[Travelandtourism] Delta tries to raise fares on most routes

[DJ Reese]

Hopefully this attempt fails as well.

Reese

Delta Air Lines is once again trying to raise fares.

Delta Spokesman Anthony Black said the airline has raised fares by $4 to $10 
on most of its routes.

It marks the 10th attempt to boost prices this year. But only two have been 
successful so far, and both were initiated by Delta.

It's been four months since airlines were able to successfully raise fares.

Typically, an airline will raise fares with the hopes that other carriers 
will follow, particularly Southwest Airlines. If they don't, the increase 
doesn't stick.

"A hike attempt is considered to be a success by the airline if competing 
carriers join in by matching the higher prices," Rick Seaney, CEO of 
FareCompare.com, which tracks fare increases, said in an email. "If this 
doesn't happen, the initiating carrier rolls back its prices."

Airlines have had better luck with fare hikes in previous years, he said.

Last year, there were 15 attempts to raise fares, and seven were successful.

In 2011, there were 22 attempts, and nine stuck.

Most recently, airlines have tried to raise fares on tickets typically 
purchased by business travelers within seven days of travel.

This latest hike is different, Seaney said. "The latest effort includes 
fares directed at leisure travelers," he said.

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