[Ohio-Talk] Reminder of a message from president Riccobono

[Richard Payne]

	Dear Colleagues,
 
Our goal is to create a unified, professional, and inviting brand no matter
how someone comes into contact with the National Federation of the Blind.
Every email to a potential member, local leader, future partner, or donor is
an important opportunity to help them learn who we are as an organization.
 
To help build this unified, national brand, we'd like to establish some
email best practices across the organization. As phase one of this
initiative, please evaluate your NFB-related emails and try to incorporate
the following best practices (attached and copied below), if you are not
doing so already. Please work to accomplish as many of the suggestions as
possible in the next few weeks. I am asking you to share this with chapter
and division leaders from your affiliate or national division. 
 
The communications team is here to help and answer questions. Do not
hesitate to reach them at communicationsteam at nfb.org
<mailto:communicationsteam at nfb.org> .
 
 
Best Practices for National Federation of the Blind Emails
 
Language
1.	Emails should reflect our brand values of courage, respect, full
participation, love, democracy, and collective action. Your email
communications are a great opportunity to put these values into action.
2.	Email language should reflect the NFB's inspirational, innovative,
powerful, and inviting brand personality. If you would like a branding
refresher, please contact communicationsteam at nfb.org
<mailto:communicationsteam at nfb.org> , and we will be happy to share those
documents with you.
3.	As an organization that welcomes all individuals, we do not want to
risk inadvertently offending someone or sending an unintentional political
or religious message. The best practice is to avoid content, statements, or
links to organizations that represent personal or political views in NFB
emails. 
 
Email Addresses
1.	When possible, please use an email address that is "title-based,"
such as president at md.nfb.org <mailto:president at md.nfb.org>  or
NFBHawaiiPresident at gmail.com <mailto:NFBHawaiiPresident at gmail.com> . This
makes it easier to pass on to future leaders and to keep NFB and personal
emails separate. If setting up a new email is too challenging at this time,
we understand. Please consider putting it on your 2018 to do list or when
you have a change in leadership. We can help with this when the timing is
right.
 
Email Signatures
1.	Please use an email signature that uses your name; NFB title; the
NFB division, affiliate, or chapter you represent; email address; and phone
number. Include a link to nfb.org and/or your affiliate or division website,
such as blindparents.org or nfb.md.org. 
2.	Use the NFB tagline "Live the life you want" in your signature.
While it has become common for people to include inspirational or
thought-provoking quotes in their personal email signatures, this is not
appropriate for Federation communications.
3.	If you or your affiliate, chapter, or division is active on social
media with an NFB-related social media account, add that as well, such as
"Follow me on Twitter @riccobono." Please avoid including personal social
media handles in your NFB signature. 
4.	Due to the complexities of including graphics in email signatures,
we do not recommend using the NFB logo in your signature at this time.
5.	If you would like to include language about the NFB philosophy, you
may include the statement below crafted from our One Minute Message.
 
Examples
	1. Here is an example of a signature with all of these elements:
	 
		Jane Smith, President
		National Federation of the Blind of Greater Utopia
		president at utopia.nfb.org <mailto:president at utopia.nfb.org> 
		(888) 867-5309
		www.nfb.org <http://www.nfb.org> 
		www.utopia.nfb.org <http://www.utopia.nfb.org>  
		Follow us @NFButopia
		Live the life you want.
		 
		The National Federation of the Blind is a community of
members and friends who believe in the hopes and dreams of the nation's
blind. Every day we work together to help blind people live the lives they
want.
		 
	2. Here is an example of a simplified signature:
	
	
		Jane Smith, President
		National Federation of the Blind of Greater Utopia
		president.nfb.utopia at gmail.com
<mailto:president.nfb.utopia at gmail.com> 
		(888) 867-5309
		www.nfb.org <http://www.nfb.org> 
		Live the life you want.
	 
 
 
Mark A. Riccobono, President
200 East Wells Street, Baltimore, MD 21230
(410) 659-9314 | officeofthepresident at nfb.org
<mailto:officeofthepresident at nfb.org>  
 
 
 <https://nfb.org/> 
 
 
<http://www.facebook.com/nationalfederationoftheblind>
<https://twitter.com/NFB_Voice>      <https://www.youtube.com/NationsBlind> 
 
The National Federation of the Blind is a community of members and friends
who believe in the hopes and dreams of the nation's blind. Every day we work
together to help blind people live the lives they want. 
 
 
 
 


Richard Payne,  President
National Federation of the Blind of Ohio
937-396-5573 or 937/829/3368
Rchpay7 at gmail.com
The National Federation of the Blind knows that blindness is not the
characteristic that defines you or your future. Every day we raise the
expectations of blind people, because low expectations create obstacles
between blind people and our dreams. You can live the life you want;
blindness is not what holds you back


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