[Ohio-Talk] Reminder of a message from president Riccobono

Fri Sep 27 12:46:44 UTC 2019

Thanks.
B
Barbara Pierce, President Emerita
National Federation of the Blind of Ohio
Barbara.pierce9366 at gmail.com
440-774-8077

The National Federation of the Blind knows that blindness is not the characteristic that defines you or your future. Every day we raise expectations for blind people because low expectations create obstacles between blind people and their dreams. You can live the life you want; blindness is not what holds you back.

> On Sep 14, 2019, at 8:06 AM, Richard Payne via Ohio-Talk <ohio-talk at nfbnet.org> wrote:
> 
> 	Dear Colleagues,
> 
> Our goal is to create a unified, professional, and inviting brand no matter
> how someone comes into contact with the National Federation of the Blind.
> Every email to a potential member, local leader, future partner, or donor is
> an important opportunity to help them learn who we are as an organization.
> 
> To help build this unified, national brand, we'd like to establish some
> email best practices across the organization. As phase one of this
> initiative, please evaluate your NFB-related emails and try to incorporate
> the following best practices (attached and copied below), if you are not
> doing so already. Please work to accomplish as many of the suggestions as
> possible in the next few weeks. I am asking you to share this with chapter
> and division leaders from your affiliate or national division. 
> 
> The communications team is here to help and answer questions. Do not
> hesitate to reach them at communicationsteam at nfb.org
> <mailto:communicationsteam at nfb.org> .
> 
> 
> Best Practices for National Federation of the Blind Emails
> 
> Language
> 1.	Emails should reflect our brand values of courage, respect, full
> participation, love, democracy, and collective action. Your email
> communications are a great opportunity to put these values into action.
> 2.	Email language should reflect the NFB's inspirational, innovative,
> powerful, and inviting brand personality. If you would like a branding
> refresher, please contact communicationsteam at nfb.org
> <mailto:communicationsteam at nfb.org> , and we will be happy to share those
> documents with you.
> 3.	As an organization that welcomes all individuals, we do not want to
> risk inadvertently offending someone or sending an unintentional political
> or religious message. The best practice is to avoid content, statements, or
> links to organizations that represent personal or political views in NFB
> emails. 
> 
> Email Addresses
> 1.	When possible, please use an email address that is "title-based,"
> such as president at md.nfb.org <mailto:president at md.nfb.org>  or
> NFBHawaiiPresident at gmail.com <mailto:NFBHawaiiPresident at gmail.com> . This
> makes it easier to pass on to future leaders and to keep NFB and personal
> emails separate. If setting up a new email is too challenging at this time,
> we understand. Please consider putting it on your 2018 to do list or when
> you have a change in leadership. We can help with this when the timing is
> right.
> 
> Email Signatures
> 1.	Please use an email signature that uses your name; NFB title; the
> NFB division, affiliate, or chapter you represent; email address; and phone
> number. Include a link to nfb.org and/or your affiliate or division website,
> such as blindparents.org or nfb.md.org. 
> 2.	Use the NFB tagline "Live the life you want" in your signature.
> While it has become common for people to include inspirational or
> thought-provoking quotes in their personal email signatures, this is not
> appropriate for Federation communications.
> 3.	If you or your affiliate, chapter, or division is active on social
> media with an NFB-related social media account, add that as well, such as
> "Follow me on Twitter @riccobono." Please avoid including personal social
> media handles in your NFB signature. 
> 4.	Due to the complexities of including graphics in email signatures,
> we do not recommend using the NFB logo in your signature at this time.
> 5.	If you would like to include language about the NFB philosophy, you
> may include the statement below crafted from our One Minute Message.
> 
> Examples
> 	1. Here is an example of a signature with all of these elements:
> 	 
> 		Jane Smith, President
> 		National Federation of the Blind of Greater Utopia
> 		president at utopia.nfb.org <mailto:president at utopia.nfb.org> 
> 		(888) 867-5309
> 		www.nfb.org <http://www.nfb.org> 
> 		www.utopia.nfb.org <http://www.utopia.nfb.org>  
> 		Follow us @NFButopia
> 		Live the life you want.
> 		 
> 		The National Federation of the Blind is a community of
> members and friends who believe in the hopes and dreams of the nation's
> blind. Every day we work together to help blind people live the lives they
> want.
> 		 
> 	2. Here is an example of a simplified signature:
> 	
> 	
> 		Jane Smith, President
> 		National Federation of the Blind of Greater Utopia
> 		president.nfb.utopia at gmail.com
> <mailto:president.nfb.utopia at gmail.com> 
> 		(888) 867-5309
> 		www.nfb.org <http://www.nfb.org> 
> 		Live the life you want.
> 	 
> 
> 
> Mark A. Riccobono, President
> 200 East Wells Street, Baltimore, MD 21230
> (410) 659-9314 | officeofthepresident at nfb.org
> <mailto:officeofthepresident at nfb.org>  
> 
> 
> <https://nfb.org/> 
> 
> 
> <http://www.facebook.com/nationalfederationoftheblind>
> <https://twitter.com/NFB_Voice>      <https://www.youtube.com/NationsBlind> 
> 
> The National Federation of the Blind is a community of members and friends
> who believe in the hopes and dreams of the nation's blind. Every day we work
> together to help blind people live the lives they want. 
> 
> 
> 
> 
> 
> 
> Richard Payne,  President
> National Federation of the Blind of Ohio
> 937-396-5573 or 937/829/3368
> Rchpay7 at gmail.com
> The National Federation of the Blind knows that blindness is not the
> characteristic that defines you or your future. Every day we raise the
> expectations of blind people, because low expectations create obstacles
> between blind people and our dreams. You can live the life you want;
> blindness is not what holds you back
> 
> 
> <winmail.dat>_______________________________________________
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