[SC-CSTD] Coca-Cola adds NaviLens codes to packs to help visually impaired shoppers

[Steve Cook]

Visually impaired - BingNews - Wednesday, November 2, 2022 at 7:21 AM


Coca-Cola adds NaviLens codes to packs to help visually impaired shoppers


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Coca-Cola has become the UK’s first beverage company to launch on-pack technology for visually impaired shoppers.

The soft drinks giant has rolled out NaviLens codes across 24x330ml and 30x330ml packs of its Christmas can multipacks, which can be scanned with a mobile phone camera from distances of up to four metres and are readable even when unfocused. 

Coca-Cola VP for commercial development Martin Attock said the brand was “proud to be working with NaviLens this year to make our packs and the Coca-Cola brand more inclusive”. 

The tech was “making a huge different to as many as two million people in the UK who are currently visually impaired” he added.

The news makes Coca-Cola the latest big brand to add the technology to its packs. Kellogg’s began trialling it on packs in 2020 <https://www.thegrocer.co.uk/buying-and-supplying/kelloggs-trials-high-tech-coco-pops-boxes-for-blind-and-partially-sighted-shoppers/649179.article> , and Aunt Bessie’s rolled out packs with NaviLens codes on in September 2022 <https://www.thegrocer.co.uk/frozen/aunt-bessies-teams-up-with-rnib-to-create-accessible-packs-for-visually-impaired-people/671820.article> .

It comes as Coca-Cola this week unveiled new festive-themed sharing packs of Coca-Cola Original, Zero Sugar and Zero Sugar Cherry, due to roll out from mid-November.

Canned multipacks and large PET bottles will feature the Sundblom Santa Claus, and will carry QR codes offering shoppers the chance to win pre-loaded £200 gift cards from Love2Shop.

http://www.bing.com/news/apiclick.aspx?ref=FexRss <http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=636252bc1ec348c38bdac0e67c7b2e5d&url=https%3a%2f%2fwww.thegrocer.co.uk%2fsoft-drinks%2fcoca-cola-adds-navilens-codes-to-packs-to-help-visually-impaired-shoppers%2f673047.article&c=12526571887036242364&mkt=en-us> &aid=&tid=636252bc1ec348c38bdac0e67c7b2e5d&url=https%3a%2f%2fwww.thegrocer.co.uk%2fsoft-drinks%2fcoca-cola-adds-navilens-codes-to-packs-to-help-visually-impaired-shoppers%2f673047.article&c=12526571887036242364&mkt=en-us

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