[stylist] 30-second opinion

Thu Mar 8 00:49:48 UTC 2012

Bill,

That was awesome! It does kind of vary according 
to the type of purchase. How people think about 
their purchasing decisions is critical to how a 
marketer will present it in writing, the style, 
tone,  and order of the items listed in my poll. 
I'm finding it's close to 50/50 as to price vs 
features, which is what i was really looking at. 
The other stuff was to not make it obvious and 
solicit more of a thoughtful and accurate 
response :). So those of you reading who haven't 
replied and are thinking about it? You didn't read this haha.

Thanks.

Brad

On 3/7/2012  04:40 PM Cheryl Orgas & William Meeker said...
>Brad,
>
>Your question was thought provoking, and turned out to be far from simple
>for me.  But I enjoyed thinking it through and identifying what actually was
>important to me in my consumer purchase decisions.  Thanks.
>
>Your listed priorities vary in importance to me depending upon the product
>I'm purchasing.  They go like this:
>
>Size and/or color
>These arre my first priorities when shopping for clothes, bicycles,
>carpeting (size), and furniture.  Lowest priority for, say, electronics and
>service providers, such as plumber, carpenter.
>
>Guarantee
>My first or second priority (along with frequency of repair data) when
>shopping for large appliances and motor vehicles; and tools, windows and
>roofing materials, and workmanship in general.  Lowest priority for food and
>cleaning products.
>
>Price
>Usually a lower priority.  All factors on your list being equal, I might
>then decide on a product based on its price.  It rises in importance when
>I'm considering the same product from different merchants, one at a  lower
>price.  Then if the reputation of the merchant is good, I'll buy based on
>price.
>
>Features and specs
>Highest priority for products such as electronics, vacuum cleaners, air
>conditioners and kitchen appliances.  Also a high priority when shopping for
>motor vehicles.  If you also define specs as ingredients, then they are a
>very high priority when shopping for food items.  Features and specs are
>lowest priorities when shopping for paper products.
>
>Brand
>Not a factor that drives my consumer purchase decisions. I use brand as a
>general guideline.  That is, I would avoid certain brands completely, while
>I might consider, but not necessarily products within a range of brands.
>This is especially true for food items.  On the other hand, if you include
>as a brand, a company name, such as that of a plumber, electrician, or other
>service provider, then brand rises to a first or second priority.
>
>Was this useful or did I completely misunderstand the question?
>
>
>Bill Meeker
>
>
>
>
>-----Original Message-----
>From: stylist-bounces at nfbnet.org [mailto:stylist-bounces at nfbnet.org] On
>Behalf Of Brad Dunsé
>Sent: Wednesday, March 07, 2012 1:44 PM
>To: Writer's Division Mailing List
>Subject: [stylist] 30-second opinion
>
>I'm not sure if this is off topic or not, it is half business and half
>writing, the answer I get from everyone I poll will make a difference of how
>I write.
>
>Do you have an opinion on a marketing question?
>Since you are a purchaser in life, I bet you do.
>I have a question and would greatly appreciate your view. Why? Because it is
>an important foundational consideration to a marketing model I’m considering
>for my writing business, and I'd appreciate your 30-seconds of help.
>
>I’m looking for your own personal view, not on what you were taught in
>college, in a marketing class, or the way you’ve seen it done ever since you
>can remember, or the like. I’m looking for your own personal buying decision
>preference.
>Either what is most important to you or what you find your mind gravitating
>to or looking for first when looking at an item, be it a car, house,
>computer, clothing, gadget, or whatever.
>
>Here’s the simple question then.
>
>Out of the five randomly listed items below, what is your priority or first
>response to even consider looking at a product? What does your brain
>naturally gravitate towards first?
>
>Size and/or color
>Guarantee
>Price
>Features and specs
>Brand
>
>
>
>
>
>
>Brad Dunsé
>
>"Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a
>fruit salad." --Unknown
>
>http://www.braddunsemusic.com
>
>http://www.facebook.com/braddunse
>
>http://www.twitter.com/braddunse
>
>
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Brad Dunsé

"Inspiration is sweating over the pen...
  then smiling at  what was written." --Capt'n Frank

http://www.braddunsemusic.com

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