[Stylist] Accessible tools

Brad Dunsé lists at braddunse.com
Thu Oct 3 01:37:20 UTC 2019


Thanks Bridgit.

Brad Dunsé

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Web copy and content for the music industry, written by a musician... 
for musicians

Uniquely qualified to help you attract new customers and gain more sales.

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On 10/2/2019 7:43 PM, Bridgit Kuenning-Pollpeter via Stylist wrote:
>
> Brad,
>
> No, I don’t think these are very accessible, but again, I don’t 
> personally know any professional copywriters or creative writers who 
> use any of these tools. Nothing wrong with using these tools, but I 
> don’t know how common it is either.
>
> Bridgit
>
> *From:*Stylist <stylist-bounces at nfbnet.org> *On Behalf Of *Brad Dunsé 
> via Stylist
> *Sent:* Wednesday, October 2, 2019 5:36 PM
> *To:* Bridgit Kuenning-Pollpeter via Stylist <stylist at nfbnet.org>
> *Cc:* Brad Dunsé <lists at braddunse.com>
> *Subject:* Re: [Stylist] Accessible tools
>
> Bridgit
>
> Just the tools I mentioned originally: Gramarly, Hemingway, and 
> ProWritingAids. They are tools designed to strengthen copy. They'll 
> identify weaker parts.
>
> They aren't a necessity, but they are tools, similar to how we use 
> spell checkers.
>
> Doesn't sound like there are any accessible options rising to the top.
>
> No problem, just checking.
>
> Brad Dunsé
>
> Image removed by sender. Brad Dunsé smiling wearing a black dress shirt
>
> Brad,
>
>     I also do freelance marketing, just recently finished work on
>     doing copy for a company’s website. During my undergrad many years
>     ago, I interned with a PR firm, providing writing and editing
>     among other things. So, first, this group is not specific to
>     creative writers, grin. I’m also a creative writer but that
>     doesn’t pay the bills, ha.
>
>     When I mentioned adjectives and nouns and verbs, it was only
>     because you mentioned it in your initial inquiry. But yes, when
>     writing copy, you don’t generally get super descriptive. You do
>     want tight control of syntax though. But with journalism,
>     depending on the type of journalism, you can be descriptive. I’ve
>     written literary journalism, and you definitely use literary
>     devices including descriptive language.
>
>     Do you have a specific tool in mind? There are tools to help with
>     structure and format, essentially templates. But again, others I
>     know in the industry, sighted and blind, just know this; they
>     don’t necessarily utilize these. People and companies do use
>     platforms like Google Docs and Quip, especially for group
>     projects. Publisher is another tool, but this is again more for
>     production purposes, lay-out and all that.
>
>     Of course, for PR and marketing and journalism, AP style is
>     generally used. I used to have an accessible AP style guide but
>     it’s old and outdated; I now just refer to Purdue Owl’s website.
>
>     Sorry if I’m not providing answers. I guess I’m not completely
>     sure what your asking. Do you mean editing tools? Like a device or
>     software that can help edit? I’ve heard of Grammerly but have no
>     experience with it, nor do I personally know any writers or
>     copywriters who use it.
>
>     Bridgit
>
>     *From:*Stylist <stylist-bounces at nfbnet.org>
>     <mailto:stylist-bounces at nfbnet.org> *On Behalf Of *Brad Dunsé via
>     Stylist
>     *Sent:* Tuesday, October 1, 2019 9:51 PM
>     *To:* Bridgit Kuenning-Pollpeter via Stylist <stylist at nfbnet.org>
>     <mailto:stylist at nfbnet.org>
>     *Cc:* Brad Dunsé <lists at braddunse.com> <mailto:lists at braddunse.com>
>     *Subject:* Re: [Stylist] Accessible tools
>
>     Hello Brigit,
>
>     Appreciate that, your perspective being studied and all.
>
>     My bad for not saying, but the purpose wasn't so much for prose or
>     literary writing.
>
>     I'm a direct response web copywriter.
>
>     Writer is probably a misnomer. We're more idea communicators than
>     writers.
>
>     Admittedly, that is the opposite end of the sphere to this list,
>     and questionable whether I should be on it really. But, I thought
>     to ask anyway since it is a list of blind writers, just in case.
>
>     I do have a group of peers I can run copy by for feedback. That's
>     not an issue.
>
>     Plus, I've been writing for a bit now.
>
>     Even so, it's courteous to have the best copy possible before
>     asking, since they are taking their valuable time to read it.
>
>     As good as we in this industry might think we are, trained and
>     all,  A List copywriters use these AI tools everyday in their
>     writing to tighten copy.
>
>     Mobile viewing has put more pressure on tighter writing. Frankly,
>     plump use of adjectives, as beautiful as they can be, often have
>     little place in this type of writing. Unless one can reduce word
>     count without  appearing flowery.
>
>     I'm not in a position to presume I'm better than my mentors,
>     earning  several hundred thousand a year doing what they do best.
>     Or even someone such as yourself, MFA in writing. So, I'm looking
>     for accessible tools they use, or equal to those tools to make
>     myself a bit more competitive in my trade.
>
>     If it works for them, it can work for me.
>
>     Maybe that shines a little more light on it.
>
>     Appreciate the feedback.
>
>     Brad Dunsé
>
>     Image removed by sender. Brad Dunsé smiling wearing a black dress
>     shirt
>
>     Brad,
>
>         Generally, writers just understand style and grammar. There’s
>         not really a tool other than your own mind and the mind of
>         fellow writers to know, notice and provide feedback on these
>         things. I have my MFA in writing and know several published
>         writers, and each of us has studied, formally and imformally,
>         how to write and the process of writing. In addition to simply
>         knowing what to look for in your writing when revising, it’s
>         good to have a small, close-knit group of fellow writers who
>         can help in the revision process, which includes style, format
>         and grammar.
>
>         And BTW, adjectives are a good and necessary part of writing,
>         but the best writing relies on strong nouns and verbs to
>         “punch up” the writing, grin.
>
>         Bridgit
>
>         *From:*Stylist <stylist-bounces at nfbnet.org>
>         <mailto:stylist-bounces at nfbnet.org> *On Behalf Of *Brad Dunsé
>         via Stylist
>         *Sent:* Tuesday, October 1, 2019 7:50 PM
>         *To:* Writers' Division Mailing List <stylist at nfbnet.org>
>         <mailto:stylist at nfbnet.org>
>         *Cc:* Brad Dunsé <lists at braddunse.com>
>         <mailto:lists at braddunse.com>
>         *Subject:* [Stylist] Accessible tools
>
>         Hello List,
>
>         Looking for accessible tools equal to Hemingway, Grammarly, or
>         ProWritingAid? Or, if there are scripts or setup to make them
>         more accessible.
>
>         Do you use any tools for style, grammar, reduce passivity,
>         reduce unnecessary adjectives, and make your writing  punchier.
>
>         Thanks.
>
>         Brad Dunsé
>
>         Image removed by sender. Brad Dunsé smiling wearing a black
>         dress shirt
>
>
>
>
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