[Tall-Corn] affiliate fund Raising Training
Scott Van Gorp
svangorp at nfbi.org
Fri Apr 19 01:28:53 UTC 2024
Good Evening Federation Family:
The affiliate fund raising committee invites you to the first of what could
be several fund raising trainings. This invite has been shared with
affiliate leaders for feedback. Training will be on Saturday, April 20, 2024
from 10AM-12PM. Se below for the information that will be covered below the
Zoom link. Please reach out with any questions. We'd love to see you there!
Topic: Affiliate Fund Raising training
Time: Apr 20, 2024 10:00 AM Central Time (US and Canada)
Join Zoom Meeting
https://nfb-org.zoom.us/j/7941099792?pwd=UHRXTEZLamFoNzA1djg1dEdpQVl3UT09
<https://nfb-org.zoom.us/j/7941099792?pwd=UHRXTEZLamFoNzA1djg1dEdpQVl3UT09&o
mn=99275156972> &omn=99275156972
Meeting ID: 794 109 9792
Passcode: 6324692
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Meeting ID: 794 109 9792
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Note: All of this is taken from many websites and the TOPS Handbook,
Chapter Eight.
Prelude: The "Demons" of Fundraising
1. the belief that money is scarce. There is plenty of wealth in our
society, much of it eagerly seeking a positive outlet.
2. despair We must NOT let the big challenges overcome us. Doing so
results in our inaction.
3. fear of the unknown Bring our true selves and our personal
stories to the ask and be transparent.
4. fear of rejection Remember: It's not about money, it's about
transformation.
I. Fundraising Strategy and Tactics
A. Working Documents Relative to Strategy: review, evaluate, develop
for the future using a three-to five-year period.
B. Contents
1. mission statement
2. summary of the NFBI that includes purpose, what we provide, the
needs we meet, our core values, and the intended outcomes.
3. our current position on all relevant issues
4. past unsuccessful fundraisers and why they failed and the
feasibility of trying again, if applicable.
5. links to organization planning
a. List most promising income sources.
b. List potential funders.
c. List our current resources.
C. Phases of a Project: current status or resources, raising the money,
and review, monitor, and evaluate.
D. Stay on Brand: In our case, our message should always be honest and
positive so as not to indirectly reinforce negative stereotypes.
E. Diversify by using many and various methods.
* events
* person-to-person conversations
* auctions and sales
* partnerships with corporations
* memorials and bequests
* activities, e.g., walk-a-thon
* mailings, newsletters, and social media
* grants
F. Have a plan. Include:
* Who is responsible for what task? Clearly define each task.
* How much will this cost?
* What is the goal of this project?
* How will we measure the outcome?
* What will the benefits of the project be?
* Make a budget.
* Keep and retain detailed records.
* Review and evaluate after the project's completion.
* Timeline
G. Patti Chang on Making the Ask
1. People do no generally donate money unless they are asked directly.
You won't get if you don't ask!
2. The worst people can do is say no. If that happens, thank them
graciously and move on.
3. Be direct and clear that you are fundraising so the donor is not
surprised when you ask for money.
4. Know what you want to ask for before you start talking and ask for
a specific amount of money so donors don't have to guess what is needed or
appropriate.
5. Make sure your ask is positive, on-brand, and focused on the good
work donations support.
6. Tell your own story.
7. Practice making asks aloud before you do it "live", so you feel
comfortable. Chapter meetings would be a good place/time to practice.
8. Make sure donors feel valued, recognized, and thanked, no matter
how much they give.
9. THANK THEM!
II. Create A Culture Of Fundraising. FUNDRAISING IS FRIENDRAISING! Build
and maintain relationships!
A. Tips to create a fundraising culture:
1. Train the Board in fundraising at least once per year.
2. For each and every fundraising activity, include Board and members
alike.
3. Develop specific ways to involve as many people as possible.
4. Leadership by the Board and officers is critical.
5. Celebrate fundraising successes.
B. Keys to Building Relationships:
1. Believe in our cause.
2. Personalize our cause with our stories.
3. Exercise patience and tolerance with strangers' ignorance about
blindness and educate them by explaining how public education is an
important part of how the NFBI makes a difference.
4. Maintain contact with donors.
5. Quick taking it personally!
6. Thank You and Thank You again!
7. Required skills of a Good Fundraising Team
+ passion for the mission
+ ability to tell a story
+ willingness to make an ask
+ creativity
+ eagerness to help
+ ability to encourage and support each other
III. Principles of Fundraising
A. Identify donors. Note their ability to give, their empathy for our
mission, issues, and goals, their connection to any of us.
B. People give money to people, not organizations. Therefore, the more
human contact between us and donors, the better.
C. Order of effectiveness, most to least
* personal face-to-face contact, two-person team is best
* personal letter on personal stationary
* personal phone call with follow-up letter
* direct mailing
* fundraising special event
* canvassing
* media advertising
IV. Patti's Advice
* Have a plan.
* Accumulation isn't the goal; move the funds through the books.
* Fundraising is not separate from other organizational activities.
* Structure is best.
* Development is long-term.
* Fundraising is shorter term.
* We need to have both of the above to sustain the organization's
work.
Discussion
Food for Thought
1. How do I honestly feel about fundraising?
2. What parts of fundraising make me feel comfortable?
3. What parts of fundraising make me uncomfortable or "oogy"?
4. What is my greatest obstacle to fundraising?
5. Do I think of money as a scoreboard, or as a resource to use for things
about which I care?
6. Am I willing to redefine what wealth means to me?
7. How do I feel when someone asks me for money?
8. What prompts me to give when asked?
9. What causes me to refuse to give when asked?
Let's think about the NFBI, our organization.
1. What is our cause; why do we exist? What is our mission?
2. How does our organization handle and value money and why?
3. What is our organization's implicit and explicit fundraising philosophy?
4. How might this philosophy and my feelings about it help or hinder our
fundraising efforts?
5. What are our current fundraising priorities? For what initiatives are
we planning to raise funds? What do we plan to do with the money we raise?
6. What capacity and resources do we presently have?
7. Who is our competition; are there other organizations doing the same
work?
8. Why is the NFBI a reason for a donor to take action now?
9. Why should the donor care enough about our mission to give us money?
10. What fundraising achievements have we had to date?
SWOT
Strengths Weaknesses
Opportunities Threats
Scott Van Gorp, President
National Federation of the Blind of Iowa
Phone: 515-720-5282
<mailto:svangorp at nfbi.org> Email
<http://www.nfbi.org/> Website
<https://www.facebook.com/National-Federation-Of-the-Blind-Of-Iowa-372681823
082570/posts> Facebook
<https://twitter.com/nfb_iowa> Twitter
Live the life you want.
The National Federation of the Blind of Iowa is a community of members and
friends who believe in the hopes and dreams of the nation's blind. Every day
we work together to help blind people live the lives they want.
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