
> conference call information
> Importance: High
>
>
>
> Read on but we must move fast if we are going to try and do something 
> ok?
>
> JW
>
> ----- Original Message -----
> From: Freeh, Jessica
> To: Alpidio Rolon ; Amy Buresh ; Anil Lewis ; Art Schreiber ; Beth Rival ;
> Bob Kresmer ; Carl Jacobsen ; Cathy Jackson ; Charlene Smyth ; Christine 
> G.
> Hall ; Daniel Burke ; David Ticchi ; Don Galloway ; Donna Wood ; Elsie 
> Lamp
> ; Franklin Shiner ; Fred Schroeder ; Fred Wurtzel ; Gary Ray ; Gary Wunder

> ;
> J.W. Smith ; James Antonacci ; Jennelle Bichler ; Jennifer Dunnam ; Jerree
> Harris ; Joe Ruffalo ; John Batron ; John Fritz ; Joyce Scanlan ; Kathy
> Davis ; Ken Rollman ; Kevan Worley ; Marie Johnson ; Mary Willows ; 
> Melissa
> Riccobono ; Michael Barber ; Michael Freeman ; Michael Seay ; Minnie 
> Walker
> ; Minnie Walker ; Nani Fife ; Pam Allen ; Parnell Diggs ; Patti Chang ;
> Richard Bennett ; Richard Gaffney ; Ron Brown ; Ron Gardner ; Sam Gleese ;
> Scott LaBarre ; Selena Sundling-Crawford ; Steven Priddle ; Terri Rupp ;
> Tommy Craig
> Sent: Friday, March 06, 2009 2:27 PM
> Subject: Public Relations Plan for coin launch and conference call
> information
>
>
> Dear State Presidents and Coordinators:
>
>
>
> Below is the public relations plan for the Louis Braille Bicentennial
> Silver
> Dollar launch and corresponding Braille Readers are Leaders campaign.
>
>
>
> Background: As you all know, the Louis Braille Bicentennial Silver 
> dollar will be unveiled at the NFB Jernigan Institute on March 26.  
> Our goal is to have one hundred corresponding events on a local level 
> throughout the country.  The exact plans for the local events are at 
> your discretion. Some
> affiliates have planned events at bookstores or at their local US Mint
> offices.  The Louis Braille Bicentennial Silver Dollar launch is a great
> opportunity to get articles about yourself or your event in your local
> media.
>
>
>
> What to Pitch: If you are having a corresponding coin launch/Braille 
> literacy event, you will want to pitch that to the media and tie it 
> into the national campaign. If you do not have the ability to plan an 
> event to attract the media's attention, you can still get our message 
> out to your local media.  Use your own (or a local member's) story 
> about Braille--whether it is positive or negative--to pitch a 
> local-interest story
> about the importance of Braille literacy.  For instance, if you received
> proper Braille instruction as a child and now are successful in your 
> chosen
> field, that is a story of the power of Braille literacy that can be 
> pitched
> to your local media.  On the flip side, if you did not receive Braille
> instruction and subsequently had a hard time getting a job, that is also a
> story that demonstrates the importance of Braille literacy and should be
> pitched to your media contacts.
>
>
>
> The "perfect story" would be a local story about one of our members 
> that then ties into the national trend of children or adults not being 
> taught Braille in the United States and mentions the Louis Braille 
> Bicentennial Silver dollar.  These stories would also feature a quote 
> from Dr. Maurer. We will distribute quotes in a subsequent email.
>
>
>
> A groundbreaking report on the national crisis in Braille literacy 
> will be unveiled at the NFB Jernigan Institute on March 26 which you 
> may want to tease to your local media contacts, but we want the 
> unveiling of the report to be dramatic, so we cannot release the 
> report until March 26. If you are doing pitching after that date, we 
> can make the report available to you to share with your local 
> contacts.
>
>
>
> When to Pitch: If you are going to be pitching a story relating to an
> event,
> you should begin pitching to print media one week prior to the event. For 
> TV
> and radio, you should begin pitching two days in advance. If you are going
> to pitch a story about yourself and your own experiences with Braille
> literacy, you can start pitching immediately.
>
>
>
> Messaging: Attached you will find a document which outlines all of the 
> key messages we are trying to get across to the media.  Please review 
> and familiarize yourself with the messages BEFORE you begin pitching 
> to and speaking with media.
>
>
>
> Also, every affiliate should be working to obtain a proclamation from 
> your Governor on this topic.  A draft proclamation was distributed 
> earlier this week.
>
>
>
> We will have a conference call on Tuesday, March 10, at 8:00 p.m. EST 
> to discuss this plan and other important topics related to the coin 
> launch, so please plan to be on the call.  The toll-free phone number 
> for the conference call is 1-888-205-5513, and the passcode is 413146.
>
>
>
> This is the first of several media bulletins so keep watching your 
> e-mail.
>
>
>
>
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>
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