[vendtalk] article about The Unseen Bean

Kevan Worley kevanworley at blindmerchants.org
Wed May 13 17:39:36 UTC 2009

Here is cool article about a great friend, coffee roaster extraordinaire,
entrepreneur and leader in the National Federation of the Blind. It has been
running on KOA radio website. 


Blind man runs the Unseen Bean, makes great coffee

Gerry Leary has been blind since birth but that hasn't stopped him from
becoming a master coffee roaster. His Unseen Bean brand is a favorite of
cyclist Lance Armstrong.

Gerry Leary knows how to roast coffee without ever seeing the beans.  He's
developed a method of roasting that doesn't rely on visual cues.  With the
help of things such a talking thermometer he has developed something he
calls "blind roasted coffee". His Unseen Bean brand is getting lots of buzz
from cyclist Lance Armstrong. The Tour de France champ recently sent his
fans a message on Twitter about the Unseen Bean.  That message resulted in
100 order for coffee. Gerry Leary roasts his coffee in a Boulder warehouse
and has a small cafe just off the Pearl Street Mall on Broadway.  He also
does a nice mail order business.   

For more information, see www.theunseenbeen.com



At Your Service, 

Kevan Worley


National Association of Blind Merchants

(866) 543-6808


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