[stylist] 30-second opinion

Wed Mar 7 22:40:02 UTC 2012

Brad,

Your question was thought provoking, and turned out to be far from simple
for me.  But I enjoyed thinking it through and identifying what actually was
important to me in my consumer purchase decisions.  Thanks.

Your listed priorities vary in importance to me depending upon the product
I'm purchasing.  They go like this:

Size and/or color
These arre my first priorities when shopping for clothes, bicycles,
carpeting (size), and furniture.  Lowest priority for, say, electronics and
service providers, such as plumber, carpenter.

Guarantee
My first or second priority (along with frequency of repair data) when
shopping for large appliances and motor vehicles; and tools, windows and
roofing materials, and workmanship in general.  Lowest priority for food and
cleaning products.

Price
Usually a lower priority.  All factors on your list being equal, I might
then decide on a product based on its price.  It rises in importance when
I'm considering the same product from different merchants, one at a  lower
price.  Then if the reputation of the merchant is good, I'll buy based on
price.

Features and specs
Highest priority for products such as electronics, vacuum cleaners, air
conditioners and kitchen appliances.  Also a high priority when shopping for
motor vehicles.  If you also define specs as ingredients, then they are a
very high priority when shopping for food items.  Features and specs are
lowest priorities when shopping for paper products.

Brand
Not a factor that drives my consumer purchase decisions. I use brand as a
general guideline.  That is, I would avoid certain brands completely, while
I might consider, but not necessarily products within a range of brands.
This is especially true for food items.  On the other hand, if you include
as a brand, a company name, such as that of a plumber, electrician, or other
service provider, then brand rises to a first or second priority.

Was this useful or did I completely misunderstand the question?

Bill Meeker

-----Original Message-----
From: stylist-bounces at nfbnet.org [mailto:stylist-bounces at nfbnet.org] On
Behalf Of Brad Dunsé
Sent: Wednesday, March 07, 2012 1:44 PM
To: Writer's Division Mailing List
Subject: [stylist] 30-second opinion

I'm not sure if this is off topic or not, it is half business and half
writing, the answer I get from everyone I poll will make a difference of how
I write.

Do you have an opinion on a marketing question? 
Since you are a purchaser in life, I bet you do. 
I have a question and would greatly appreciate your view. Why? Because it is
an important foundational consideration to a marketing model I’m considering
for my writing business, and I'd appreciate your 30-seconds of help.

I’m looking for your own personal view, not on what you were taught in
college, in a marketing class, or the way you’ve seen it done ever since you
can remember, or the like. I’m looking for your own personal buying decision
preference. 
Either what is most important to you or what you find your mind gravitating
to or looking for first when looking at an item, be it a car, house,
computer, clothing, gadget, or whatever.

Here’s the simple question then.

Out of the five randomly listed items below, what is your priority or first
response to even consider looking at a product? What does your brain
naturally gravitate towards first?

Size and/or color
Guarantee
Price
Features and specs
Brand

Brad Dunsé

"Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a
fruit salad." --Unknown

http://www.braddunsemusic.com

http://www.facebook.com/braddunse

http://www.twitter.com/braddunse

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