[stylist] 30-second opinion

Thu Mar 8 01:29:13 UTC 2012

Brad, I must be totally honest hear. I can not answer for the average
consumer as I do not remember from my sighted days. Now it is clearly
(pun)  size and color as I need to have my attention caught first. I can
see bright colors and large items even though I do not always know what
they are. Once my attention is caught then I find out what it is and I may
be sold. Otherwise, unless I have a specific thing in mind when I enter a
store I am sure I miss out a lot. Diolch, Eve

On Wed, Mar 7, 2012 at 5:49 PM, Brad Dunsé <lists at braddunsemusic.com> wrote:

> Bill,
>
> That was awesome! It does kind of vary according to the type of purchase.
> How people think about their purchasing decisions is critical to how a
> marketer will present it in writing, the style, tone,  and order of the
> items listed in my poll. I'm finding it's close to 50/50 as to price vs
> features, which is what i was really looking at. The other stuff was to not
> make it obvious and solicit more of a thoughtful and accurate response :).
> So those of you reading who haven't replied and are thinking about it? You
> didn't read this haha.
>
> Thanks.
>
> Brad
>
> On 3/7/2012  04:40 PM Cheryl Orgas & William Meeker said...
>
>>  Brad,
>>
>> Your question was thought provoking, and turned out to be far from simple
>> for me.  But I enjoyed thinking it through and identifying what actually
>> was
>> important to me in my consumer purchase decisions.  Thanks.
>>
>> Your listed priorities vary in importance to me depending upon the product
>> I'm purchasing.  They go like this:
>>
>> Size and/or color
>> These arre my first priorities when shopping for clothes, bicycles,
>> carpeting (size), and furniture.  Lowest priority for, say, electronics
>> and
>> service providers, such as plumber, carpenter.
>>
>> Guarantee
>> My first or second priority (along with frequency of repair data) when
>> shopping for large appliances and motor vehicles; and tools, windows and
>> roofing materials, and workmanship in general.  Lowest priority for food
>> and
>> cleaning products.
>>
>> Price
>> Usually a lower priority.  All factors on your list being equal, I might
>> then decide on a product based on its price.  It rises in importance when
>> I'm considering the same product from different merchants, one at a  lower
>> price.  Then if the reputation of the merchant is good, I'll buy based on
>> price.
>>
>> Features and specs
>> Highest priority for products such as electronics, vacuum cleaners, air
>> conditioners and kitchen appliances.  Also a high priority when shopping
>> for
>> motor vehicles.  If you also define specs as ingredients, then they are a
>> very high priority when shopping for food items.  Features and specs are
>> lowest priorities when shopping for paper products.
>>
>> Brand
>> Not a factor that drives my consumer purchase decisions. I use brand as a
>> general guideline.  That is, I would avoid certain brands completely,
>> while
>> I might consider, but not necessarily products within a range of brands.
>> This is especially true for food items.  On the other hand, if you include
>> as a brand, a company name, such as that of a plumber, electrician, or
>> other
>> service provider, then brand rises to a first or second priority.
>>
>> Was this useful or did I completely misunderstand the question?
>>
>>
>> Bill Meeker
>>
>>
>>
>>
>> -----Original Message-----
>> From: stylist-bounces at nfbnet.org [mailto:stylist-bounces@**nfbnet.org<stylist-bounces at nfbnet.org>]
>> On
>> Behalf Of Brad Dunsé
>> Sent: Wednesday, March 07, 2012 1:44 PM
>> To: Writer's Division Mailing List
>> Subject: [stylist] 30-second opinion
>>
>> I'm not sure if this is off topic or not, it is half business and half
>> writing, the answer I get from everyone I poll will make a difference of
>> how
>> I write.
>>
>> Do you have an opinion on a marketing question?
>> Since you are a purchaser in life, I bet you do.
>> I have a question and would greatly appreciate your view. Why? Because it
>> is
>> an important foundational consideration to a marketing model I’m
>> considering
>> for my writing business, and I'd appreciate your 30-seconds of help.
>>
>> I’m looking for your own personal view, not on what you were taught in
>> college, in a marketing class, or the way you’ve seen it done ever since
>> you
>> can remember, or the like. I’m looking for your own personal buying
>> decision
>> preference.
>> Either what is most important to you or what you find your mind
>> gravitating
>> to or looking for first when looking at an item, be it a car, house,
>> computer, clothing, gadget, or whatever.
>>
>> Here’s the simple question then.
>>
>> Out of the five randomly listed items below, what is your priority or
>> first
>> response to even consider looking at a product? What does your brain
>> naturally gravitate towards first?
>>
>> Size and/or color
>> Guarantee
>> Price
>> Features and specs
>> Brand
>>
>>
>>
>>
>>
>>
>> Brad Dunsé
>>
>> "Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a
>> fruit salad." --Unknown
>>
>> http://www.braddunsemusic.com
>>
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>
>
> Brad Dunsé
>
> "Inspiration is sweating over the pen...
>  then smiling at  what was written." --Capt'n Frank
>
>
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