[stylist] RE I am Back

[Donald Winiecki]

Considering David's closing question -- according to long held theory and
practice in one-way communication (Grice's maxims of communication), yes,
writing should be designed for the reader.

This is because in one-way communication, the author has little or no
opportunity to address questions or misinterpretations by readers, so it is
best when its central elements are easily understandable and interesting to
the target audience.  For what it's worth, Grice's maxims are used in large
measure by marketers who do a lot of research to determine characteristics
of the audience the aim to reach.

Even if you want to draw your readers to unfamiliar ideas, it pays to start
from a standpoint that does not challenge their current state.

Best,

_don


On Fri, Oct 27, 2017 at 7:59 AM, David Russell via stylist <
stylist at nfbnet.org> wrote:

> Hi Writers,
>
> First, responding to Linda Lambert, thanks for the suggestion to send
> book coupons to some of the network shows that cater to Messianic
> Jewish interests. I had not thought of that avenue.
>
> I did have a response from the Facebook group spoken of, that might be
> of interest in general. One person feels that marketing has shifted
> from appealing to need to know to now appealing to identify with
> interest.
> Saying it another way, People read what they are interested in first,
> more than what they need to know about. I suppose it makes a writer's
> job more reader-centric. Thoughts?
>
> --
> David Russell
> david.sonofhashem at gmail.com
> "chilah phanim" Make G-d smile!
>
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