[stylist] 30-second opinion

Thu Mar 8 01:30:37 UTC 2012

Oops, I also wanted to tell you that I love your fruit salad analogy.
Wouldnt it be nice if everyone understood that? :) Diolch, Eve

On Wed, Mar 7, 2012 at 6:29 PM, Eve Sanchez <3rdeyeonly at gmail.com> wrote:

> Brad, I must be totally honest hear. I can not answer for the average
> consumer as I do not remember from my sighted days. Now it is clearly
> (pun)  size and color as I need to have my attention caught first. I can
> see bright colors and large items even though I do not always know what
> they are. Once my attention is caught then I find out what it is and I may
> be sold. Otherwise, unless I have a specific thing in mind when I enter a
> store I am sure I miss out a lot. Diolch, Eve
>
>
> On Wed, Mar 7, 2012 at 5:49 PM, Brad Dunsé <lists at braddunsemusic.com>wrote:
>
>> Bill,
>>
>> That was awesome! It does kind of vary according to the type of purchase.
>> How people think about their purchasing decisions is critical to how a
>> marketer will present it in writing, the style, tone,  and order of the
>> items listed in my poll. I'm finding it's close to 50/50 as to price vs
>> features, which is what i was really looking at. The other stuff was to not
>> make it obvious and solicit more of a thoughtful and accurate response :).
>> So those of you reading who haven't replied and are thinking about it? You
>> didn't read this haha.
>>
>> Thanks.
>>
>> Brad
>>
>> On 3/7/2012  04:40 PM Cheryl Orgas & William Meeker said...
>>
>>>  Brad,
>>>
>>> Your question was thought provoking, and turned out to be far from simple
>>> for me.  But I enjoyed thinking it through and identifying what actually
>>> was
>>> important to me in my consumer purchase decisions.  Thanks.
>>>
>>> Your listed priorities vary in importance to me depending upon the
>>> product
>>> I'm purchasing.  They go like this:
>>>
>>> Size and/or color
>>> These arre my first priorities when shopping for clothes, bicycles,
>>> carpeting (size), and furniture.  Lowest priority for, say, electronics
>>> and
>>> service providers, such as plumber, carpenter.
>>>
>>> Guarantee
>>> My first or second priority (along with frequency of repair data) when
>>> shopping for large appliances and motor vehicles; and tools, windows and
>>> roofing materials, and workmanship in general.  Lowest priority for food
>>> and
>>> cleaning products.
>>>
>>> Price
>>> Usually a lower priority.  All factors on your list being equal, I might
>>> then decide on a product based on its price.  It rises in importance when
>>> I'm considering the same product from different merchants, one at a
>>>  lower
>>> price.  Then if the reputation of the merchant is good, I'll buy based on
>>> price.
>>>
>>> Features and specs
>>> Highest priority for products such as electronics, vacuum cleaners, air
>>> conditioners and kitchen appliances.  Also a high priority when shopping
>>> for
>>> motor vehicles.  If you also define specs as ingredients, then they are a
>>> very high priority when shopping for food items.  Features and specs are
>>> lowest priorities when shopping for paper products.
>>>
>>> Brand
>>> Not a factor that drives my consumer purchase decisions. I use brand as a
>>> general guideline.  That is, I would avoid certain brands completely,
>>> while
>>> I might consider, but not necessarily products within a range of brands.
>>> This is especially true for food items.  On the other hand, if you
>>> include
>>> as a brand, a company name, such as that of a plumber, electrician, or
>>> other
>>> service provider, then brand rises to a first or second priority.
>>>
>>> Was this useful or did I completely misunderstand the question?
>>>
>>>
>>> Bill Meeker
>>>
>>>
>>>
>>>
>>> -----Original Message-----
>>> From: stylist-bounces at nfbnet.org [mailto:stylist-bounces@**nfbnet.org<stylist-bounces at nfbnet.org>]
>>> On
>>> Behalf Of Brad Dunsé
>>> Sent: Wednesday, March 07, 2012 1:44 PM
>>> To: Writer's Division Mailing List
>>> Subject: [stylist] 30-second opinion
>>>
>>> I'm not sure if this is off topic or not, it is half business and half
>>> writing, the answer I get from everyone I poll will make a difference of
>>> how
>>> I write.
>>>
>>> Do you have an opinion on a marketing question?
>>> Since you are a purchaser in life, I bet you do.
>>> I have a question and would greatly appreciate your view. Why? Because
>>> it is
>>> an important foundational consideration to a marketing model I’m
>>> considering
>>> for my writing business, and I'd appreciate your 30-seconds of help.
>>>
>>> I’m looking for your own personal view, not on what you were taught in
>>> college, in a marketing class, or the way you’ve seen it done ever since
>>> you
>>> can remember, or the like. I’m looking for your own personal buying
>>> decision
>>> preference.
>>> Either what is most important to you or what you find your mind
>>> gravitating
>>> to or looking for first when looking at an item, be it a car, house,
>>> computer, clothing, gadget, or whatever.
>>>
>>> Here’s the simple question then.
>>>
>>> Out of the five randomly listed items below, what is your priority or
>>> first
>>> response to even consider looking at a product? What does your brain
>>> naturally gravitate towards first?
>>>
>>> Size and/or color
>>> Guarantee
>>> Price
>>> Features and specs
>>> Brand
>>>
>>>
>>>
>>>
>>>
>>>
>>> Brad Dunsé
>>>
>>> "Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a
>>> fruit salad." --Unknown
>>>
>>> http://www.braddunsemusic.com
>>>
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>>>
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>>>
>>>
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>>
>>
>> Brad Dunsé
>>
>> "Inspiration is sweating over the pen...
>>  then smiling at  what was written." --Capt'n Frank
>>
>>
>> http://www.braddunsemusic.com
>>
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>>
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>>
>>
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>>
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>
>