[Ohio-talk] Herbal Essences

Richard Payne rchpay7 at gmail.com
Mon Oct 22 14:04:56 UTC 2018

Dave thanks for sharing this.

Richard Payne,  President
National Federation of the Blind of Ohio
937-396-5573or 937/829/3368
Rchpay7 at gmail.com
The National Federation of the Blind knows that blindness is not the
characteristic that defines you or your future. Every day we raise the
expectations of blind people, because low expectations create obstacles
between blind people and our dreams. You can live the life you want;
blindness is not what holds you back

-----Original Message-----
From: Ohio-Talk <ohio-talk-bounces at nfbnet.org> On Behalf Of Dave Bertsch via
Sent: Sunday, October 21, 2018 9:54 PM
To: NFB of Ohio Announcement and Discussion List <ohio-talk at nfbnet.org>
Cc: Dave Bertsch <dwbertsch at hotmail.com>
Subject: [Ohio-talk] Herbal Essences

One of our members shared this with me, thought I would share it too, my new

Herbal Essences Launches New Etched Bottles to Help the Vision-Impaired

Article Link:

n0> is debuting an innovative and inclusive new shampoo and bottle design in
honor of World Sight Day. The haircare brand recognized that people with
vision impairment often struggle with everyday tasks that others may take
for granted, needing to come up with special systems to help them identify
the color of their clothing when getting dressed, discern one dollar
denomination from another and even decipher which bottles contain which
products. So the company decided to create a special etched design on the
bottom of their shampoo and conditioner bottles (lines for shampoo, dots for
conditioner) to ensure those with visual impairment could easily tell one
from the other without any additional help. To make sure they approached the
program correctly, they turned to Sam Latif, the Special Consultant for
Inclusive Design at Procter & Gamble, who lost her sight at 16 years old, to
be the creative force behind the new bottle. "I have spoken up about just
one of the daily challenges people with disabilities experience every day
and am so delighted the Herbal Essences really 'got' the problem and wanted
to solve it," Latif told PEOPLE. The markings on each bottle are found
towards the bottom using universally identifiable shapes (like lines and
dots) instead of Braille, which Procter & Gamble discovered through their
research was only known to a limited number of people who were blind. Before
the new etched packaging, Latif had needed to purchase shampoo and
conditioners in different scents to identify one from the other and spent
"hours" marking bottles with an elastic band or a sticky dot with a friend
to guide her as she "put the right marker on the right bottle." "If I didn't
have someone around to be my 'eyes' and help me, this process could take me
days," she explained. "Of course I often forgot which was which and ended up
sometimes conditioning or shampooing my hair twice, which was frustrating."
Even shopping for her haircare products could be a challenge: "A few times
the person helping me in the store gave me two bottles of shampoo instead of
a shampoo and conditioner - something I didn't discover until I was home.
Being faced with going back to the store when you can't drive, or when you
can't read the receipt to find the right one to [exchange it for] is
troublesome," Latif said. Now, Latif says she feels such a "sense of joy
when [she] can touch and tell the stripes are shampoo and the dots are
conditioner," she said. "Knowing for the rest of my life I will never
experience his challenge again makes me feel so independent," Latif added.
"It is a small but very meaningful step towards independence and increased
confidence." Latif hopes that her endeavor with Herbal Essences will
ultimately inspire other beauty brands to make similar changes to their own
packaging. "For a long time I would overcome my daily challenges in my own
way. I would not share with companies the problems I had using their
products. I think it's a good time to start the dialogue. We need to open
the eyes of businesses to let them understand that people like me struggle
with certain aspects of their products," she said. "I feel really truly
blessed that I have had this amazing opportunity to create something that I
know will help millions of people," Latif added. "I hope this helps to
create a conversation so that other companies will realize how much of a
difference small changes can make."

Dave Bertsch
National Federation of the Blind of Ohio Greater Akron Chapter



As President of our Greater Akron Chapter of the National Federation of the
Blind, I was sent a message about your white cane request. I'm sure you have
it by now.

I hope you continue to spend time on NFB.org like I do, as there are so many
great resources like literature, audios and news relevant to the blind and
those losing their vision.

We have a growing and welcoming chapter, and I hope you'll join us. Our next
meeting is Saturday October 20 at 11 a.m. at the Akron Main Library, 60
South High Street, in Meeting Room #3, which is on the Atrium Level right
inside the library's High Street entrance. There is also an indoor walkway
from the High Street parking deck right into the library near the meeting

Call or email me any time if you have questions about the group or our

Dave Bertsch
NFB of Ohio
Greater Akron Chapter
dwbertsch at gmail.com<mailto:dwbertsch at gmail.com>

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