[stylist] News release feedback

Sun Nov 13 09:29:59 UTC 2011

Pete,

Thanks again for the feedback. This was my first attempt at a news 
release, I'd not seen one to be honest prior to your samples, When I 
was a "sightling" I was never a newspaper reader, now with Newsline I 
am but they don't have such in there :). so for the samples I'm 
appreciative. The release was a bit hurried at that  with probably  a 
bit too much of an organization plug in the first draft, but that is 
my intent to practice honing in on the various pieces and eventually 
build a resume of good sample work. Good to know there's hope :).

Brad

On 11/11/2011  03:54 PM Bridgit Pollpeter said...
>Brad,
>
>I'm no expert, but merely pass along what I've learned and the
>experience I have. Personally, in any writing, I like to de-clutter,
>removing anything that just isn't necessary. Your original release
>wasn't bad at all, quite good actually especially if you don't have much
>experience with them. Getting a publication, or broadcast, to cover or
>print a story, that is another issue entirely. Based on what I've been
>taught, and prior experience, it comes down to building a rapport  with
>journalist and media. I've followed what I've learned to a T, and no one
>covers a story or prints a release, and other times, it works out.
>Obviously the news itself helps, whether it is interesting or not, and
>the angle in which you present a story goes a long way to. A lot of
>variables make an adjustable equation. Good luck in the future, you do
>have a knack for this it appears.
>
>Pete
>
>Sincerely,
>Bridgit Kuenning-Pollpeter
>Read my blog at:
>http://blogs.livewellnebraska.com/author/bpollpeter/
>
>"History is not what happened; history is what was written down."
>The Expected One- Kathleen McGowan
>
>Message: 2
>Date: Thu, 10 Nov 2011 16:16:12 -0600
>From: Brad Dunse' <lists at braddunsemusic.com>
>To: Writer's Division Mailing List <stylist at nfbnet.org>
>Subject: Re: [stylist] News release feedback
>Message-ID: <7.0.1.0.2.20111110160518.055a0950 at braddunsemusic.com>
>Content-Type: text/plain; charset="us-ascii"; format=flowed
>
>Pete, :)
>
>Thanks for another sample and info. I did rewrite the one I had after
>your points, taking out extraneous organization info, as well looked
>at comma use and etc. I'll practice a few more as they come along.
>Looking back, I was sort of an idiot for not sending something to my
>local paper to the effect: "Local Songwriter Will Touch Those IN DC's
>Veteran's Day Cereemony at Vietnam Wall Memorial."  Though it isn't a
>local event, they might have put a blurb in the paper.
>
>Appreciate the feedback, it all helps.
>
>Brad
>
>
>On 11/10/2011  03:07 PM Bridgit Pollpeter said...
> >Brad,
> >
> >Here's a recent release I wrote for my chapter. It's simple but
> >displays what I mean about staggering info. The immediate info that's
> >pertinant to the event comes first. Then it briefly details the
> >importance. If you want to focus more on the reasoning for something,
> >I'd recommend a pitch letter to be sent to an editor/writer discussing
> >why they should cover an event. In a news release though, you want to
> >focus on the event/activity itself. For example, last winter, there was
>
> >a school shooting in Omaha. A release covering it didn't go into stats
> >and history of school shootings, but first reported the facts of the
> >situation: what, when, where then the how and why. Sorry for such a
> >morbid example, for some reason it was the first thing to pop in my
> >head. A pitch letter allows you to focus more on the why and how of a
> >story. Also, depending on the event/activity you're promoting, a
> >release should be sent anywhere from 3 to 1 week in advance. With a
> >news release, it is always good to follow up with a news alert, which
> >is essentially a bulletin stating what, when, where then a short why.
> >
> >National Federation of the Blind-Omaha
> >Breaking Barriers for the Blind
> >Bridgit Kuenning-Pollpeter, director, media relations
> >PO Box 241171, Omaha, NE 68124
> >(402) 350-1735 Omaha at NE.NFB.org
> >For Immediate Release
> >Contact:
> >Bridgit Kuenning-Pollpeter, director media relations
> >National Federation of the Blind-Omaha Chapter
> >402-350-1735
> >Omaha at ne.nfb.org
> >
> >National Federation of the Blind Awards Employer and Educator of the
> >Year
> >
> >Omaha, Neb., Wednesday, Oct. 19, 2011- The National Federation of the
> >Blind-Omaha Chapter (NFB-Omaha) will award Employer of the Year and
> >Educator of the Year to local employers and educators for hiring and
> >accommodating blind employees on Thursday, Oct. 20, 2011, 7:00 p.m. at
> >College of St. Mary.
> >
> >NFB-Omaha will present Employer of the Year awards to Skyline Manor and
>
> >Elkhorn Public Schools Foundation along with presenting Educator of the
>
> >Year to Melinda J. Classen, counselor, Disability Support Services,
> >Metropolitan Community College, this Thursday, Oct. 20, 2011, 7:00 p.m.
>
> >to 9:00 p.m. at College of St. Mary, 7000 Mercy Road, Mercy Hall, room
> >130.
> >
> >Employer of the Year is awarded annually by NFB-Omaha, celebrating
> >employers who have hired people who are blind and visually impaired.
> >Educator of the Year is a new award to be given this year, recognizing
> >educators providing exemplary service to blind students. With a 70
> >percent unemployment rate among blind and visually impaired people,
> >it's important to honor employers who recognize that blind people have
> >something to offer, and with 90 percent of blind students lacking
> >Braille skills, it's equally important to recognize educators who are
> >providing proper accommodations to blind students, according to
> >nfb.org.
> >
> >"There's a misconception that blind people can't fully participate in
> >employment," said Robert Leslie Newman, president of NFB-Omaha. "With
> >businesses over-looking blind applicants, we believe it's important to
> >honor those employers who over-look the stereotypes rather than the
> >people."
> >
> >NFB-Omaha is a chapter of the National Federation of the Blind, a
> >national consumer organization of the blind. The Omaha chapter has been
>
> >recognizing local employers for 26 years now. NFB-Omaha works to create
>
> >fair and equal opportunities among blind and visually impaired people,
> >which includes building bridges with other organizations and businesses
>
> >to foster growth and a new outlook on blindness.
> >
> >"We're changing what it means to be blind," said Newman. "We want to
> >shine a spotlight of recognition and appreciation on an employer who
> >does the right thing by either hiring or accommodating a capable person
>
> >who happens to be blind."
> >
> >For more information about the National Federation of the Blind, visit
> >http://www.nfb.org/nfb/Default.asp.
> >
> >For more information about the Employee of the Year or Educator of the
> >Year awards, contact Robert Leslie Newman, (402) 660- 1743, or
> >newmanrl at cox.net. With more than 50,000 members, The National
> >Federation of the Blind is the largest and most influential membership
> >organization of blind people in the United States.  Since 1940, we've
> >been breaking barriers for the blind.  The NFB improves blind people's
> >lives through advocacy, education, research, technology and programs
> >encouraging independence and self-confidence.
> >
> >Sincerely,
> >Bridgit Kuenning-Pollpeter
> >Read my blog at: http://blogs.livewellnebraska.com/author/bpollpeter/
> >
> >"History is not what happened; history is what was written down." The
> >Expected One- Kathleen McGowan
> >
> >Message: 4
> >Date: Thu, 10 Nov 2011 11:08:40 -0600
> >From: Brad Dunse' <lists at braddunsemusic.com>
> >To: Writer's Division Mailing List <stylist at nfbnet.org>
> >Subject: Re: [stylist] News release feedback
> >Message-ID: <7.0.1.0.2.20111110110441.05046c50 at braddunsemusic.com>
> >Content-Type: text/plain; charset="iso-8859-1"; format=flowed
> >
> >Thanks for the tips. Seem like common sense. I
> >used one of your's as a template :). It was kind
> >of a rush/practice. hopefully improvement comes
> >with experience and taking a bit more time :). Thanks.
> >
> >Brad
> >
> >
> >_______________________________________________
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>
>
>Brad Dunse
>
>"Where no oxen are, the manger is clean,
>But much revenue comes by the strength of the ox." --Proverbs
>
>http://www.braddunsemusic.com
>
>http://www.facebook.com/braddunse
>
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>
>
>
>
>------------------------------
>
>Message: 3
>Date: Thu, 10 Nov 2011 23:39:10 -0600
>From: Brad Dunse' <lists at braddunsemusic.com>
>To: Writer's Division Mailing List <stylist at nfbnet.org>
>Subject: [stylist] Word: bastion - noun
>Message-ID: <7.0.1.0.2.20111110233817.055a0be0 at braddunsemusic.com>
>Content-Type: text/plain; charset="us-ascii"; format=flowed
>
>bastion (noun)
>BASS-chun
>
>1. A projecting part of a fortification
>2. A fortified area or position
>3. Something that is considered a stronghold : bulwark
>
>Example: "The singer is uncomfortable mingling among the crowd, but
>put him behind a microphone facing the crowd, and that's his bastion."
>
>
>Brad Dunse
>
>"After the game, the king and the pawn go into the same box." --Italian
>Proverb
>
>http://www.braddunsemusic.com
>
>http://www.facebook.com/braddunse
>
>http://www.twitter.com/braddunse
>
>
>
>
>------------------------------
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>
>End of stylist Digest, Vol 91, Issue 11
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Brad Dunse

"It is not the strongest of the species that survive nor the most 
intelligent but the one most responsive to change." --Clarence Darrow

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