[stylist] Blog Post Sabrina Ricci, YouTube Marketing, digitalpublishing.com

Tue Aug 1 20:14:59 UTC 2017

Thank you Tessa and David for the great connections and information. I found 
valuable material in both of them which I will look into further.

Even if you have published with a traditional publisher,  you will must do a 
ton of the marketing yourself. That is the reality that exists these days. 
It's not like it used to be.
Marketing can be so exciting and profitable. Your links will help all of us!
Lynda

-----Original Message----- 
From: David Russell via stylist
Sent: Tuesday, August 01, 2017 1:44 PM
To: stylist at nfbnet.org
Cc: David Russell
Subject: [stylist] Blog Post Sabrina Ricci, YouTube Marketing, 
digitalpublishing.com

Hi Writers,

First, thanks to Tessa for the link that you sent earlier. I am
pasting a somewhat lengthy post below on Youtube marketing. I may use
this once the anthology is released, in conjunction with playing piano
for Sunday brunch at a local restaurant.
-----
Digital Pubbing / Sabrina Ricci
Guest Post: How YouTube Helps Your Social Media Marketing
Jul 31, 2017 10:00 am | Sabrina

By Katherine Lane

It has become more convenient today to give people a lasting
impression about you on social media through the different online
platforms–that is, depending on what you are into. Facebook is not the
only one that offers the opportunity for Internet marketing. Using
another platform like YouTube, for instance, can become a helpful
business strategy to generate online traffic.

As far as content is concerned, video marketing on YouTube has become
an effective approach. Increase YouTube views
(http://www.wikihow.com/Get-More-Views-on-Your-YouTube-Videos) , and
you can establish yourself, rather than solely setting up a website
where people must find it.

Here are five reasons why YouTube should be an immediate marketing strategy:

** 1. It can easily reach a billion users
------------------------------------------------------------

YouTube is currently the third most visited website in the world
(http://www.ebizmba.com/articles/most-popular-websites) . People from
over 70 countries are viewing millions of videos, including users who
can access YouTube’s content via mobile. Advertising your business
here can increase your earning and marketing potential.

** 2. It is a search engine
------------------------------------------------------------

The vast accessibility of YouTube makes it a reliable search engine.
>From YouTube can be streamed from Google and Netflix, allowing users
to view all kinds of content. People can look up something with a
keyword or two, and YouTube videos are included in the search results.
Once you have organized your channel, your video titles, descriptions,
and tags with the relevant keywords, your content may have the chance
to come up with the results.

** 3. It is a social network
------------------------------------------------------------

YouTube is not only about watching videos. Users can comment,
subscribe, like, and subscribe to channels. This can establish
significant connections. If people have similar interests as you, they
will consider viewing your channel and watching your videos.

** 4. It captures attention
------------------------------------------------------------

Compared to other social media platforms, YouTube videos engage best
with the audience. Videos are done with variety, and often with
creativity, which can captivate users. This increases the chances of
businesses or companies to get as much exposure as they need.

** 5. It can give a link to other social media platforms
------------------------------------------------------------

This is one of the most efficient promotion strategies. Providing
links to your websites and other social media accounts in your channel
can allow users to view your content from other platforms. Rather than
single-handedly promoting your business on YouTube, you are also able
to attract viewers to your other accounts for better dissemination.
Likewise, you can embed your videos on your website or accounts to
increase YouTube views.

** YouTube as a Medium in Social Media Marketing
------------------------------------------------------------

There are ways to reach your target audience using YouTube. When
making a new channel for advertising, make sure that its name is
directly related to the product, business, or service you are
promoting. This will help other users recognize your brand across the
web apart from YouTube.

Start working on your channel by describing what it’s about providing
some relevant links that you shared in your other platforms.
Afterward, you can proceed to work on your videos. This is the most
important part as this is where it should begin generating online
traffic. One way to have more users consider your brand is to increase
YouTube views. To do this, you have to make videos that are relevant
to your target audience.

Consider the intentions you have for your customers; they may either
want a product that can make things more convenient, relevant answers
to their questions, or a step-by-step process on how to do something.
Knowing what they will aid in your marketing strategy.

Here are some types of videos that will increase YouTube views and
improve your popularity:

** Featured video
------------------------------------------------------------

It can also be considered your ‘trailer’ video, one that is directly
featured in your channel. In this video, you can make a brief
introduction about yourself and the kind of business you have.

Introduction: This is where you state your name and your business,
including highlights of your abilities. Users want to see a
transparent, well-structured overall of what they are getting
themselves into.

Your aims: Detail a little more about your business and tell your
customers what they can get. This can establish a connection between
you and the viewers, which can be a point where they may consider
subscribing.

Final note: This is where you tell your viewers what you want them to
do. With the benefits you just stated, you should be able to convince
them to subscribe. Once they do so, they can gain access to your other
platforms or websites.

** Question and Answer Videos
------------------------------------------------------------

You can make a Q&A video and upload it for users who want immediate
access to answers about different topics. If your viewers find the
video helpful, they may consider you to be a reliable source, and they
will either keep coming back to you or tell other users to go to your
channel.

** ‘How-To’ Videos
------------------------------------------------------------

People go online to learn how to do or create something. Videos are
always sought-out for as they give clear demonstrations on how things
are done as compared to online articles. If they find a step unclear,
they have the option to pause or rewind.

** Statistical videos
------------------------------------------------------------

Stating facts and numbers can ensure the reliability of your business.
Sharing your research means that you are mindful of today’s trends.
Your viewers will then understand that you have certain solutions for
something.

Users are always on the lookout for facts and statistics in which they
can share. This can increase YouTube views, generate traffic in your
sites, and promote your product. The video can be done simply;
relevant data can be presented with a brief explanation and some
helpful visuals.

The strategies above do not have to be done all at once. One of them
can be more effective than the other, depending on what you are
promoting or what you are aiming for. Analyze what is best for your
business to attract viewers to buy or subscribe.

Katherine Lane is a content writer for Buy Real Marketing whose
expertise is focused on YouTube Marketing
(https://www.buyrealmarketing.com/buy-youtube-views) . With her
expertise, she understands the essence and importance of such. Thus,
integrating her skills in the field of content writing to help
individuals and businesses that are into YouTube niche.

http://feeds.feedburner.com/~ff/DigitalPubbing?a=Zfu77t5aBew:NVS0A_dlqmk:yIl2AUoC8zA
http://feeds.feedburner.com/~ff/DigitalPubbing?a=Zfu77t5aBew:NVS0A_dlqmk:F7zBnMyn0Lo
http://feeds.feedburner.com/~ff/DigitalPubbing?

-- 
David Russell
david.sonofhashem at gmail.com
Character consists of what you do on the third and fourth tries.
James A. Michener

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