[SC-CSTD] FW: Social Media News: Moving Away from Twitter toward New Opportunities

Fri May 5 09:58:55 UTC 2023

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From: National Federation of the Blind <webmaster at nfb.org> 
Sent: Thursday, May 4, 2023 6:04 PM
To: Steve Cook <cookcafe at sc.rr.com>
Subject: Social Media News: Moving Away from Twitter toward New
Opportunities

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News Brief: National Federation of the Blind Moves Away from Twitter,
Establishes Mastodon Server and Account

Baltimore, Maryland (May 4, 2023): In light of recent events, including the
laying off of Twitter's entire accessibility team and changes to its API
that have broken accessible Twitter clients used by our community, the
National Federation of the Blind is realigning our social media presence.
The biggest immediate change is the establishment of a new server and
account on the federated social media network Mastodon.

As the transformative membership and advocacy organization of blind people
across the fifty states, the District of Columbia, and Puerto Rico, the
National Federation of the Blind will prioritize accessibility, inclusion,
and the preferences of blind people as we adapt our social media strategy.
Our move away from Twitter and toward Mastodon reflects these commitments.
Advantages of Mastodon include an established accessibility culture (for
example, the community sets an expectation of alt tags for images), the
ability to tailor the experience in many ways to meet our community's needs,
and a number of highly accessible clients across Windows, Mac, iOS and
Android.

"Twitter is no longer a platform we can support due to its complete lack of
regard for equal access by the blind. While we do not want to abandon our
supporters on Twitter and will continue to post content there, it will no
longer be a primary source of our social media engagement," said Mark
Riccobono, President of the National Federation of the Blind. "The good news
is that there are new and exciting opportunities in the social media space.
We are thrilled to plant our flag in the fediverse with our new Mastodon
server and first account, and we look forward to feedback from our community
on how to take full advantage of the exciting possibilities that this
network presents."

Members of the National Federation of the Blind are invited to submit ideas
on the use of our new nfb.social server by sending their thoughts to
mastodon at nfb.org
<https://u32452178.ct.sendgrid.net/ls/click?upn=mTCu8dGvOkl-2BXqaCK8sZ2XZsIV
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xFEUvwXzW-2BYeHVF-2BQ-3D-3D> . We want to hear your thoughts on whether NFB
members should have individual accounts on the new server, how those
accounts might be used, and any other ideas about how we should post,
organize content, and take full advantage of Mastodon's capabilities.

We urge everyone to continue to connect with us on the following social
media channels: 

*     NEW: Mastodon at nationsblind at nfb.social
<https://u32452178.ct.sendgrid.net/ls/click?upn=mTCu8dGvOkl-2BXqaCK8sZ2XZsIV
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*     Facebook
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*     LinkedIn
<https://u32452178.ct.sendgrid.net/ls/click?upn=mTCu8dGvOkl-2BXqaCK8sZ2XZsIV
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*     TikTok at nations_blind
<https://u32452178.ct.sendgrid.net/ls/click?upn=mTCu8dGvOkl-2BXqaCK8sZ2XZsIV
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p51UXRtDuICDm3h2s6CaLO0vQ-3D-3D> 

*     Instagram at nfb_voice
<https://u32452178.ct.sendgrid.net/ls/click?upn=mTCu8dGvOkl-2BXqaCK8sZ2XZsIV
-2FIHwCJ1wu82RzQMT-2BYPFY1W898jzlXsLk2GsfbvDgPrBa5WBn0zlmDyoxPaCizA9eYXGGmW1
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HIraN-2FQHvVC-2FACaduayvzN3ArhYqzbannhBn-2FNs64u1PTpOA50-2F6Kl90f89ucna3eLt2
LNBCr8XRbZ3rXSg-3D-3D> 

About the National Federation of the Blind 

The National Federation of the Blind (NFB), headquartered in Baltimore,
defends the rights of blind people of all ages and provides information and
support to families with blind children, older Americans who are losing
vision, and more. Founded in 1940, the NFB is the transformative membership
and advocacy organization of blind Americans with affiliates, chapters, and
divisions in the fifty states, Washington DC, and Puerto Rico. We believe in
the hopes and dreams of blind people and work together to transform them
into reality. Learn more about our many programs and initiatives at nfb.org.

CONTACT:

Chris Danielsen
Director of Public Relations
National Federation of the Blind
(410) 659-9314, extension 2330
(410) 262-1281 (Cell)
cdanielsen at nfb.org
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National Federation of the Blind | 200 E Wells Street | Baltimore, MD 21230
| 410-659-9314 

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