[stylist] Book Marketing, Publishing

[David Russell]

Hi Writers,
There is a lengthy article discussing the pros and cons of both
traditional publishing and self publishing at The Creative Pen.
The article makes the points: These are two extremes; traditional
publishing comes with kudos but the process is quite slow in
comparison; someone else or a team does the leg work in traditional
publishing; you sign most or all rights over to the publisher; You
earn an advance from the publisher and then any royalties that exceed
a given sales amount.

You may need a literary agent with traditional publishing.

If you are a self publisher, your book does well, publishers will then
approach you.
In self pub, the writing, publishing, and marketing are all your responsibility!
Here is the ending pasted from the Creative Pen; I learned something from this!
The hybrid model: It’s not an either/or choice anymore
The industry has changed and many authors now take a hybrid approach
to publishing. They will make the decision by book and by particular
rights, using the indie model for some things and taking traditional
deals for others. This empowers the author to make decisions and
choose the best possible route for each project. After all, a career
isn’t built on one book.
For example, Hugh Howey sold his print rights for Wool and did a
number of foreign rights deals. Jasinda Wilder sold several new books
to traditional publishers while continuing to self-publish another
series. A.G.Riddle sold his film rights and kept his World English
ebook rights as an indie. I have a German language deal with a
traditional publisher and a literary agent who is handling other
sales.
The important thing is that you, the creator, are empowered to choose
per project how you would like to progress.
Other publishing options
I’ve used the two extreme ends of the publishing spectrum as examples
but these days, there are many more options for authors. This
downloadable chart by Jane Friedman gives a wider view of the options
available.
There are new companies springing up every day – some of which are
offering a good deal and some which are just sharks who may well take
your money and run. Do your due diligence and get testimonials from
authors who are happy to recommend the service before you sign
anything.
If you want to use author service companies, then please check the
following resources:
• Preditors and Editors – a watchdog site for authors with listings of
which publishers are recommended and which are scams
• Writer Beware – Lots more about scams against authors and companies
to watch out for
• Choosing a self-publishing service – by the Alliance of Independent
Authors, available on all online bookstores. Written by authors and
for authors so you get unbiased advice. Also check out the Self
Publishing Advice blog which includes watchdog articles.
Need more help?
author 2.0 blueprint
Click here for my free Author 2.0 Blueprint ebook and video mini-series.
Check out the articles under Writing, Book Marketing or How to make a
living with your writing next.
selfpublishingsuccess
You can also listen to The Creative Penn podcast on iTunes here, or
check out the backlist of over 250 episodes here.
You can watch and subscribe to my YouTube channel here.
You can also get the ebook, Successful Self-Publishing for free on all
ebook stores, or if you need more help, check out my premium video
course, Self-Publishing Success.
© Copyright Joanna Penn. The Creative Penn Limited. All rights reserved.

-- 
David Russell
david.sonofhashem at gmail.com
Character consists of what you do on the third and fourth tries.
James A. Michener