[stylist] Fwd: Advanced Fiction Writing E-zine

[alongi.shelley at gmail.com]

Hello  Crew  

I have been thinking about sharing this with you as a resource. One of the editing Partners on my book production team shared this with me about a year ago and I found it personally useful. I subscribed to the ezine shortly after she introduced it to me. Give this a look see and discover for yourself how you can use it as a resource. Enjoy. :-)

Shelley, Queen of Bells Out!

See Trespasser, my first published novel at lulu.com
http://www.lulu.com/Queenofbells712

Begin forwarded message:

> From: Randy Ingermanson <editor at advancedfictionwriting.com>
> Date: June 23, 2017 at 4:24:43 AM CDT
> To: <queenofbells at yahoo.com>
> Subject: Advanced Fiction Writing E-zine
> Reply-To: Randy Ingermanson <editor at advancedfictionwriting.com>
> 
> 
> The Advanced Fiction Writing E-zine
> 
> "Fiction Writing = Organization + Craft + Marketing"
> View this e-mail in your browser
> 
> Update your subscription
> 
> Unsubscribe from this list
> 
>                                              	                                              
> The Advanced Fiction Writing E-zine
>  
> Publisher: Randy Ingermanson ("the Snowflake guy")
>  
> Motto: "A Vision for Excellence"
>  
> Date: June 23, 2017
> Issue: Volume 13, Number 5
> Web Site: www.AdvancedFictionWriting.com
> Personal Site: www.Ingermanson.com
>  
> Circulation: 16,686 writers, each of them creating a Heartbreaking Work of Staggering Genius.
> "Fiction Writing = Organization + Craft + Marketing"
>  
>  
> What's in This Issue
>  
> 1) Welcome to the Advanced Fiction Writing E-zine! 
> 2) A Bonus only for my Loyal Readers
> 3) Organization: Tricks to Get Motivated
> 4) Craft: Going Deep
> 5) Marketing: Writing as a Business
> 6) Randy Recommends the Rubart Writing Academy
> 7) What's New At AdvancedFictionWriting.com 
> 8) Steal This E-zine! 
> 9) Reprint Rights
>  
>  
> 1) Welcome to the Advanced Fiction Writing E-zine!
> Those of you who have joined in the past month (about 170 of you signed up in May), welcome to my e-zine! 
>  
> If you missed a back issue, remember that all previous issues are archived on my web site at: www.AdvancedFictionWriting.com/ezine/
> One of my Loyal Readers emailed me this month to ask why I always have the same recommendation in my section “Randy Recommends”. And the answer is because I just never thought about changing it. But maybe it’s time for a little variety.
> 
> Starting this month, I’ll be switching that up every month. There are a lot of great people and writing tools that I could recommend. 
> 
> I’ll start off this month by recommending a person, James L. Rubart, a best-selling author, marketing genius, and talented writing coach. Jim is in my Mastermind group, which is my circle of advisors. Each one of these people knows a lot more than I do about some aspect of writing or marketing. I depend on these people to guide me in my life and in my career. And they depend on me.
> 
> Jim is an amazing guy, and he’s been a big help to me in finding my brand. To showcase Jim’s talents, this month I’m doing each of my three columns—on Organization, Craft, and Marketing—as an interview with him. I think you’ll agree that he deserves to be one of the people I depend on most to help me run my writing career.
> 
> Here is the bio Jim sent me:  James L. Rubart is 28 years old, but lives trapped inside an older man's body. He thinks he's still young enough to water ski like a madman and dirt bike with his two grown sons, and loves to send readers on journeys they'll remember months after they finish one of his stories. He's the best-selling, Christy BOOK of the YEAR, INSPY, CAROL, and RT Book Reviews award winning author of eight novels as well as a professional speaker and the co-host of the Novel Marketing podcast. During the day he runs his branding and marketing company which helps businesses, authors, and publishers make more coin of the realm. He lives with his amazing wife on a small lake in eastern Washington. More at www.jameslrubart.com.
> 
>  
> 2) A Bonus: Only for my Loyal Readers
> Jim offered me a little freebie exclusively for readers of this e-zine. I didn’t ask for it, but he volunteered it, a free twelve-page download on creating stories compelling enough to get editors and agents fighting over them.  Here's the link:  http://www.rubartwritingacademy.com/randy/
> 
> 3) Organization: Tricks to Get Motivated
> I did the following interview with Jim Rubart via Skype and then transcribed it. We started out talking about motivation, which is a terribly dull-sounding topic. But by the end of the interview, I realized I’d been thinking about motivation completely wrong. Here’s how things ran:
> 
> A Novel is Mount Everest
> Randy: A lot of writers I know have a problem with staying motivated. Writers love writing. So when they finally have a chance to write, what is it that would cause them to lose their motivation?
> 
> Jim: They don’t realize what kind of mountain they’re climbing. They think it’s one of the hills in the Blue Ridge Mountains, when in reality, it’s closer to Everest. I love the old anecdote about the brain surgeon and the author who were chatting one day when the surgeon says, “I’m going to take six weeks off this summer and write a book!” The author looks at his friend and says, “What an amazing coincidence! I’m going to take six weeks off this summer and become a brain surgeon.” Writing is hard. Which is good news for those willing to keep climbing, because most toss their gear halfway up and trudge back down the mountain.
> 
> Randy: Yeah, come to think of it, I’d like to try brain surgery sometime.
> 
> Jim: Let’s do it!
> 
> Randy: You bring the brain; I’ll bring the knife.
> 
> Jim: Umm ...
> 
> The Silent Killer of the Soul
> Randy: I do think it’s true--writing a book is a major challenge. What keeps you going when you’d really rather watch Netflix?
> 
> Jim: There’s a number of specific techniques I’ve developed that kept me motivated early in my career and also ones I use now, but for the sake of brevity let me mention a quick thought that might help your readers, Randy. Regret is the silent killer of the soul. Whether it’s having that extra piece of apple pie when you’re trying to lose weight, or wasting time watching a show when you promised yourself you’d write instead, regret sits inside us and eats away at our spirit. So imagine yourself a day into the future. Maybe two days. And consider what you’ll be saying about yourself a day or two days from now. Will you be saying, “Well done, another ten pages closer to the dream!” Or, “Another nail in the wall between me and stepping into my destiny.”
> 
> Randy: So if I’m staring at the screen trying to get started for the day, how do I take the leap forward to type that first word? And what is this vendetta you have against apple pie? Apples are very nutritious.
> 
> Writing is Playing
> Jim: I want you to know the rumors of me eating half an apple pie at one sitting are almost entirely false. When we were kids, drawing with crayons or building with Legos or creating tea parties with friends, we weren’t working. We weren’t judging ourselves. We were simply playing. Often I find writers staring at that screen, judging their words even before they’ve typed them. They’re working! Stop working. Start playing again. Create sandcastles and if you don’t like them, knock ‘em down and start over. Another way to say this is, “Kill the editor,” but it helps me more to think of being on the playground, reveling in the joy of playing with stories.
> 
> Randy: I think that’s really key. To remember that this is all about having fun. I went to my critique group last night and was kidding one of the writers about her tendency to judge her own work and prevent herself from writing. I told her, “Stop crushing your soul by telling yourself that your work is terrible! That’s our job!” And she laughed and promised to stop. But it’s a tough habit to give up--crushing your soul.
> 
> Jim: Yes!
> 
> Randy: But I like your insight there about playing. Great writing comes out of just playing around. Writing something that you don’t have to show anyone because it’s just for you.
> 
> Jim: Many people speak of getting great insight when they’re in the shower. Why? They’ve turned their minds off and ideas flow from their hearts. Same with writing. When we get past the mind, our heart often give us wonderful stories. Play gets us past our minds
> 
> Randy: Yes, showering, shaving, and driving--the three great fountains of inspiration.
> 
> Jim: You gotta do that book, Randy.
> 
> The 20-Minute Club
> Randy: But I’ve also discovered that when I’m really angry at someone, that’s also a great source of inspiration. I used to tell myself, “Write your rage.” Meaning that if you find something that makes you angry, you can tap into that and say something deep. Of course, then you also have to tone it down a little, because raw rage is not all that interesting. It’s the thing that the rage drives you to say that’s interesting. Do you have an exercise to prime the pump and get you going?
> 
> Jim: For me, that binding, legal contract I signed with my publisher always seems to motivate ... I think for many writers, the idea of completing a 90,000 word story is overwhelming. They see the hours and days and weeks in front of them and it becomes too daunting. The trick I used for myself was commit to writing just 20 minutes a day. That was it. I figured I could do anything for twenty minutes. Didn’t have to be good, no set word count, just give me twenty. I wrote the majority of my first book that way. So the exercise would be reduction to the ridiculous. For other writers it might be half an hour, others might say they can only do ten minutes. Great. Just do it. (And I probably should let you know that 20 often turned into 40 ‘cause I was having so much fun.)
> 
> Randy: That’s a powerful tool--setting the bar so low, making it so ridiculously easy, that you know you can jump it. Because once you’ve jumped it, you want to raise it a little and jump higher. And then you’re off and running.
> 
>  
> 
> Randy sez: This concludes the part of the interview on motivation. Let’s review the four key points Jim made that resonated with me:
> 
> Writing a novel is a Big Project—an Everest. Don’t approach it like it’s a nothing-burger.
> Regret is the silent killer of the soul. Live your life so that your future self won’t regret what you didn’t do today.
> Writing is playing. If it’s not fun, then stop taking it so seriously and get back into making it fun.
> Set the daily bar low. 20 minutes. Or 500 words. Something so ridiculously easy that you can get started. Don’t be surprised if you jump FAR over that bar.
>  
> 
> 4) Craft: Going Deep
> When we finished talking about motivation, we moved into the craft of writing. 
> 
> Emotions Matter
> Randy: OK, that’s great. Let’s switch gears to craft. Any particular thing you’d like to talk about on craft?
> 
> Jim: When I was 12 I learned to play guitar. One day my mom said, “I think you’d sound better if you played with more feeling.” She was right. I had the fundamentals down, but didn’t know how to put any emotions into my playing. Once I did, my guitar and I leaped up a few levels. How does that apply to writing? Story beats technique every time. I’m not going to name anyone because I think we can all think of mega bestselling authors that aren’t going to ever win awards for their stellar prose. But they do win readers’ hearts with their stories. So many editors and agents reject manuscripts because they’ve seen the same idea hundreds of times. So I love teaching writers how to come up with unique story ideas and characters that will take readers on a rollercoaster ride they don’t want to get off of. Don’t misunderstand. I also teach the fundamentals of craft that MUST be learned. But it can’t just be craft. Heart and soul must be taught as well.
> 
> Randy: Right, when I talk about “craft”, what I mean is “creating a powerful emotional experience for the reader.” Anything that contributes to that is craft. Anything else is not all that interesting to me as a novelist.
> 
> Jim: Love that. Well said.
> 
> Going Deep
> Randy: Just as an example, let’s take dialogue. There are all sorts of rules on how to write dialogue. They may be useful rules, but I don’t think they’re all that helpful. When I write dialogue, I want one of my characters to catch on fire. So a question for you: What do you do to make your characters catch on fire?
> 
> Jim: I’m willing to do something that’s pretty uncomfortable for most writers and is uncomfortable for me as well. I go extremely deep into my own wounds and scars. I go into the times where my heart felt ripped in two. I step into my fears and joys and hopes and dreams. I allow the hurt of childhood 40 years ago and the pain of a friend betraying me two weeks ago and I use all those things to create characters that feel real to my readers, because they are real. I’m in the fun position right now of going to a book club where they’re reading one of my novels. So each week I get to hear these people say, “Oh my gosh, this guy is me!” Yep. It is you. And it’s me. And it’s all of us because we’re all on this crazy, cool, wild adventure called life. And if writers are willing to write from those deep places, they will create characters that don’t fade from memory after the book is finished.
> 
> All of Life is Material For Your Novel
> Randy: Yes, that’s extremely uncomfortable. I’ve often said that the main requirement to be a novelist is to have an unhappy childhood.
> 
> Jim: Ha!
> 
> Randy: If you’re not lucky enough to have a scarred, terrible childhood, then there’s still hope. You can have a scarred, terrible adulthood.
> 
> Jim: You crack me up.
> 
> Randy: I’m serious!
> 
> Jim: I know!  And all of it is material ...
> 
> Randy: Another trick I use specifically in dialogue is to ask myself why that conversation I had yesterday went south so fast. A lot of times, it was because the other guy did something I hate. Maybe he refused to answer a simple question with a simple, honest answer. Or maybe he did the mind-reading thing where he told me why I think the way I think. And of course he was nine miles off. Or maybe he was just sarcastic. (Of course, it was never MY fault.)
> 
> Jim: Never!
> 
> Randy: It was always the other guy. So I tap into that when I’m desperate for some conflict in my dialogue.
> 
> Jim: Whenever I hear a great line, I write it down.
> 
> Randy: And amplify it a little too, I bet.
> 
> Jim: Of course!
> 
> The Fundamentals Matter
> Randy: Well, I think we’re winding down, but do you have any final thoughts on craft?
> 
> Jim: Most of us writers have been writing since we were in grade school. So we think we know how. And we do have basic writing skills. But writing fiction is another animal. An art. So it’s critical to get a solid grasp on the fundamentals--show, don’t tell; the power of verbs; dialogue; conflict; action/reaction. Which means working hard on those elements. And again, the good news is most folks aren’t willing to do the hard work, which means more room at the top for those who are. Every editor and agent is looking for, longing to find, that next great writer. So keep going, the dream is extremely possible.
> 
> Randy: The impossible dream is quite possible, as you’ve proved in your own career.
> 
>  
> 
> Randy sez: This wraps up the discussion Jim and I had on craft. Here are the high points, with my comments on them:
> 
> Once you’re doing the basics decently, focus on putting some feeling into your fiction and see if that takes you up a few levels.
> If you want your fiction to be deep, you need to go deep into your own terrible past and transmute that into a terrible present for your characters.
> Everything that happens in life is material for your novel. Everything. Especially the icky stuff.
> And once you’ve got the emotive part of your novel going strong, never ever forget to return to the fundamentals and make them stronger too. But the fundamentals serve the emotions. They aren’t there to get you points with your writing teacher.
> 5) Marketing: Writing as a Business
> After talking about the joy of craft, we moved on to the stuff most writers hate. The business side. 
> 
> Swimming With Sharks
> Randy: So let’s switch gears to talking about business. When I started writing fiction, I thought it was about art. You’re telling me I have to think business TOO? That just seems cruel.
> 
> Jim: It is cruel! But it’s reality. I thought the same way as you did. I wanted my creativity to flow and not think about the business side of publishing. But it doesn’t work that way. Publishing houses are in business to make money so writers have to understand that component of the journey.
> 
> Randy: So if you had one thing you could tell new writers about the business side, what would it be?
> 
> Jim: Watch an episode or two of Shark Tank. That’s a great example of what the publishing world is like. Before an agent, editor, or publishing house will invest their emotional energy in a writer (as well as their money) they have to be confident they’ll get a return on their investment. Which means writers need to know how to present themselves succinctly, highlighting their strengths and figuring out a strategy to mitigate their weaknesses.
> 
> Randy: I love Shark Tank! So how would I apply what I see in Shark Tank to my writing career? I don’t meet a lot of sharks in daily life.
> 
> A Business Partner
> Jim: Me either. We might need to get out more. The application is to realize that editors and agents have certain criteria they’re looking for in writers. If you can know what that is ahead of time, if you can speak the business language the editors and agents speak, if you can come across as business educated, you have a much greater shot at getting that shark-agent or shark-editor to partner with you on your writing career.
> 
> Randy: It sounds like you’re saying that editors and agents don’t JUST look at the book. They also look at the writer. What are they looking for?
> 
> Jim: They are not looking for a writing partner. They’re looking for a business partner. One that understands writing the book is only a small part of the package. Yes, that’s the way it used to be. But nope, it’s not 1983 any longer. They want a partner that understands marketing, branding, and promotion. They want a partner that has ideas beyond the book. They want to know if the writer speaks, if the writer is connected to highly influential people--other authors yes--but also to other well known people who can help promote the book. There’s an old saying that editors and agents are looking for three things in a writer: A great idea, great writing, great platform. If a writer has any two of the three, there are high odds they’ll get published. So writers have to know how to excel in at least two of those three areas. That’s simply business. Understanding the product (themselves and their writing) and how to present it in a compelling way.
> 
> Randy: Of course if you have all three, then that’s even better.
> 
> Jim: Yes, that’s the perfect storm. I’m not an agent, but I did agent a book for a friend of mine where he had a great idea, great writing, but very little platform. We were able to overcome that and sell his manuscript, but he had the other two legs of the stool in spades.
> 
> What Branding Isn’t
> Randy: I remember when you were working on that project. And I could see from the get-go it was going to sell. A lot of authors I’ve talked to say they hate marketing. And that they don’t want to typecast themselves with a brand. I can understand that, but what would you say to them?
> 
> Jim: Same here. Deep sighs, right? I think a lot of that comes from writers not understanding what marketing is and not wanting to turn themselves into someone they aren’t.
> 
> Randy: It sounds like you’re saying that branding is NOT about being somebody you aren’t. It’s about making it clear who you are. Is that about right?
> 
> Jim: Exactly. When most people think of a brand, and how that might apply to themselves, they think it’s something they create, but it isn’t. A brand is something you discover. What I love doing is helping a writer discover what their brand is. That’s a fun moment when the light comes into their eyes and they realize they’ve been a brand all along.
> 
> Randy: You’re one of the best I’ve ever seen at doing that. But let me point out something you said that’s going to surprise some writers. A brand is not just a catchy tagline.
> 
> The Theme of Your Life
> Jim: No, a brand is not a tagline! Nothing against a good tagline, but it’s so much more than that. A brand is discovering who you are, then making it clear to others who you are. Often I’ll tell writers, don’t think about yourself as a brand, think about what the theme of your life is. An exercise I started on a whim at a conference five years ago was to tell writers that if they told me their three favorite movies, I  could tell them the theme of their life.  Writers would come up to me after my talk, tell me their movies and when I told them what I thought the theme of their life was, they’d get this stunned look in their eyes and say, “Oh my gosh, yes! That’s exactly the theme of my life!” So a brand is who you are deep down and once a writer discovers that theme, that brand, it makes everything else they do in their marketing much easier.
> 
> Randy: I’ve seen you do that exercise with the three favorite movies. It’s always interesting to see the light come on when you do that. Branding is a pretty deep topic, but if an author wanted to get started on it, what’s the first step they could take? (The first of many steps, of course.)
> 
> Jim: In addition to a brand being what the theme of your life is, it’s also what others think of when they think of you. For example, what is Mercedes brand? Luxury. It doesn’t matter what they say it is, it matters what we (the public) say it is. Just like an image comes to mind when I say Apple or Starbucks, an image comes to mind for people when a writer’s name is spoken. With that in mind, I’d suggest writers send an email message to ten people they know well and ten people they know as acquaintances. In the email, ask, “What phrase, or words, or image comes to mind when you think of me?” I know, it’s a gutsy thing to do, but it will give you excellent information on what your brand is.
> 
> Randy: Yeah, that is scary. So now you’ve inspired me, and I’ve got a scary question for you, which I may regret asking. What do people think of when they think of me?
> 
> Jim: I don’t know what they think, I know what I think. :)
> 
> Randy: Just get it over with, please. This is killing me.
> 
> Jim: I think you’re this crazy smart writing coach who cares more about other people than himself and has this uncanny ability to take complex issues and make them understandable to lay people. There’s very few people in my life that I’d want in the foxhole with me if I was in war. You’re one of the very few.
> 
> Randy: (Long silence.) Wow, Jim, sorry for the long silence. There seems to be something in my eye. Must be pollen or something. Allergy season or whatever. I was raised to believe that you should never say anything nice about yourself, because people might think you were bragging. So you just said a whole bunch of things about me that I would never allow myself to think, much less say. I’m going to have to ponder that. I think I need you to write the ad copy for my life. 
> 
>  
> 
> Randy sez: And that concluded our interview. Let’s review the highlights:
> 
> If you want to succeed in traditional publishing, you need to see yourself the way editors and agents see you. And a few episodes of Shark Tank may be just the ticket to get you seeing yourself through their eyes.
> Publishers are looking for writers who make good business partners. If you want to do well with publishers, you need to make it your goal to be an awesome business partner. This is a project that might take you a couple of years, but it will pay off massively. 
> Branding isn’t something you make up. It’s not a catchy tagline. It’s not typecasting yourself.
> Branding is finding the theme of your life, and then figuring out who that would resonate with. Once you know that, marketing gets a whole lot easier.
>  
> 6) Randy Recommends the Rubart Writing Academy
> I don't take paid ads for this e-zine. I do, however, recommend people or writing tools I like, at no charge to them, and often without even asking their permission. 
> 
> This month, I’m recommending the Rubart Writing Academy, run by James L. Rubart. I interviewed Jim in this issue for my three usual columns on Organization, Craft, and Marketing. Those are things Jim excels in teaching.
> 
> When I started writing, I floundered for quite a while. I started going to writing conferences, and those helped. I joined a critique group, and that helped. But I really needed a mentor, a professional writer who could look at my work and say: “This part of your writing is good; this part sucks.”
> 
> Eventually, I got into a small group run by the legendary Sol Stein. And Sol told me exactly what I was doing that was good. He also told me exactly what sucked. That changed my life. 
> 
> I’ve known Jim Rubart for eleven years. I discovered him at a writing conference. I’ve mentored him over the years. And he’s grown up into a guy who can now mentor me right back. He’s long ago repaid the effort I put into him. He’s become an award-winning, best-selling author with a major publisher. And he’s also become a well-known mentor.
> 
> This October, Jim will be running a four-day intensive session for novelists next to a gorgeous lake in the mountains of Washington State. It’s wonderful. I’ve spent a weekend there and we had an amazing time.
> 
> Jim is limiting the number of students to twelve. I know Jim, so I expect this will be hands-on, no-holds-barred, powerful coaching. This is not for everybody. You need to be intensely committed to your writing. You need to be screaming inside your soul to become a pro. You need to be willing to invest several days of your life into your career.
> 
> If that’s you, then please note that Jim is taking applications right now at this URL: http://RubartWritingAcademy.com.
> 
> Even if you’re not interested in his writing academy, do take advantage of the freebie he created exclusively for readers of this e-zine. Click here to check out the free download he created for you.  
> 
> Please be aware that in this section I ONLY recommend folks who have never asked me to do so. Tragically, this means that if you ask me to list you here, I will be forced to say no.
> 
> 7) What's New At AdvancedFictionWriting.com
> Writing Schedule
> 
> I’m hard at work on a series of novels about one of the most influential humans ever to walk the planet—Jesus of Nazareth. The series is currently planned to have four books. I’m deep into the second book and expect to put a wrap on it soon. The plan is to write all four books before I release any, because the entire series makes one long epic story, and I won’t really understand how to write the beginning until I’ve worked through to the end. Call me crazy, but that’s how it’s shaping up. 
> 
> Teaching Schedule
> I am currently on sabbatical from teaching. I’ve taught at many, many conferences over the last sixteen years, but right now I need to focus on my writing. So I’m no longer accepting requests to teach at conferences. When that changes, I’ll make a note of it here.
>  
> 
> 8) Steal This E-zine!
>  
> This E-zine is free, and I personally guarantee it's worth at least 1729 times the price. I invite you to "steal" it, but only if you do it nicely . . .
>  
> Distasteful legal babble: This E-zine is copyright Randall Ingermanson, 2017.
>  
> Extremely tasteful postscript: Yes, you’re allowed to e-mail this E-zine to any fiction writer friends of yours who might benefit from it. 
>  
> Of course you should not forward this e-mail to people who don't write fiction. They won't care about it.
>  
> At the moment, there is one place to subscribe: www.AdvancedFictionWriting.com
>  
> 9) Reprint Rights
> Permission is granted to use any of the articles in this e-zine in your own e-zine or web site, as long as you include the following 2-paragraph blurb with it:
>  
> This article is reprinted by permission of the author.
>  
> Award-winning novelist Randy Ingermanson, "the Snowflake Guy," publishes the free monthly Advanced Fiction Writing E-zine, with more than 16,000 readers. If you want to learn the craft and marketing of fiction, AND make your writing more valuable to editors, AND have FUN doing it, visit www.AdvancedFictionWriting.com.
>  
>  
> The Advanced Fiction Writing E-zine is Published by:
>  
> Randy Ingermanson 
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